What more can the web do for you?

What More Can the Web Do for You?

with Kristi Hargis, President

Kinected Marketing

www.KinectedMarketing.com

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Social Media

What is it, and why do you need it?

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Social Media

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Social Media

• Definition: – “Social media uses web-based technologies to

transform and broadcast media monologues into social media dialogues.”

– “Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet”

– “Tools that allow the sharing of information and creation of communities through online networks of people.”

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Facebook

The Personal Network

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Facebook: Facts and Figures

• Monthly active users now total nearly 850 million

• 250 million photos are uploaded every day

• 20% of all page views on the web are on Facebook

• 425 million mobile users

• 100 billion connections

• 2.7 billion “likes” per day

• 57% of users are female

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Reasons Your Business Should Be On Facebook

1. It’s Easy

2. Customers

3. Immediate Feedback

4. Competition

5. Search Engine Optimization

6. Cross-Promotion

7. Facebook Ads

Source: Cross Creative Marketing 12

Custom URL on FB

• Choose a Username

• Connect it to your Page

• http://www.facebook.com/username/

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http://www.facebook.com/username/

Custom URL on FB Facebook.com/abc123!%kj98u,m

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Custom URL on FB Facebook.com/Kinected Marketing

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How to Create Facebook Ads www.facebook.com/ads/create

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http://www.facebook.com/ads/create

Creating Facebook Ads

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Why Facebook Ads are Great

1. Target friends of your connections.

2. Pay per click

3. Because Facebook earns $$$

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Promoted Posts

• Definition:

“Promoted posts are a simple way to reach more of the people who like your Page and their friends. Visit your Company Page to try promoting a post. Promoted posts are available to Pages with 400 to 100,000 likes.”

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Promoted Posts

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Promoted Posts

• Update your status on your company page, then promote.

• http://www.facebook.com/help/promote/

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http://www.facebook.com/help/promote/

Facebook Offers

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Tagging in Posts

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Scheduled Posts

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Goals of FB Marketing

• Gain client base • Provide relevant

information and pertinent information to customers

• Promote business • Provide visual and

content relative to what your customers are looking for

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Twitter

The Fast Network

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Twitter: Facts and Figures

• There are over 465 million accounts

• 175 million tweets a day

• 1 million accounts are added to Twitter every day

• Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million

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Reasons Your Business Should Be On Twitter

1. Connecting with customers 2. Branding 3. Customers feedback 4. Marketing 5. News 6. Give away coupon codes and promotions 7. Twitter is Viral 8. Spying on competition 9. Increase Sales 10. Brand loyalty

Source: Ask Aaron Lee 38

How to Tweet

• A Tweet is an announcement, status update, or any post made on Twitter.

• To tweet, create an account, login, and click here:

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Tweet Advice

1. Create a good, relevant Username – No more than 15 characters

– As close to @YourCompany as possible

2. Create a Human Face for your business – Kristi_Kinected

– Currently tweeted by Kristi Hargis

3. Establish your specialty – Create a larger than life persona

– Imagine your brand as the expert in the field

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Tweet Advice

4. Post frequently

– Keep it brief; don’t overthink it

– Tweet daily. Your Twitter “feed” needs nourishing!

– Link to articles

5. Use keywords for your industry

– Wedding, Rental, Party, Event, Company

6. Use “trending” hashtags (#) and promote your own

– #Wedding, #TRA2012, #EventRental, #iLoveParties

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Tweet Advice

7. Follow and Follow Back – Don’t just post, you have to engage! – Search for people in your industry and follow them – Comment, reply, message, interact!

8. Recognize your followers – Look into people who follow you, even for 1 second – Promote them, thanking them for the follow

9. Promote – Put the Twitter icon prominently on your website – Use in your email signature

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Tweet Advice

10.Retweet

11.Ask for retweets

– “RT if you’re planning a #Wedding!”

