Presentation2 on scope of marketing
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Transcript of Presentation2 on scope of marketing
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scope of
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Social human
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turns
Social needs
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As defined:
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What is
marketed?
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goods
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events
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experiences
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persons
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places
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properties
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organizations
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information
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ideas
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Who markets?
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Marketers are sellers and buyers as there is a mutual exchange
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Market:group of buyers and sellers.
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Types of Market:
1.consumer market
2.business market
3.global market
4.govrnment and non profit.
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Complementary products and services spread over diverse industries.
MOHAN SAWHNEY
Physical & digital markets.