What You Can Learn from Shift's Inbound Marketing Strategy
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Transcript of What You Can Learn from Shift's Inbound Marketing Strategy
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WhatYouCanLearnfromShift’sInboundMarketingStrategy
In thispost, I willprovide acomprehensiveinboundmarketingaudit forShift.
S U B S C R I B ET O T H EB L O G !
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AnalyticsBloggingBrandingCase StudiesContentMarketingConversionDemandGenerationEmailMarketing
B R O W S EM A R K E T I N GT O P I C S
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Before wedive intotheinboundmarketing audit,let’s coverthebasics…
WhoisShift?Shift is aSalesforce.comPlatinum CloudAlliancePartnerthat Iselectedfrom theSalesforceAppExchange. Theyare headquarteredin Toronto,have anoffice inVancouverandregionalpresencein Ottawa,New YorkState andLosAngeles. Shift
MarketingEntrepreneurshipFeaturedHigh GrowthLeadGenerationLeadNurturingLocal SEOMarketingAutomationMarketingResourceGuidesMobileMarketingMost SharedOperationsPodcastEpisodesReferralMarketingSellingSEOSocial MediaSpeakingandCommunicationSplit TestingTrafficGenerationTrafficReportsVideoMarketingWebsiteWebsiteAudits
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Angeles. ShiftdeliversexpertserviceandflawlessrapidimplementationsofSalesforcefrom startto end.Think ofShift as astrategicgrowthengine foryourbusiness.Withpersonalizedservice,strategy,implementation,andsupportfor theSalesforce/Force.complatform,you cantruly turnpositivechangeintopositiveROI.
Audits
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WhyShift?Likeeveryoneworking ininboundmarketing,we alloverlookor missthings(even thebasics).The goal ofthis post isto helpShift, andothers, tolearn waysto improvetheironlinemarketing,as well asto give athird-partyperspectiveon asuccessfulcompany.
To be fair,“audit”sounds likea terribleword, but
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word, butin this caseI ask thatyou thinkof “audit”as ametaphorfor “beinghelpful”.Thepurpose ofthis auditis to giveanoutsider’sview of agreatcompany. Ihope thatJason andhismarketingteam findthis posthelpful.
DisclaimerBefore Ijump intothe nittygritty oftheinboundaudit, it’simportantto note
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to notethat I havenoaffiliationwith Shift.Shift didnot ask meto performthis audit.As a result,I don’thaveaccess toany of thesite’sanalyticsorwebmastertoolsaccounts,and I don’thaveaccess toany oftheir backendmarketingautomationsystems –if theyhave one.
In a typicalaudit, Iwouldbegin bysiftingthrough
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throughthe dataand thennarrowingin onproblemissues. So,if I makewildlyinaccurateobservations,I blame mydata fromthird partytools(Quicksprout,Moz, etc…).Thesetools areveryhelpful;however,first partytools doprovidebetterinformation.
The goal ofthis auditis to helpShift. Theaim isnever tocritique ina non-constructive,harmful
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harmfulway, butinstead, tohelp Shiftto improvetheirinboundmarketingby givingthem theperspectiveof anobjectivethird party.With thosedisclaimersout of theway, let’sbegin.
Note: Ifyou havequestions,please usethecommentformbelow.
Since thispost willbe fairlylong, hereis asummaryof what I’vecovered tohelp you
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help youunderstandwhere youarethroughoutthis audit.
Website1. Home
pageoptimization
TrafficGeneration
1. Blogging
2. SEO
LeadGeneration
1. CallstoAction
2. LandingPages
3. PremiumContentOffers
4. ListBuilding
SocialMedia
1. Twitter
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1. Twitter
2. LinkedIn
Summary1. Key
takeaways
WebsiteIf you hadto pick justone reasonto have awebsite,whatwould itbe? Formostcompanies,I would saythat itwould beto giveprospectivecustomersinformationabout yourcompanyso thatyou canhelp themto becomecustomers.
In otherwords, the
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primarypurpose ofa websiteshould betogenerateleads forthe salesteam toclose.
When itcomes toleadgeneration,the homepage isn’tactuallythe mostimportantpart of thewebsite;however,as thehome pageusuallygets alargeamount oftraffic, it’sstill aprettyimportantpage to getright.
As we’ll seelater in my
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later in myaudit, theblog is theplacewheremost leadsarecaptured,and so Iwill bepayingspecialattentionto Shift’sblog in justa bit.
But first…let’s talkaboutShift’shomepage.