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Goals of Twitter Marketing

• Share Real Time Updates

• Create Brand Awareness

• Monitor Brand (what people are saying)

• Photo Sharing

• Get info fast (no reading past 140 characters)

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Tips to Tweeting Effectively

Create Lists

• Increases your chances of being followed by TARGETED followers…not only quantity, but quality

• Name of lists can bump up SEO

• Organizes Twitter followers

• Easy to find new people with similar interests

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How to Create a List

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How to Add People to List

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Tips to Tweeting Effectively

Use Hashtags

• Organize your tweets

• Help target your audience

• Get you more retweets

• Hashtags can get you more followers

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The Life of a Hashtag: #iLoveWeddings

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YES! • Register your Twitter account details to the

following Twitter directories: – http://wefollow.com – http://listorious.com/ – http://twittercounter.com/ – http://twitterholic.com/ – http://justtweetit.com/ – http://twellow.com/ – http://twibs.com/ – http://www.ibegin.com/twitter/ – http://www.TweetFind.com – http://connect.me/ (BETA)

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Twitter Sites

• www.ManageFlitter.com

– Manage Twitter Followers

• www.SocialOomph.com

– Schedule Tweets, and set recurring tweets for if and when you and/or Marketing person is on vacation. No interruption in content.

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Follow Me:

@KinectedTweets

or

www.Twitter.com/KinectedTweets

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LinkedIn

The Business Network

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LinkedIn: Facts and Figures

• 2 new members join every second

• USA leads at 57 million, Europe: 34 million members

• In 2011 there were 4.2 billion professionally oriented searches on the LinkedIn platform

• LinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500)

• The fastest growing demographics are students and recent college graduates

• Revenues for 2011 reached $522 million

• LinkedIn is the 36th most visited website in the world

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Reasons Your Business Should Be On LinkedIn

1. Build your professional network

2. Unique page versions

3. 50% of LinkedIn users are key decision makers in the company

4. 150 million LinkedIn users

5. Value alignment

6. Focused targeting

Source: Shareocity 72

Tips to a great LinkedIn page

• Join relevant groups in your niche

• Use SEO keywords relevant to your niche in your summary.

• While you should be professional, also be friendly, fun, personable, and social.

• Participate in discussion boards. Invite others to one you’ve created.

• Don’t forget to make your profile public.

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Pinterest

The Visual Network

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Pinterest Facts and Figures

• December of 2011 Pinterest became one of the top 10 largest social networks with 11 million visits per week

• In January it was driving more referral traffic to retailers than LinkedIn, YouTube and Google+.

– COMBINED

• Over 10.4 million registered users

• Nearly 12 million monthly unique visitors

• Most of the sites users are female

• It is the fastest site in history to break through the 10 million unique visitor mark

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Pinterest

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Pinterest

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10 Commandments

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10 Commandments

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Add Board to Pinterest

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10 Commandments

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Add Watermark

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10 Commandments

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Price Banner

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10 Commandments

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Track Repins

• http://pinterest.com/source/YourCompany.com

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10 Commandments

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Infographics

• Visual.ly

• Create custom Infographics based on your twitter stats

• Here’s one of me, analyzed from my Twitter feed

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10 Commandments

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Successful Pinner: The U.S. Army

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10 Commandments

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Creative Business: Guess Jeans • Create a board around one of the 4

spring colors from the GUESS spring collection of colored jeans. The colors were not just teal, orange, red and purple but: “Noir Teal,” “Hot House Orange,” “Red Hot Overdue” and “New Plum Light.”

• Promoted the contest on their website, FB & Twitter

• Each pin must include the hashtag #GUESScolor and link their board to the GUESS “Color Me Inspired” contest board.

• They selected 4 winners who got a pair of jeans free.

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Create A Contest

• Create a contest by asking pinners to create a board on their own account of photos of your rentals in action, and have them share the board with you. Consider offering a promotion to the “best user photo of an event we provided rentals for” and choose a winner in 1 month or so.

• Promote on all sites: FB, Twitter, Blog, Website

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10 Commandments

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What Makes Them Stay

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Pin Original Content

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10 Commandments

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New Management Tool

• Pinvolve

• www.Pinvolve.CO

• http://www.facebook.com/KinectedMarketing

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http://www.facebook.com/KinectedMarketing

10 Commandments

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Recent Activity

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Additional Pinterest Tips

• Add the “Pin It” button to your blog • Add the “Pin It” button to specific products • Descriptions on Pins should be about 200

characters long and contain keywords and a weblink

• Believe it or not, photos of FOOD top the list of repinned items

• Size Matters. Both pixels and height. • Pin a screenshot of your website to a board and

link it to your homepage (preview)

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Additional Pinterest Tips

• Name boards specifically. Assists with SEO and searching on Pinterest

• Pinterest serves as a review site as well. Track brand and see what the buzz is about.

