SCOPE OF MARKETING

What is Marketing ?

What is Marketed ?

Who markets ?

,

“Marketing is the activity, set of institution, and process for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

What is Marketing ?

,

“Marketing is a societal Process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.”

What Is Marketed ?

Who Markets

A Marketer is someone who seeks a response (attention, a purchase, a vote, a donation) from another party, called the Prospect. If two parties are seeking to sell something to each other, we call them both marketers.

MARKETS

“Traditionally a market was a physical place where buyers and sellers gathered to buy and sell goods.”

“A market consists of all the potential customers sharing a particular need or want who might be willing and able to engage in exchange

to satisfy that need or want.”

Consumer Markets

Business Markets Global Markets Nonprofit and Governmental markets

What is Marketing What is Marketed Who Markets

CREDIT

Philips kotler

Marketing Management : a south Asian perspective

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Prof. Sameer Mathur IIM-L

Marketing Management : DR. Ajeet Kumar Shukla

PRESENTATION BY

B. COM, MAHATMA GANDHI KASHI VIDYAPITH

VARANASI

INTERN IIM-L (MARKETING MANAGEMENT)

MENTOR: PROF. SAMEER MATHUR

kumarajeet50@gmail.com

THANK

YOU