What is Twitter?Professional Uses for Extension Professionals

Video Introductions

http://www.commoncraft.com/video/twitter http://www.commoncraft.com/video/twitter-search

Objectives

• Define Twitter.

• Explore why social media is

important.

• Terminology of Twitter

• Set up and use a Twitter

account.

• Tips & Hints

• Twitter Challenge

Twitter is…

• 140 characters or less!

• Microblogging

• Group communication

• News

• A new way to connect

Twitter Language

Tweet

Hashtag

Twitter Language

Follow

Retweet

@ Conversation

Twitter Language

Example of a Hashtag Feed

Why?

• Personal Learning Networks

• Connecting to colleagues

• Connections to others in your field

• Promotion of Extension

• Engage with clientele and employees

• Personal help desk (ie: Chase Bank)

Helpful Tips & Suggestions

• Tweet a lot of links, that’s what people are looking for on Twitter

• You can’t Tweet too much

• Nix the conversation on Twitter – it doesn’t work

• Focus on gathering and sharing as much interesting, relevant content

as you can

• Negative content or remarks are not good

The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

by Dan Zarrella

Helpful Tips & Suggestions

• Don’t reply too often

• Check out Buffer app for analytics

• Timing – Between 3-5pm

• RTs are the highest on Friday

• Headline is the most important

• Try putting the link toward the beginning of the Tweet (example: New post up now: link

goes here, then title of the link or description)

• Don’t send out lots of links within a very short period of time. Schedule them to post

throughout the day at spread out intervals

• Try Tweeting on Saturday and Sunday (less noise)

The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

by Dan Zarrella

Helpful Tips & Suggestions

• Take the time to fill out your bio

• You should include “guru” or “expert” in your bio if you are one

• Bio is only place you should be talking about yourself and using the

words “I, we, me, us”, etc.

TwitterChallenge

Twitter Challenge

• Follow a hashtag that you are interested in.

• Finding people you know or share interests in.

• Tweet during annual conference #OSUE

People to Follow: Journal of Extension @JoExtension, @OhioStFootball,

Bruce McPheron @medflygenes, CFAES @foodagenvnews, Ag Chat

@agchat, Ohio State @Ohiostate, Ohio 4-H @ohio4h, Cooperative

Extension @coopext, Anne Adrian @aafromaa, IT Tip of the Day @ittotd