INITIAL RESEARCH

After researching a number of companies that produce and distribute

magazines , including BBC, Bauer Music and Egmont, I chose Time Inc

UK. (a wholly owned subsidiary of Time Inc. and formally known as IPC

media).

INITIAL RESEARCH

Renowned company IPC media has been recently rebranded as Time Inc.

UK and is a wholly owned company owned by US based Time Inc. Time

Inc. UK is a magazine and digital publisher within the UK with a large

portfolio selling over 350 million copies a year. It produces a whole

range of magazines of all genres, including NME which is a popular

music magazine.

Other magazines and genres include:Popular music magazines NME and Uncut

Soap life a magazine discussing popular soap storylines, plot ideas and characters

In Style a magazine focused on fashion

Camper a popular magazine for Volkswagen campervan enthusiasts

FURTHER RESEARCH

My audience are very technologically aware so useful that it has a websites and social media accounts.

79% of secondary school students use social media as do 89% of people aged 18-29.

Has ‘trending’ a popular social media feature so it engages a lot with my target audience who will use social media a lot and it also knows what’s popular with my target audience

Simple and easy to subscribe to.

The website is easy to navigate so users can easily find information about magazines that they’re looking for.

FURTHER RESEARCHProduces popular music magazines NME and Uncut

MAGAZINES THEY ALREADY PRODUCE

WHY IPC MEDIA WOULD DISTRIBUTE

• IPC Media would be best suited to distribute my media product because

it has the experience of producing popular music magazines, such as

NME and Uncut, so would be best able to promote and sell BEAT and

make it a success in the publishing and music industry.

• Although they already sell music magazines, NME has no specific genre

but does tend to be more Rock and Pop and the music magazine. Uncut

is definitely Rock. My magazine has Indie music as the genre so would

broaden IPC’s target audience and build on their existing fan base

rather than taking the customers of current music magazines that they

produce.

• Although they have different primary target audience’s, NME also has a

large teen audience so BEAT would have buyers almost instantaneously

and by creating competition between the two magazines could boost

sales for Time Inc. UK and make both magazines the best that they

could be and provides variety for readers but staying within the same

publishing company who they know and trust as they are reliable and

have history producing good quality magazines.

• The magazines that they currently produce are also in a similar price

bracket to my proposed media product so will fit in with their current

audience.