WHAT DOES A MARKETING

PLAN INCLUDES?

It Provide DIRECTION and focus

for brand, product or company.

Each product level,

whether product line or brand,

must DEVELOP a marketing plan

for achieving its goal.

MARKETING PLAN

HUMAN RESOURCE DEPARTMENT

PRODUCT DEPARTMENT

PURCHASE DEPARTMENT

FINANCE DEPARTMENT

CONTENT OF MARKETING PLAN

EXECUTIVE SUMMARY AND TABLE OF CONTENT

SITUATION ANALYSIS

MARKETING STRATEGY

FINANCIAL PROJECTION

IMPLEMENTATION CONTROLS

MARKETING PLAN CRITERIA

Is the plan simple ?

Is it easy to understand ?

Is the plan specific ?

Is the plan realistic ?

Is the plan complete ?

Is it include all the necessary elements ?

ROLE OF RESEARCH

MARKETING RESEARCH HELPS MARKETERS LEARNS MORE ABOUT THEIR CUSTOMERS REQUIREMENTS, EXPECTATIONS, PERCEPTIONS, SATISFACTION, AND LOYALITY.

ROLE OF RELATIONSHIP

EXTERNAL RELATIONSHIP

INTERNAL RELATIONSHIP

INTERNAL RELATIONSHIP

INTER DEPARTMENT RELATIONSHIP

EMPLOYEE CO- ORDINATION

EXTERNAL RELATIONSHIP

CUSTOMER

THIRD PARTY CLIENTS

GOVERNMENTS

Marketing plan

Content of marketing plan Marketing plan criteria

Role of research

Role of relationship

CREDIT

Philips kotler

Marketing Management : a south Asian perspective

Google Image Search

Prof. Sameer Mathur IIM-L

Marketing Management : DR. Ajeet Kumar Shukla

Slideshare.net

PRESENTATION BY

B. COM, MAHATMA GANDHI KASHI VIDYAPITH

VARANASI

INTERN IIM-L (MARKETING MANAGEMENT)

MENTOR: PROF. SAMEER MATHUR

kumarajeet50@gmail.com

THANK YOU