What is a brand and how does branding work
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ING Works ? How does MANISHA SHRIVASTAVA CUJ
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Transcript of What is a brand and how does branding work
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INGWorks ?
How does
MANISHA SHRIVASTAVACUJ
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.
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The role of brands
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1. IDENTIFICATION
Brand identifies the source of the product
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2. RESPONSIBILITY
Allows customer to assign responsibility of the product
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3. PROTECTION
Brand provides the firm legal protection
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Brand signals certain level of quality
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Brand provides security of sustained future revenues to the owner
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Scope of branding
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RECAP
1.What is Brand2.Role of Brands3.Scope of Branding4.Examples
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CREDITS
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