What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
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Transcript of What Match.Com Taught A Grumpy Old Guy About Love, Life and Social Media
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1980’s Dating 2010 Dating
Push Model Opt In
Annoying Inviting
Shot Gun Targeted
Inefficient Efficient
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Real World Match.com
Match.com Rosetta Stone
50 45-47
Curvy
Age
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1980 Life Cycle of a Lie
2010 Life Cycle of a Lie
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My Friends
Say I’m A Funny Guy
I Look Good In
Jeans or A Tux Or A
Speedo Or A Toga
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Push World The Opt-In World
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#1 Lying is a losing proposition The odds
of getting caught have
increased dramatically
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#2 Protect your reputation
A lifetime to build and just a moment to destroy
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#3 Qualification: The truth eliminates garbage
Don’t waste time on that which can’t be won at the cost of that which is winnable
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It is what you do and not what you say that defines you
#4 Words are empty without consistent confirming behavior
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#5 Scarcity Principle: Be the pretty girl at the dance
Being invited increases your perceived value
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