Overall, Iquite likeShift’swebsite. Theirsite runsonWordPressand uses amobileresponsivetheme.The sitelooksmodern, is
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modern, iswelldesigned,and willdisplayproperlyon anydevicethanks tothe themethey areusing.
WhatTheyDoRightAbove thefold ontheir homepage, theyhave twoways tocaptureleads; aneBook anda form torequest aconsultation.
Below thefold they
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fold theydo aterrific jobof ensuringthat a firsttime visitorknows thatthey are aSalesforce.complatinumpartnerand theyalsodisplay afew of theclientsthey workwith. Froma socialproofperspective,this isexcellent.
Then,below that(highlightedin red)they havesome copythat tellsthe visitorthat theyare therightSalesforceconsultantto help
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to helptransformyourorganization.
Overall,Shift hasdone apretty darngood jobof theirhomepage. It ismuchbetter thanmost that Isee.
WhereTheyCouldImproveIf I wasbeingreally nitpicky, Iwouldsuggestthefollowing.
See thearea I have
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area I havehighlightedin red? Iwouldsuggestthat theychange thewordinghere a bit…but givenhow fardown thepage thisis, it’sreally notthat big ofa deal. Thereason Ithink thatthere isroom forimprovementin thissnippet ofcopy isthat itdoesn’treally uselanguagethat apotentialclientwould useto describetheirproblems.
For
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Forexample,let’sassumethat acommonproblemfor Shift’spotentialclients isthat theystrugglewithconvertingleads tocustomers(a prettycommonproblem).
If that wasthe case,and it wasa toppriority fora largenumber ofthecompaniesin thetargetmarketShift isgoing after,I wouldchange thewording tosomething
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somethinglike this:
CompaniescometoShiftwhentheyarehavingtroubleconvertingleadsintocustomers.This isoftentheresultofhavinggapsintheirsalesprocessaswellas anunderutilizedimplementationofSalesforce.comsoftware.Ourbest
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bestclientsarecompaniesthatrelyonSalesforce.comand adirectsalesteamto sellhighvalue,complexofferingstosophisticatedbuyersthatarelikelytoremainclientsforyears.Forcompanieslikethis,ouraward-winningteambrings
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technical,strategic,andindustry-specificexpertisetoyourSalesforce.comimplementationorenhancementprojecttoensureyougetthebestresultspossible.
Whenwritingcopy likethis, thekey is todescribetheproblemyou solveusing thesamewords thatyourcustomerwould use
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to describetheproblem.
I wouldalso movethe link tothe blogfrom thesmallersecondarynavigationbar to themainnavigationbar. Withheat maptesting, wecouldeasilydetermineif a movelike thisgeneratedmoreclicks.
The onlyother areaof thehome pagethat I thinkwouldbenefitfrom someminortweakingwould be
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would betherequest aconsultationform at thevery top. Ido like theidea ofofferingvisitors thiscall toaction;however,I’m not afan on howmuch realestate theyhave usedfor it.
If I wereredesigningthatportion ofthe homepage, Iwouldemulatewhat I’veshown inthe twoexamplesbelow.
ExamplesofHighly
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ofHighlyOptimizedHomePagesBelow arescreenshotsof HubSpotandCopyblogger.I knowbothcompaniesvery welland theyare bothextremelysuccessfulwith theironlinemarketing.
I haveincludedthesescreenshotsbecausebothcompanieshave donea verygood jobof theirhomepages(plus Iknow they
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know theyboth splittest likecrazy soyou can besure thatwhateverthey aredoing isworkingvery well).
InHubSpot’scase, theymake itveryobviousthat theyarefocused onhelpingtheircustomersto growtheirbusiness,and theyhave11,500customersas proof.It’s prettyhard toargue withthat kindof proof.
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For a callto action,they offereither afree trial oftheirsoftware,or link tolearn moreabout thesoftware.As well, alink totheir blogisprominentlydisplayedon the navbar.
InCopyblogger’scase, theyarepromotingtheir newRainmakerplatformand theheadlinethey’vechosentells
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tellsvisitors thatif they areusingWordPress,theirRainmakerplatform isgoing togreatlysimplifytheir lives,at anaffordablecost. Theircalls toactioninclude theoption towatch avideo(which isVERY welldone), takea tour, orsign up fora free trial.
TrafficGenerationNow thatwe have
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we havespentsome timereviewingtheir homepage, let’shave alook atwhat Shiftis doing togeneratetraffic. If asite isn’tgettingmuchtraffic, itcan’t begeneratingvery manyleads, sotraffic isprettyimportant.
