What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

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What works for OOH?

description

Technology evolving too fast 3 Broadcast Passive Devices Addressable Interactive Ecosystems

Transcript of What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Page 1: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

What works for OOH?

Page 2: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Technology

MediaThe Economy

Consumers are battered with too much issues

Page 3: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Technology evolving too fast

3

BroadcastPassiveDevices

AddressableInteractiveEcosystems

20002000 20102010

Page 4: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Information overload!!!

Page 5: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

How media have changed

500 1000 1955 2005 2500

Influ

ence

Broadcast

Word of mouth / social media

Addressable media

Time

1440 19971983

We Are Here

Page 6: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Trends affecting media TV-Print-Radio Out-of-Home Media

Consolidation/ Creativity

Fragementation in the channels

Fragmentation

Digitalisation DigitalisationTechnology

Mobility = attractive target groups

Decreasing time at home

Mobility

transcripts in the early stages

Widely researched

Media data validation

Page 7: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

EVOLUTION OF OOH IN THE PHILIPPINES

Page 8: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

1995-2000 Issue: Pervasiveness

Page 9: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

2000-2005 Issue: Rising above the clutter

Page 10: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

2005-2010 Issue: Be different

Page 11: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Billboards for Awareness

Page 12: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Billboards to showcase celebrity endorsers

Page 13: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Billboards to launch a new product line

Page 14: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Spectaculars for Impact

Page 15: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Spectacular to simply communicate bigness

Page 16: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Ambient for Support

Page 17: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Ambient to push trial

Page 18: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

OLD FORMAT NEW APPLICATION

Page 19: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Technology

Page 20: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Innovation

Page 21: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Creativity

Page 22: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Out-of-the-Box

Page 23: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Imagination

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“Change is the law of life. And those who look only to

the past or present are certain to miss the future.”

John F.Kennedy

Page 25: What works for OOH?. Technology Media The Economy Consumers are battered with too much issues.

Title slide


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