What nonprofit leaders need to know about nonprofit marketing in 2015
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Transcript of What nonprofit leaders need to know about nonprofit marketing in 2015
What Nonprofit Leaders
Should Know About
Marketing In 2015
There are many, many worthy causes
vying for your audience’s attention.
MORE THAN 1.5 MILLION NONPROFITS
ARE IN THE U.S. ALONE
Source: National Center for Charitable Statistics
Nonprofits have less of their audience’s attention and less of their time.
There are a lot of ways to grab attention.
There are a lot of ways to grab attention.
There are a lot of ways to grab attention.
D
O
N
A
T
E
72% of U.S. charitable giving comes from individual donors.
Source: Giving USA
Nonprofits face the daunting challenge of finding the right audience…
Nonprofits face the daunting challenge of finding the right audience… and the right way to connect.
Today’s successful campaigns require knowledge of
Integrated Marketing
MEDIA RELATIONS
PUBLIC RELATIONS
NATIVE ADVERTISING
SOCIAL MEDIA
BLOGGING
EMAIL MARKETING
INFLUENCER MARKETING
PAID ADVERTISING
Success requires more than
creating content.
You must create an impact with the content, properly position the content,
and tailor it to fit multiple platforms.
Rich ContentBroadly
DistributedEngagement Conversion
Nonprofits are being asked to accomplish
MORE with LESS.
Requires… A strong Nonprofit Marketing foundation
Finding high-quality FREE resources
Training and empowering staff
Recruiting the right volunteer base
Creating stronger messages that touch the audience and move them to action
High Impact.Low Cost.
Fundraising efforts are declining
Executives and board members are chasing money rather than following an inbound strategy
No one is cultivating donors
Growth is stifled because there is no staff development
Signs of a Weakening Nonprofit
Biggest Nonprofit Marketing Challenges
Lack of Time
Lack of Budget
Lack of Integration across Marketing
Lack of Knowledge and Training
Producing the Kind of Content that Engages
Source: Content Marketing Institute / Blackbaud
Overcome Key Challenges By Using Integrated Nonprofit Marketing
Everything you need for nonprofit marketing success.
Here’s what you will learn… How to create a nonprofit integrated marketing communications
plan with template
How to implement an Inbound Marketing strategy using 97 free resources
What social media channels will work best for YOUR nonprofit and how to use them
The secrets for effective list-building, email marketing and Internet advertising
How to recruit marketing-focused volunteers, plus an effective media relations strategy
How to write compelling copy that moves your audience to action
Who should take this course?
If your nonprofit relies on a diverse mix of funding for support…
Events, Grants, Donations…
this course will put you on the perfect path for growth and success.
Who should take this course? Nonprofit Leadership, Future Leaders
Communications and Marketing Practitioners
Fund Development Officers/Directors
Nonprofit Public Relations Professionals
Nonprofit Board Members
Volunteer Managers
Everything you need for nonprofit marketing success.
Click to Learn More!
Learn more about us and our strategies at your soon-to-be favorite cafe…
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myMarketingCafe.com