As you cansee below,Shift’straffic rank(data fromAlexa) is1,022,694.In otherwords,they aren’tgettingvery muchtraffic.
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When asite isn’tgeneratingmuchtraffic, it isgenerallyfor one oftworeasons:
1. Notenoughcontent
2. Contentnoonewantstoread
With only145indexedpages,Shiftdoesn’thave a lotof content,so that ispart of theproblem.However,you’llnotice thatour ownsite has
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just 207pages ofcontent,yet we getthe mosttraffic ofthe fivesites I’vecomparedbelow.
I’ll touchmore onthereasonsfor thiswhen Iaudit theirblog a littlefurtherdown.
To giveyoucontext onhow Alexarankingrelates totraffic,Groove’ssite, whichis rankedat 104,805for traffic,received
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received12,070visitors inthe 30daysleading upto Sep 25,2014.
BloggingAs you cansee fromthescreenshotbelow,bloggingcan have adramaticimpact ontheamount oftraffic andleadsgeneratedso it’sincrediblyimportantto ensurethat yourbloggingstrategy isaneffectiveone.
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one.
The reasonthat Shift’ssitereceives solittle trafficis thatthe contentthey arepublishingto theirblog isn’tgettingtraction.While Idon’t haveaccess totheiranalytics,I’m quitesure myassumption
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
thesurvey)
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assumptionis correctbecausethe poststhat theyhavepublishedhave verylittle in theway ofsocialshares. Ifthe posts weregettingread,peoplewould besharingthem ontheir socialnetworks.
There area numberof possiblereasonswhy theirblog isn’tgettingtraction.
The mostlikelyreason isbecausethey arepublishingcontent
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contentthat noone caresabout.WheneverI see this,it’sgenerallybecausetheyhaven’tinvestedthe time tocreate aninboundmarketingstrategy.There is averyspecificprocess tobefollowedwithinboundmarketing,and itstarts withstrategy.
The veryfirst step increatingthisstrategy istounderstandwho you
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who youare tryingto attract(buyerpersona),what theycare about,and thequestionsthey areasking.Skip this,and yourefforts arelikely tofail – asappears tobe the casewith Shift’sblog.
Here’s alist of their5 mostrecentblog posttitles:
SalesforceCRM asanexperiencemanagementtool
Usability:Acriticalcomponent
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componentof CRMsoftware
Salesforcehealthcaresolutions:Asupplychainasset?
UserInterface:Ourtake onsalesforce.comSummer’14Release
Manybusinesseshaveyet todeployCRMprograms
The posttitles youchooseare incrediblyimportant becauseif yourpost titlefails tograb theattention
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of yourtargetaudience(buyerpersona),they aren’tgoing toread it.
For thepurposesof thisaudit, let’sassume forthemomentthat Shifthas done agood jobofidentifyingtopics theirtargetmarket isinterestedin (which Idon’tbelievethey havedone). IFthat wasthe case,then someheadlinesthat I thinkwouldgenerate
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more pageviewswould beas follows:
3 WaystoLeverageSalesforceCRM asanExperienceManagementTool
IsUsabilityaCriticalComponentof CRMforToday’sLeadingOrganizations?
AreSalesforceHealthcareSolutionsMakingYourSupplyChainSick?
5 WaysSalesforce.com’sNew
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UserInterfaceWillBoostProductivity10-20%orMore
TheRealCost ofNotHavinga CRMinToday’sCompetitiveMarketplace
As afurtherexample oftheimportanceof blogpost titles,have alook at thelast fivepost titlesonHubSpot’s(very)popularblog:
Want to
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Want toImproveYourBlog’sConversionRates?11Tests toTry
AreThesetheBestCampaignsof theYear?GrandCLIO’s2014AwardWinners
How(andWhy) toSimplifyYourSalesIncentivePlan
LanguageMatters:How toCommunicateMoreEffectivelyWith
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YourTeam
How toUseNewAnonymousTargetingto GetSalesFaster
How toGetClicksAneffectiveblog posttitle makesthe readercuriousenough toclickthroughand readthe post.Of course,if the postis crap,they won’tstayaroundlong, sogetting thepost rightis also anincredibly
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incrediblyimportantpart ofsuccessfulblogging.
For Shift, itlooks likethe biggerproblemwith theirblog is thatthey aren’tcreatingcontentthatpeople areinterestedin reading.This ismost likelybecausetheyhaven’tidentifiedtheir targetbuyerpersonas aswell as alist oftopics thatthey areinterestedin reading.
