What the # is Twitter?
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What the # is Twitter?. Sarah Mueller Veridian Credit Union @ SarahLMueller . @ veridiancu. The basics. Twitter is a microblogging social network that enables users to send and read 140 character messages called “tweets.”. The lingo. Tweet @Mention Retweet Hashtag Reply DM - PowerPoint PPT Presentation
Transcript of What the # is Twitter?
Sarah MuellerVeridian Credit Union
@SarahLMueller . @veridiancu
What the # is Twitter?
The basics
Twitter is a microblogging social network that enables users to send and read 140 character messages called “tweets.”
The lingo
• Tweet • @Mention • Retweet • Hashtag • Reply • DM • Feed• Follow
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention • Retweet • Hashtag • Reply • DM • Feed• Follow
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet • Hashtag • Reply • DM • Feed• Follow
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag • Reply • DM • Feed• Follow
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply • DM • Feed• Follow
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply – responding to a tweet• DM • Feed• Follow
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply – responding to a tweet• DM – a direct message allows you respond privately• Feed• Follow
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply – responding to a tweet• DM – a direct message allows you respond privately• Feed – constantly updating list of tweets• Follow
The lingo
• Tweet – 140 character message that is posted to Twitter.• @Mention – a direct public message to another user• Retweet – to repost/forward the message• Hashtag – a way to source conversations using a term• Reply – responding to a tweet• DM – a direct message allows you respond privately• Feed – constantly updating list of tweets• Follow – subscribe to another user
Breaking down a tweet
How do I get started?
• Listen• Develop a strategy• Engage your customers
Listen
The importance of listening– What conversations are
out there?– How are people talking
about your business?– What need can I solve
using Twitter?
Listen
• Find your keywords • Discover your hashtags• Set up monitoring tools
Using Twitter Lists• Lists allow you to
separate users into groups
• Use lists to cut down the noise
• Skim through to what you need to see
Strategy
Why should I use Twitter?
• Humanize your brand• Keep customers informed• Answer questions and provide service
Strategy
Before starting, make sure you can answer the question “why am I using Twitter” • Customer service• Connect with industry experts• Build your brand• Offer exclusive deals
Personality
• Branded Profile– Veridian uses a branded
profile but employees sign tweets with initials.
• Personal Profile– Employees use a
personal profile on behalf of a brand
Personality in 140 Characters
• Be a real person • Be authentic and transparent• Be fun • Add value• Retweet • Add media
Engage
Tips for success
• Provide relevant engaging content• Twitter is a conversation, not a broadcast• Encourage your staff to interact with you• Ask customers to engage
Measuring success
• Quality over quantity with followers• Watch the performance of your content• Content earning clicks, RTs and Favorites• Use URL shorteners for easy access to data
Warning!
• Don’t talk about your business all the time• Don’t constantly advertise products/services• Don’t be argumentative• Be careful and use common sense
When you run into trouble
• Kill ‘em with kindness• Offer to help, then follow through• Response, even if the person can’t be helped,
shows the Twitter community that you care
Thank you!
Sarah [email protected]
@SarahLMueller
Veridian Credit UnionFacebook.com/veridiancu
@veridiancu
