WhatsApp, The Anti-Marketing Growth Phenomenon | Facebook-acquired WhatsApp

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WhatsApp Phenomenon

https://www.youtube.com/watch?v=LbsaUIA-aKY


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WhatsApp co-founders

BRAIN ACTION

JAN KOUM


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In 2014

WhatsApp was acquired by facebook for staggering $19 billion


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Largest deals

Facebook buys Whatsapp for $19 B in 2014

Microsoft buys Skype for $8.5 B in 2011

HP buys Compaq fo $18.6 B in 2002



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Google buys Motorola Mobility for $12.5 B in 2014

Facebook buys Instagram for $1 B in 2012



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WhatsApp Extraordinary Growth



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Founders of WhatsApp wanted to make a no nonsense platform


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Moto of WhatsApp

No Ads

No Games

No Gimmicks


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Marketing Strategy

“Word of mouth is the most important driver for growth”

Till now,WhatsApp has not spent anything on customer acquisition


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WhatsApp’s User

Mexico,Brazil,India,Russia is the largestuser base for WhatsApp


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THANK YOU!!!

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