+

What is a media kit?

@katjapresnal @wendyscherer #mediakit

+It is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use or, in this case, as a dossier to brands and marketing firms to demonstrate why you, as a blogger, are a good investment for them.

+Paint a picture. What do you BRING?

+

A Picture of Your NumbersJust the facts, Ma’am

+Traffic

Compete Quantcast Sitemeter Blog Stats Google Analytics Ad Network stats

+Facebook

# fans - personal and business Engagement

Likes Comments Shares Photos/Videos uploaded

Demographics Growth

+Twitter

# Followers # Retweets Influence Score & Reach

Twinfluence.com Klout.com Twitalyze.com Tweetstats.com Twitteranalyzer.com

+Link Love

bit.ly Click through stats Social mentions

Monitor links to your posts/blog Monitor mentions of your posts/blog Blog stats

+Rankings

Are you on any lists? Listed on AllTop? Babble? Aligned with Network?

+

A Picture of Your Readers/FollowersOh right, the readers!

+Reader Demographics

Age, Sex, Education, Geographical Location, Work Status, Income, Presence of Children, Home Ownership, etc., etc., etc.

Quantcast Reader Surveys

+Reader Psychographics

Psychographics/Lifestyle - What are your readers like? what are their passions?

Quantcast Reader Survey

+

Beyond the Numbers

Sometimes, it’s the little things.

+

You’re more than a number.

+You’re more than a number.

Ambassador? Have you been part of any campaigns? Events? What experience do you have? Recommendations & Referrals What are your passions? Interests? Focus? Where have you guest blogged? Affiliation Member of communities Blogger networks Offline affiliation - organizations, etc. Media clips (online & offline) Photos of you

+Make a splash

Visuals - Quick Read Tell the story; be convincing Make it attractive; clean Get testimonials & recommendations Be clear Be confident

+ExamplesAD SALES FOCUSED http://www.abdpbt.com/mediakit

http://ads.apartmenttherapy.com/sales/ApartmentTherapyMediaKit.pdf

http://simplemom.net/wp-content/uploads/2010/09/SLM-media-kit.pdf

NON AD SALES FOCUSED http://www.skimbacolifestyle.com/katja-presnal-skimbaco

+Get the presentation and email with questions….

wscherer@socialstudiesgroup.com Katja.presnal@skimbaco.com