What We Learned at CES and What Brands Have to Know - Day 1 Recap

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Transcript of What We Learned at CES and What Brands Have to Know - Day 1 Recap

  1. 1. WHAT WE LEARNED AT CES &WHAT BRANDS HAVE TO KNOW DAY 1 RECAP
  2. 2. PAUSE AND DROOL OVER 4K But then wipe that slop up. Itll be awhile until this resolution hits massmarket. This will surely change the content creation, production anddistribution process in the future.#2013CES - SONY 4K
  3. 3. TV IS NO LONGER PASSIVETelevision has become truly active. Its not just a content portal but a smart appportal, a connected home portal, a device portal. The TV is your lifestyle portal.#2013CES - PANASONIC MY HOME SCREEN
  4. 4. THE INSERT # SCREEN EXPERIENCE Everyone. And we mean everyone has jumped on the however many screen experience. About time! Now that the tech is getting better, its the brand creative that will shine. Adding additional layers of deep content has never been easier.#2013CES - FLINGOS SAMBA INTERACTIVE TV
  5. 5. NEXT LEVEL BRAND UTILITYMore and more homes will become smart homes. This is a huge opportunityfor brands, especially CPG brands, to add a new layer of utility, data captureand CRM between interconnected devices and appliances.#2013CES - SAMSUNG SMARTHOME
  6. 6. EMOTIONAL CONTENT DISTRIBUTION What if you could distribute your content based on how your consumer wasfeeling at that exact moment in time? Happy, sad, and angry are emotions that are about to become part of the content marketers future toolkit.#2013CES - TECHNICOLOR
  7. 7. SAY IT, BEATS PER MINUTE Still caught on big data, really? Intel told us that theyre able to monitor yourheart rate from a camera. Will new data like this inuence how marketers thinkof KPIs in the future? The world sure is one heck of a place.#2013CES - INTEL PERCEPTUAL COMPUTING
  8. 8. FACIAL PRODUCT RECOGNITIONEricsson has the security power to detect a childs face in a public crowd.That is nothing short of awesome. But what about serving up an ad in the mallafter youve identied your consumer and scoured their social data?#2013CES - ERICSSON NETWORKED SECURITY
  9. 9. WHAT THE F*RK?!Chewing your food enough? Are you overeating? Having poor digestion?Well, your fork. Yes your fork, can now monitor your dietary habits.What will your brand monitor?#2013CES - HAPILABS HAPIFORK
  10. 10. HUI = HUMAN USER INTERFACEVoice recognition. Facial recognition. Hand gestures. Next year well probablysee smell. But until then, the Human User Interface is upon us. No moreGUI. How will your marketing go beyond a click of a banner?#2013CES - LG GESTURE CAM
  11. 11. CONNECT WITH US ON DAY 2 @OGILVYATCES OGILVYATCES2013.COM