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To do thisrequiresanorganizationto thinkmore like amediacompany.
Thinkinglike amediacompany –like amagazine –requiresthat youfocus onpublishingcontentthat yourtargetaudienceactuallywants toread. Thatcansometimesmean thatyou arepublishingcontentthat hasnothing todo withyour
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yourproduct.
Forexample,Field &Streampublishesa widevariety ofarticlesthat are ofinterest toit’s targetaudience.Then, tomonetizetheirpublication,they selladvertisingaround thearticles.
Think ofyour bloglike amagazinewith yourcompanyas one ofit’sadvertisers.If you onlywritearticlesabout yourproduct,most
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mostpeoplewon’t care.
To besuccessful,you needto writeaboutwhat theywant toread asdoing sowill allowyou tobuild anaudiencethat willthen giveyoupermissionto sendthemmarketingmessagesabout yourproductsandservices.
BloggingSummaryGettingtraffic isn’thard onceyouunderstand
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understandtheprocess, andyou avoidsomeprettycommonmistakes.The key isto beinteresting toyour targetpersonas.
SEOWhen itcomes togettingtraffic,morecontent isbetter.
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
the
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With morecontent,you createan opportunityfor moreinboundlinks, andas you cansee below,Shift’s sitehas only17 backlinks.
A lownumber ofbacklinksis anotherindicatorthat veryfew peopleareinterestedin thecontentyou arepublishing.If peoplelove yourcontent,they link toit.
survey)
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While notasimportantas theyused to be,inboundlinks dostill play arole inSEO.
LeadGenerationWhen itcomes toleadgeneration,the #1influenceris content(morecontent =moretraffic),and theeasiestway toconsistentlycreatemorecontent isto have ablog.
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blog.
In lookingat Shift’sblog posts,I noticedthat noneof the onesthat Ilooked athad agraphicalcall toaction.Withoutthis inplace, it’ssimply notrealistic tohope thatpeople willread ablog post
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
thesurvey)
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blog postand thennavigatetheir wayover thethe‘contact us’page.
This is verylikely killingtheirconversionrate.
If you aregoing tosuccessfullyconvert aportion ofyourwebsitetraffic intoleads,there is aspecificprocess tobefollowed inorder tomaximizeyourconversionrate. Tosee ashiningexample ofperfection,have a
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have alook at anyblog postonHubSpot’sverypopularblog.
When youdo, you willsee thatthere is acompelling Callto Actionat thebottom ofevery blogpost.Generatingleads withway is alsovery costeffective!
CallstoActionHere’s anexample ofa call toaction. Weput these
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put theseat thebottom ofevery blogpost. SodoesHubSpot.So doesAppirio onthis post.
Withoutapropercalltoactioninplace,it’sveryunrealistictoexpectthatmorethanabout0.5%ofyourtotal
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trafficisgoingtoconverttoleads.Withoptimizedcallstoactioninplace,converting2-3%oftotaltraffictoleadsisquiteachievable.
When itcomes toquicklyincreasingconversionrate,addingblog
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blogarticleswith callsto action isthe lowhangingfruit.
LandingPagesAs withcontent,the morelandingpages asite has,the moreleads it willgenerate.
When
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
thesurvey)
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clicked, acall toactionshouldtake thevisitor to alandingpage.
I was onlyable tofind onelandingpage onShift’s site.As you cansee fromthe dataabove,havingmorelandingpagesgeneratesmoreleads.
Below is ascreenshotof Shift’slandingpage. Ihavehighightedin red theclickableareas thatshould be
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should beremoved.Whenevera visitorhas toomanyoptions toclick, theconversionrate goesdown.
WhattheyDoRightAs far asdesigngoes,theirs is anOK landingpage. Ihavedefinitelyseen muchworse. Theuse ofimagesand coloris verygood.
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good.
WhatTheyCouldImproveThelandingpage hasfew areastoimprove:
Headline/ eBookTitle
eBookcoverimage
Sign upform
Socialsharing
Headline: Theheadline It’sa bird….it’syourplan….it’sYOURCUSTOMERdoesn’tcreate anycuriosity,nor does ittell me
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tell mespecificallywhy Ishoulddownloadthe eBook.(What’s init for me?)
