What we've done before on Climate

Change - as the basis of what we'll

do againWorking with

© 2010. Synovate Ltd. All rights reserved. The concepts and ideas submitted to you herein are the intellectual property of Synovate Ltd. They are strictly of confidential nature and are submitted to you under the understanding that they are to be considered by you in the strictest of confidence and that no use shall be made of the said concepts and ideas, including communication to any third party without Synovate’s express prior consent and/or payment of related professional services fees in full.

About the 2011 survey….• We're using the same questions as in 2010....

• ...plus one extra question: ' Do you, as an individual, have a responsibility to help reduce climate change?"

• We're covering Thailand, Indonesia and The Philippines

• Pre-campaign: now in field• Post campaign: immediately after the TV campaign

....and extending in 2012 as the effort gains momentum

Climate concerns: what did we find in 2010?

The study revealed that the world’s population remains as concerned as ever.

Across all common countries* surveyed in the three rounds of research conducted by Synovate, 30% of people in 2010 and 2008 said they were ‘very concerned’ about climate change, versus 29% in 2007.

*Common countries: Australia, Brazil, Canada, China, France, Germany, Hong Kong, Japan, Russia, South Africa, UAE, UK and US.

39%

30%

9% 9%

4% 4%

2%1%

Somewhat concerned

Very concerned

Neither concerned nor unconcerned

Not at all concerned: it’s a natural cycle of events

Somewhat unconcerned

You don't believe that the climate is changing

Not at all concerned

Not at all concerned: quite pleased about the climate change effects

How do you feel regarding the effects of climate change?

There is an increase in the number of people who ‘Are NOT concerned at all about climate change because they think it’s a natural cycle of events’, from 4% in 2008 to 9% in 2010.

Corporate Social Responsibility The vast majority of those surveyed (88%) felt that companies have aresponsibility to help reduce climate change. This was highest in China

(98%) and France (94%).

In response to how they should do this, the top answers were ‘save energy and reduce waste’ (70%) and ‘ensure materials are green and ethically sourced’ (58%)

Do companies have a responsibility to ensure they help reduce climate change?

35%

42%

42%

53%

55%

58%

70%

88%

7% 4%

Yes No Don't know

70% of those who said ‘yes’ think that companies can help reduce climate change by ‘saving energy and reducing waste’.

Save energy and reduce waste

Ensure materials are green and ethically sourced

Invest in Green technology

Offer consumers Green products or services without charging a

premium

Put in place a team to ensure Green best practice

Use a carbon offsetting scheme

Ban all non-essential corporate travel

Where’s the blame?

Globally, people believed the main factor in climate change is human causes: waste, population increases, electricity, etc. (28%).

This is fairly consistent with the 27% who said this in 2008, and a

substantial increase from the 20% who said this in 2007.

Oops!

41%

33%31% 31%

29%27% 27% 27% 26% 25% 25%

19% 18%

Australia Brazil CanadaChina France GermanyHong Kong

JapanRussia South Africa

UAEUKUSA

What do you believe is the MAIN factor causing the Earth’s climate change?

Globally, ‘Human causes’ is the main factor of climate change: 28% in 2010, 27% in 2008 and 20% in 2007