What Have We Learnt From Our Audience

Feedback?Katherine Brittain

How We Located Our Audience...

We initially located our audience by researching similar bands to Fire

Drive Tiger. For example Paramore,

The Ting Tings

and Evanescence.

We used www.myspace.com to look at the types of people who liked these bands then we looked into whether these were the same as Fire Drive Tiger’s fans.We also looked into what makes a good music video so that we could create the best video for the fans. We looked at the genre of the video and the song and then created a questionnaire to see what our audience age group thought of music videos at the moment and how they can be improved. This helped us as we were asking our audience exactly what they wanted and then applying it to our video. We found out they wanted a music video that had more of a story and that made them laugh. We used both of these opinions when creating our own.

Continued...

The questionnaires got us started in looking at the kind of genre we wanted. We looked at the “Teen film” because

they were funny, had a good storyline and were aimed at our audience age group. Another thing we looked at was

how the ever changing image of Britney Spears appealed to her audience with each song she released. This made us think about the image the song gave off and how we can incorporate this into the band and the

main character.We also performed a pitch of our initial music video ideas

to the class and made a note of the reaction of the group. We learnt that we needed to make our story clear for the audience with the use of costume and narration.

This we took into consideration.

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We also looked into what would best appeal to the audience costume wise. We

researched celebrities like Cheryl Cole to see how we can incorporate their style.

For the ancillary task we looked at how Paramore linked their video, song and

Album together so that we could best suit our audience and give them something to

recognise.

The Link...

http://www.facebook.com/#!/group.php?gid=373154212295&ref=ts

This is the link we posted for both our

rough cut and final piece.

Rough cut:http://www.youtube.com/springwoodmedia#p/u/24/E_L6cSyBoNoFinal Cut: http://www.youtube.com/springwoodmedia#p/u/2/yibOILKSvvo

The Rough Cut Feedback...The feedback we received was generally positive but there were a

few things we needed to take into account.The main one being the fact we had no been able to film a large part

of the video due to weather conditions. We also were told to changed some sections that were slightly out of sync. We did this

using the programme Premiere Pro.Another big thing we changed was the band room shots. We found

them very dark and felt we should advertise the band on the wall as you can see below:

The Ancillary Design Feedback...

Again we receive general positive feedback from posting our designs on www.facebook.com. This helped

us to exactly match the needs of the audience directly. We used the

audience’s views such as rearranging the layout and considering how busy the image would be to get the best

result.

The Final Piece Feedback...

For our final piece our response was very positive but were told that a few

more transitions would make the video look more professional.

Therefore we used Premiere Pro to add these transitions. We put them in

when the action changed from the main character to the band. I think it

works well.

I think we have worked well on our video and have tried to include the opinions other have felt we needed

to consider.