Accordingto thesales copy,the eBooklooks to beabout howtheconsumerhasdrasticallychangedover thelast 10years.Somepossibletitles thatwouldcreatemorecuriositymightinclude:
5 WaysCustomersHaveRadicallyChanged
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ChangedandWhyYourMarketing Isn’tWorking
UnderstandToday’sConnected(andEmpowered)CustomerandHowYouCanBetterCaptureTheirInterest
TheModernSalesPlaybook:How toUseTechnologyto DriveNewCustomerRevenue
PowerShift:How toKeepUp withToday’s
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Today’sEvolvedConsumer
CoverImage: Inaddition toimprovingthe title ofthe eBook,conversionswould alsoincreasewith animprovedcoverdesign.HubSpothasa helpful eBook onthis topic.
Sign upform: Theweb formonly asksfor anemailaddressand thebuttondoesn’tdrawmuchattention.Improvingthe buttondesign will
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design willincreaseconversions.Asking formoreinformationwillincreasethe qualityof leads.Here atGroove,when westarted toask formoreinformationon ourlandingpages,conversionsdiddecreaseslightly,but thequality ofour leadsimproved.
Socialsharing: Bynot havingany socialsharingbuttons onthe page,they aremissing
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missingout onadditionaltraffic andconversions.
With aproperlyoptimizedlandingpage,conversionsshould bein the 30-50% range.
PremiumContentOffersPremiumcontent ismosttypically adownloadableeBook thatis offeredon alandingpage (likethe oneabove).
As Imentionedpreviously,Shift hasonly one
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only oneeBook thatI couldfind. Plus,they havefailed tousegraphicalcalls toaction atthe bottomof eachblog postto bringattentionto theirpremiumcontentoffers(eBooks).As a result,I’d guessthat theirsite-wideconversionrate is wellunder 1%.
When itcomes topremiumcontent,the moreoffers youhave, themore leadsyou willcapture.
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capture.Helpingour clientsto figureout whattypes ofpremiumcontent tocreate isjust one ofthe thingswe cover inanInboundMarketingGamePlan.
ListBuildingThere is nomorepowerfulway toincreasethe flow ofqualifiedleads thanto build anemail list.The easiestway tobuild anemail list isto offerpremium
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content fordownloadvia landingpages.
When avisitordownloadsa freereportfrom yoursite,they convertinto asubscriber,and whenthathappens,all sorts ofamazingthings startto happen.
With a listofsubscribers,you can:
Drivetrafficto yourblog ondemand
Inviteprospectsto awebinar
Send
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Sendprospectsto anewlandingpageofferingpremiumcontent
Segmentandnurtureyourprospectsbasedonwhatevercriteriayou likeusingleadscoring
And somuchmore…
By offeringdownloads,Shift isbuilding anemail list;however,withoutaccess totheirsystems, I
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can’tcommenton theirmarketingautomationsolution’sability tonurturethoseleads.
If yourcompanydoesn’thave amarketingautomationsolution inplace, it’svery likelythat leadsare notbeingnurtureddownthroughthe funnel.
A top offunnel leadis a verydifferentlead thana bottomof funnellead.
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The goal ofusing amarketingautomationsystem istoautomatea leadnurturingprocessthat willconvert asmany topof funnelleads intobottom offunnelleads aspossible.Withouthaving thisin place,conversionof leads tocustomersis likelymuchlower thanitotherwisecould be.
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SocialMediaWhen itcomes todrivingtrafficby promotingyourcontent,socialmedia canbe a verypowerfultool. ForB2Bcompanieslike Shift,TwitterandLinkedInare theway to go.
TwitterThegreater acompany’sTwitterreach, themoretraffic theywill get.
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As you cansee below,Shift’shas just75 followers.With sofewfollowers,Twitter reallyisn’t goingto do themmuch goodand this isa missedopportunityfor moretraffic andleads.
One of
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
thesurvey)
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One oftheircompetitors,Appiriohas done abetter jobof buildinga followingof just over11,000, sobuilding alargerTwitterfollowingin theirindustry isdefinitelydo-able.
ToimprovetheirresultsfromTwitter,some oftheactivitiesthat Shiftshouldpursueinclude:
Focuson
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onsharingtheirown(andother’s)content
PromotetheirTwitterprofiletoincrease theirfollowing
Engagein someinfluencermarketingto buildrelationshipswithpeoplewhoalreadyhave alargefollowing
LinkedInShift’sLinkedIncompanypage(shownbelow) isjust fine.
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just fine.Although iftheyworked onincreasingtheirfollowing,they wouldget moreexposurefor theircontent.
