10 Social Media Practices Your Nonprofit Should Know + Do
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Farra Trompeter [email protected] 10 Social Media Practices Your Nonprofit Should Know + Do NTEN webinar February 19, 2010
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You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.Takeaways:1. A new framework to approach online communications opportunities2. Why it's important to emphasize strategy over tools3. Ways to connect social media with your website and other communications
Transcript of 10 Social Media Practices Your Nonprofit Should Know + Do
Farra Trompeter [email protected]
10 Social Media Practices Your Nonprofit Should Know + Do
NTEN webinar February 19, 2010
What is social media?
It’s about reaching and connecting people
1. Take a deep breath, and let go. You're not in control anymore.
© x [A]DIamond x
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If you lose it… ask for it back.
2. Stop, look and listen. Tie your goals to what people need,
and meet your audiences where they are.
© robertcarlsen
Listening Online • Set up Google alerts, Technorati search, Twitter search, etc.
http://socialmedia-listening.wikispaces.com/Tools
• Your organization’s name • Program or event names • Peer/competitor names and program/event names • Individuals connected to your organization • Your tagline or other key phrases • URL for any web properties (main website, blog) • Related issues/topics • Common misspellings
Source: Beth’s Blog, Beth Kanter
3. Build your strategy around reality. Select the tools based on their purpose,
your audience, and what you can manage re: staff time/$.
© BoomeraATV
© groundswellbook
Source: Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
4. Remember what you learned in kindergarten. Be nice, share, and say thank you.
© OMP Production
5. Emphasize the social in social media. Use pictures + videos to share stories. Schedule calls, meetups, and events
to connect online communities.
© NeighborWorks America
6. Get personal. Pick the right staff
and let them be themselves.
© candleshoe
7. Be flexible. Your community will move around;
the tools are going to change.
© coolfunblog
8. Don't forget your website/integration. Bring all your online communications
together and repurpose content.
© fhoke.com
9. Expand your definition of success. It's about content over numbers.
Building relationships v. “marketing”.
© canuuwomenhistory.ca
Defining Success • Increased awareness of your cause • Shift in your org’s reputation • New and repeat program participants,
activists, donors • Increased requests for your programs • Pageviews/clicks/comments/fans/etc. • New email addresses/contact info • Signatures/actions taken • Dollars raised • Mentions online
10. Pause and evaluate. Keep listening and give yourself time to build
community, trust & conversation.
© Atelier Teee
In sum…
• Social media ≈ conversation
• Social media usage is growing, and nonprofits are using it to promote and grow their causes
• Look before you tweet! Listen and plan before diving in.
• Choose the tools that are right for you, and be ready to be flexible and open
- Resources -
Resources • NTEN: We Are Media http://www.wearemedia.org • Case Foundation: Gear Up for Giving http://www.casefoundation.org/social-media-tutorials • Social Technographics http://blogs.forrester.com/groundswell/ • Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com • Frog Loop: Build Your Own Dashboard… http://bit.ly/3JIwZ • Duck Call blog http://www.bigducknyc.com/blog
Stay in touch
facebook.com/bigduck facebook.com/farratrompeter
bigducknyc.com/blog
twitter.com/bigduck twitter.com/farra
Thanks!
© Jeremy Crow
