What made Facebook like WhatsApp - Biggest technology acquisition
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Transcript of What made Facebook like WhatsApp - Biggest technology acquisition
What made
Facebook “Like”
WhatsApp? Image via Wikimedia
How Facebook perceives
WhatsApp on a
business level?
WhatsApp in the previous
years have emerged as a
threat and also an
opportunity for Facebook
7 big reasons which made
Facebook fall in love with
WhatsApp this Valentine’s
season!!!
#1 – Phenomenal Growth
Image Source: NextBigWhat
WhatsApp’s ever increasing user base
#2 – Stronghold in mobile market
Image Source: vr-zone
WhatsApp’s phenomenal revenue figures on mobile platforms
#3 – Facebook’s absence in “Dark Social”
Image Source: qz.com
Ever growing information transfer through private platforms
where Facebook’ share was very less.
#4 – Facebook was getting “old”
Image Source: qz.com
WhatsApp was clearly becoming more and more popular
amongst younger audience
#5 – WhatsApp was getting hotter
Image Source: clubic.com
As compared to its competitors, daily message volume
was accelerating much faster than predicted.
#6 – Technical Prowess
If a product is technically sound along with being
popular, what else a potential investor needs
#7 – Facebook Messenger was losing its grip
Facebook Messenger was only popular in US,
and was losing its grip in rest of the world.
Image Source
Hence, Facebook pressed the
“Like” button on
@bigtimefoodie
I think Facebook is kind of becoming
a media behemoth like Google and
Disney, first it acquired Instagram
and now WhatsApp, basically trying
to achieve everything through any
application if other fails to do so…
WHAT DO YOU THINK..??
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