Probablymoreimportantthanimprovingtheircompanypagewould beto improvetheLinkedInprofiles fortheir staff.In lookingatJonathonMillman’s(Director
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(DirectorofMarketing)profile,there are afew tweaksthat couldbe made.
SyndicateBlogContent: Shiftshould takeadvantageof the newpublishingcapabilitiesof LinkedInandsyndicatetheir blogposts toeachexecutive’suserprofile.(See myprofile asanexample.)
PromotePremiumContent: Thisis thebyproductofsyndicating
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blogcontent;however,as I havedone onmy profile,Jonathonand hiscolleagues couldalso bepromotingtheirpremiumcontentoffers onthepublicationssection oftheirrespectiveprofiles.This wouldcreateopportunitiesfor leadcaptureevery timesomeoneviewedtheirprofile.
SummaryIf you haveread
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everythingin thisauditexample, Iam trulyimpressed.If you haveskippedstraightdown tothissection,that’s ok,too. Eitherway, thissectioncontains asummaryof my mostimportantobservationsfor Shiftand tipsfor you asyou audityour ownsite.
WhatY
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YouCanLearnformShift’sIn
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nboundMarketingStrategy#c
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MakeYourHomePageCount
1. Ensureyouhave a
contentmarketing
CLICKTOTWEET
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have amodernlookinghomepagethatanswersthreekeyquestions:Whatdoesyourcompanydo?Whatproblemsdoyousolve?Whydo Ineedyourhelp?
TrafficGeneration
1. Thekey tosteadilyincreasingtrafficis tosteadilypublish
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publishcontent.Bloggingisideal forthis.
2. If youaregoingtostartblogging,makesureyouhaveclearlyidentifiedyourtargetaudienceandwhattheyareinterestedinreading.DoNOTjustwriteaboutyourcompany’sproductsand
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servicesonyourblog.Peoplewon’tcare.
3. SEO issimplya byproductofbloggingdonecorrectly.
LeadGeneration
1. Put acall toactionat thebottomofeveryblogpost.Makethatcall toactionlink toalandingpage.
2. Createoptimized
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optimizedlandingpageswherevisitorscandownloadyourpremiumcontent.
3. Createpremiumcontentthat isgoingtocapturetheinterestofyourtargetaudience.Morepremiumcontent=moreleads.
4. Useyourpremiumcontenttobuilda listof
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ofsubscribersanddoeverythingyoucan toengagethatlist.Theseareyourbestprospects.Treatthemright,andtheywillrewardyou.
SocialMedia
1. ForB2Bcompanies,focusonTwitterandLinkedIn.
2. Ensureall
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allyourprofilesarecompletedandoptimized.
3. Usesocialmediatopromoteyourblogpostsanddriveadditionaltargetedtraffic.
FinalThoughtsInboundmarketing,when donecorrectly,can have adramaticimpact onwebsitetraffic andleadgeneration.I hope thisaudit has
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audit hasgiven youinsight intohow tosucceedwithinboundmarketing.Building asuccessfulcompanyis a hugechallengeforanyone,and I havethe utmostrespect fortheentrepreneursbehindShift forbuilding asuccessfulorganization.My hope isthat theywill be ableto use thisinformationto becomeeven moresuccessful.
This audithas proventhreethings:
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things:
1. Nocompanyisperfect.Eventhebestcompanieshavetoconstantlymonitortheironlinemarketing.Thisshouldbeencouragementfor usall.
2. Inboundmarketingrequiresa veryspecificset ofskills.Youcan beabrilliantentrepreneur,but ifyouhaven’t
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haven’tstudiedwhatittakestosucceedwithinboundmarketing,youwillneedto findhelp.
3. Youcanbuildasuccessfulcompanywithoutbeinggoodatinboundmarketing.Inboundmarketingjustmakesiteasiertosucceed.
I will be
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I will bedoing alimitednumber ofinboundmarketingauditseachmonth. Ifyou wouldlike torequestone foryour firm,fill out theform here.
If you arewith Shiftand wishto call meto talkabout thisaudit, I canbe reachedat 208-391-2057.
Hey,thanksfortheinfo.Nowwhat?
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what?If you needany helpwithcontentcreation,we havetons offreeresourcesto get youover thehump. Please subscribeto thisblog belowto ensurethat younever missan article.
Havequestionsorcomments?Pleasecontact usby emailor phone.
If youreallyenjoyedthis post,pleasehelp us tospread theword byclicking
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clickingone of thesocialmediasharingbuttons.
Thanks somuch!
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