What is a marketing plan?
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Transcript of What is a marketing plan?
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What is a Marketing Plan?
©2016 James Feldman
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©2016 James Feldman
A road map, a target or course of action
to achieve desired results.
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What is your main activity?How will you reach those goals?
©2016 James Feldman
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What? Strategic PlanningWhy? Long-term profitabilityHow? Write a marketing plan
©2016 James Feldman
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What is a Marketing Plan
The task of your business should be to
deliver bothCustomer value
and a profit.
©2016 James Feldman
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Impact ROI
DefineMarketing
Mix
DefineMarketing Strategies
SetMarketing
Goals
Value PropositionDefinition
Marketing Planning Process
CustomerAnalysis
CompetitiveAnalysis
MarketAnalysis
WOWExperience
Reassess Review Documentthe Plan
©2016 James Feldman
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What is a Marketing Process
Analyze market opportunities.Develop marketing strategies.
Plan market programs.Manage the marketing effort.
©2016 James Feldman
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What is a Marketing Process
Diagnostic skills.Identification of company level.
Implementation skills.Evaluation skills.
©2016 James Feldman
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What is a Marketing Process
Sales analysis.Market share analysis.
Marketing expense/sales analysis.Financial analysis.
Market-based scorecard analysis.
©2016 James Feldman
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• Basis for comparison. • Clearly stated
activities. • Reference for the
success. • Marketing
environment.• Entry into the
marketplace.
Marketing Plan Tips
©2016 James Feldman
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According to Jim
Aha
©2016 James Feldman
You Create Value...
Not provide Services.