What Is Marketing Doing (In 2008)
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What is marketing doing (in 2008)?
A twit-meme in 140 characters
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"Hopefully, more than 2007 and less than 2009."
Marco MassarottoInternet PR
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"What I know: the evolution of marketing will steadily remain in digital marketing hands. Digital marketing will continue to grow"
Matteo #3Imlog
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"What I hope: Marketing in 2008 will be as different from advertising as possible and will speak people’s
language"
Matteo #1Imlog
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"Marketing sarà un link sincero."
MarkettaraDisruption
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"What I believe: Marketing in 2008 will be the same, but with a different date on powerpoint presentations"
Matteo #2Imlog
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"Build trustworthy relations conversating with people in order
to meet and overwhelm their needs or expectations."
PierlucaMarketing Agorà
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"Semina spunti di conversazione, per creare una "rete" di
influenzatori e soggetti interessati all’argomento"
ItaloProxemics
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"Capiscono che le persone hanno tante dimensioni e abbattono le barriere, giocando di mash-up"
FedericaLe gatte di via Plinio
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"Markethink! "
MizioMizioblog
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"Rendersi conto che il potere (di mercato) si ha fino a quando non
bisogna esercitarlo"
BiscoBiscomarketing
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" Coinvolgere il consumatore al punto da fargli preferire, alle vendite, un
rapporto diretto con la marca."
MarcoMaan
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" Focus on Human potential."
KamikazeKamikaze Planning
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" E se finalmente nel 2008 il Marketing si dedicasse a migliorare il
prodotto?"
mr OzMr Oz
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"E se provassimo a far divorziare il marketing dalla comunicazione?"
InvadInvad
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"Less market more people, less communication more conversation, less go-to more share-with: merge the company in the social stream"
Gino TocchettiKnowledge Ecosystem
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"marketrying"
kttbkttb
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"Costruire mantenere e sviluppare relazioni dinamiche che
interpretino tutti i touch-point disponibili coerenti con la tribe di
riferimento"
Dr_Who
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"Il trend principale è riassumibile in “back to basics” Sentiremo parlare
molto di marketing usabile, accessibile, sostenibile e responsabile"
MaurizioMarketing Usabile
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"mash-up fra tecnologia e consumer/human insight per
sviluppare rilevanza culturale e costruire relazioni prima ancora
che transazioni"
Mr White
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"Un concetto che suoni un tantino innovativo rispetto al 2007, ma senza esagerare altrimenti si
finisce dritti nel 2009."
CristianoZio Burp
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"autentico con tannini non ancora amalgamati merita un po’ di
tempo in cantina, rileva la sua piacevolezza in abbinamento a
piatti importanti"
LucaFluido
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"Si passerà dall’Età dell’Essere all’Età della Ragione, abbandonando false
illusioni di rivoluzioni verso una logica multicanale intelligente"
AndreaMarketing Reloaded
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"Io non lo so, ma nemmeno lui."
TacusBlog Placement
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"We are not in the business of maintaining media companies. We are in the business of connecting with our
consumers." T. Edwards - Nike
Martina (2)Adverblog
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"*business as unusual*"
MassimoOh my marketing
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"Vecchi prodotti e nuovi servizi proposti da vecchi canali e nuovi potenti, offerti a vecchi clienti da
nuovi intermediari. Di nuovo"
GiuseppePollicinor
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"Il marketing di maggior successo sarà quello che riuscirà a raggiungere l'obiettivo di rendere sè stesso
consapevolmente inutile."
gluca[mini]marketing
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"farà fare il suo lavoro alle persone, dissolvendosi nella
quotidianità dei comportamenti e della comunicazione."
GiovanniMedia Mondo
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"mobile marketing, video banners, video websites, Facebook, targeted
advertising"
Martina (1)Adverblog
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"mi auguro che il 2008 sia l’anno in cui il mercato dell’advertising italiano sviluppi una maggiore sensibilità nei
riguardi dell’ascolto/misurazione del buzz online"
MediaMeterMediaMeter
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"Il marketing starà alle persone come il comandante del Bounty sta agli
ammutinati, deve decidere se unirsi a loro o essere abbandonato."
gluca[mini]marketing
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"Non domandarci la formula che mondi possa aprirti/[...]/Codesto solo oggi
possiamo dirti,/ciò che non siamo, ciò che non vogliamo."
gluca[mini]marketing
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"Driven by fear, stick with old practices + dedicate spare
resources to shallow experiments on whatever “new”, advised by
whoever comes along"
StefanoFinal Burp
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"Trying to understand how to adapt itself to the new communication
world"
MauroMauro Lupi Blog
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"Helping me stay in the office till 9.00 pm."
Andrea AndreuttiAndrea's Blog
What is marketing doing (in 2008)?