• Pin something funny:

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Pinterest Tips for Events

• Pin YouTube videos on board called “Tutorials” or “Instructions” and type the step-by-step instructions under to make it taller (Chair Ties, Napkin Folding, Set a Table properly, etc…)

• Show people how they can use rentals in a new way. Show them in a new light

• Pin photos of employees doing daily tasks that would be considered “behind the scenes”. Not only does it give a personal touch and faces to your company, but it may give them that extra little insight into what goes into the rental process.

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PinAlerts

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PinAlerts

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PinAlerts

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PinAlerts

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PinAlerts

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PinAlerts

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Pinterest Monitoring

Website that can help you monitor your presence on Pinterest

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Pin A Quote

• Turns a text quote into something you can pin. Great quotes are very share-worthy, so think of how your business might use this tool to engage other Pinners.

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SpinPicks

• Finds content across the web that you may want to pin. If you’re just getting started on Pinterest, you may want to use this tool until you get a feel for your own curating style.

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Pinterest Pro

• Has a hover and zoom feature, as well as a function that lets you “right click to pin” for quick pinning. You can even view trending pins with a drop-down view from the toolbar.

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ShotPin

• A screen capture tool that lets you crop images, too. So you can put even more of your personal flair on each image you grab with a little editing.

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Snapito!

• Another screen capture tool, but this one adds the ability to automatically include the full-source URL into the description of every pin. Responsible pinning is easier with tools that help you attribute as you pin.

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Curalate

• Provides a monitoring, analytics, and brand intelligence platform so companies can curate community along with great content. This company realizes the marketing potential of visual curating and can help you get a grip on your overall Pinterest strategy.

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Percolate

• Another curation tool that serves up new content in an organized way. Then, its dashboard shows you what types of content resonate the most with your audience.

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PinReach

• Can help you monitor trends and measure your success with Pinterest. It includes a “trending pins” section to keep you abreast of the newest and best pins.

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PinPuff

• Analytics service that lets you know how much your Pinterest account is worth and gives you scores for reach, activity and virility. The platform includes the PinPerks program, which lets you earn free stuff for your activities on Pinterest.

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Resources

• Great eBook on How to use Pinterest for Business (from HubSpot): http://bit.ly/HS-Pinterest

• www.Pinterest.com/Kinected

– Apps for TRA

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http://bit.ly/HS-Pinterest





http://www.pinterest.com/Kinected

Blogging

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What is a Blog?

• Comes from the phrase “Web Log”

• A Web site on which an individual or group of users record opinions, information, etc. on a regular basis.

• For business, blogs are used more commonly to show recent work

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Perks to Blogging • Humanizes the company by giving it an actual voice

• Fast way to improve SEO by using Keywords and Tagging – To find out what keywords you’ve been using, create a Word

Cloud. Here’s mine: • Create one at Taxedo.com or Wordle.com

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FAQ on Blogging

• How often should you blog? – However often you can come up with interesting,

RELEVANT content for your followers.

• Do I do social media, or put my time into developing a good blog? Which is better? – It’s not blog OR social media, it’s blog AND social

media. Work together with cross-promotion.

• How do I know what to Blog about? C – Create Value with the following 10 fool proof blogging

topics:

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Blog Topics 1. Create a list (because everyone likes a good list) 2. Tell a personal story that relates to what you do 3. Write about a common question that comes up often in your

field 4. Reevaluate an earlier blog post and remark on what has

changed 5. Create a how-to guide, explaining something step-by-step 6. Take a complex issue and break it down into simple terms 7. Review something, like a book, video or another blog post 8. Ask a question through social media and then respond to it 9. Relate a current event or a recent news article to something

in your field 10. See what competitors are writing about and give your own

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Email Signatures

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What to Include

• Name

• Title

• Phone Number & Address

• Company logo/slogan

• Company Website

• Links to social pages

– FB, Twitter, Pinterest, Blog

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QR Codes

or

Quick Response Codes

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QR Codes

• http://su.pr/2zkKcS - My Blog

• 2D bar code that is created to be scanned by a Smart Phone to take the user to a specific page containing information

• Webpage, Phone Call, Text Message, Photo

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http://su.pr/2zkKcS

http://su.pr/2zkKcS

QR Code City

• Scan

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Create a FREE QR Code

• http://qrcode.kaywa.com/

• Takes the user to a URL, Website, Phone Call, or SMS Text Message

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http://qrcode.kaywa.com/

http://qrcode.kaywa.com/

In Conclusion…

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What more can the web do for you?

Technology

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