What Story Does Your Government Website Tell? Pt. 1What Story Does Your Government Website Tell?...
Transcript of What Story Does Your Government Website Tell? Pt. 1What Story Does Your Government Website Tell?...
What Story Does Your Government Website Tell? – Pt. 1
April 20, 2017
Speaker – Michael Ashford
• Vice President of Product Marketing at Granicus
• Been in GovTech space for a decade. Joined Granicus in
October 2014
• Led Marketing teams at CivicPlus and MindMixer
• Kansas State University alum – B.S. in Mass Communications
and Journalism
• Began career as a sports writer, but grew up in local
government
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GRANICUS OVERVIEW
WEBSITES IN 2008
INTUITIVE
FUNCTIONALITY
MOBILITY
QUESTIONS
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Agenda
Technology for the people who are changing our world.
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TRUSTED BY 3,000+ GOVERNMENT
ORGANIZATIONS AROUND THE WORLD
GOVDELIVERYCOMMUNICATIONS CLOUD
• GovDelivery Network• Core Comms Cloud• Advanced Package• Connect• Targeted Messaging• Interactive Text• Enhanced Security• Digital Engagement &
Learning Services
DIGITAL
SERVICES SUITE
• Legistar
• iLegislate
• PEAK
• Votecast
• eComment
• Minutes
• Granicus Video
MEETING AND
AGENDA SUITE
• Civica Website CMS
• Boards & Commissions
• SpeakUp
• Open Data (DKAN)
• Learning Platform
• Records Management
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Foundational Solutions
Thought to get started
“Whatever the department, the aim of government is serving its
citizens. Where this year’s winning websites succeed is largely a
function of their ability to get out of the way when they’re not
needed and appear when they are, like an affable shop clerk”
- Government Technology / Center for Digital Government
What Do the Best Government Websites of 2015 Have in Common?
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Websites in 2008
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History
Values
Bios
We asked government officials…
In your opinion, what is the No. 1 role of a government website?
o To share information with the public
o To allow citizens to conduct business with their government
o To provide an outlet for the public to connect with officials
o To promote the organization’s interests (i.e. tourism, business
recruitment, etc.)
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*GovTech.com
We asked government officials…
In your opinion, what is the No. 1 role of a government website?
To share information with the public
To allow citizens to conduct business with their government
To provide an outlet for the public to connect with officials
To promote the organization’s interests (i.e. tourism, business
recruitment, etc.)
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*GovTech.com
72%
22%
4%
2%
looked for information about a public policy or issue
searched for services a government agency provides
downloaded government forms
researched official government documents or statistics
have gotten information about a government job
paid a fine, such as a parking ticket
applied for a recreational license
How citizens use government websites
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Pew Research Center
The changing role of gov’t websites
For the most part, governments all provide the same services
• Citizen interactions with those services are increasingly digital
• Today’s brand for online government is about self-service rather than community story-telling through:
o Intuitive Functionality
o Mobility
o Searchability
o Social Media
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Intuitive Functionality
Interactions with government are mostly transactional
• Government websites tell a dated story when they
o Lack online transactions
oDon’t make these transactions the focal point of their design
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Engagement Continuum
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Transactional Relational
Transparency – Asheville, NC
http://www.ashevillenc.gov/
default.htm
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Parking App – Santa Barbara, CA
http://civicaweb.santabarb
araca.gov/gov/depts/pw/dt
p/pmap.asp
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Hazardous Waste Pickup – Folsom, CA
https://www.folsom.ca.us/cit
y_hall/depts/admin/solid_wa
ste/hazmat/pickup_n_drop/s
chedule.asp
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Parking Omit – West Hartford, CT
https://omits.westhartfordct.gov/
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Center for Digital Government
Mobility
Homespages designed to be “above the fold” are dated
• Unlike in 2008, our natural inclination is to scroll
oMobile device behavior
o Social media behavior
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Mobility
If you are not creating content specifically for and delivering
services first through this device, you are irrelevant to most of the
citizens you serve.
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The First Thing People Do Every Day…
Source: Deloitte, “2016 Global mobile consumer survey” found at:https://www2.deloitte.com/us/en/pages/technology-media-and-
telecommunications/articles/global-mobile-consumer-survey-us-edition.html
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…and We Don’t Stop Checking!
Source: Deloitte, “2016 Global mobile consumer survey” found at: https://www2.deloitte.com/us/en/pages/technology-media-and-
telecommunications/articles/global-mobile-consumer-survey-us-edition.html
Part 1 Wrap Up
• Your organizational “brand” is more about the service you offer
online rather than the look you present
• People want to go straight to the source to complete their business
• This is increasingly a mobile experience
• Your website should be a reflection of the ways you interact with
the public and not your organizational structure and history
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Questions?