What Google Knows About Spam Matt Cutts. What is ?
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Transcript of What Google Knows About Spam Matt Cutts. What is ?
Welcome to our church!
We welcome all worshipers.
Daily Mass, 8 am, Monday to Thursday.Communion service at 8 am on Friday.
Weekend Masses: Saturday, 5:30 pm; Sunday, 10:30 am
101 Main Street, 555-4242
Welcome to our church!
We welcome all worshipers.
Daily Mass, 8 am, Monday to Thursday.Communion service at 8 am on Friday.
Weekend Masses: Saturday, 5:30 pm; Sunday, 10:30 am
101 Main Street, 555-4242
CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM
CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM
Trust is harder to spam
• Build reputation or trust into your system• Make spammers lose time or effort. Frustrate them• Distilling trust out of noisy data is a great business model
Search engine optimization isn't spam
You can find whitehat SEOs to help you• Ask for references and check them• Make sure they'll tell you exactly what they're doing• Make sure the SEO abides by search engine guidelines• Big sites: Tweaking internal linkage, keywords on page• Smaller sites: Creative ideas for linkbuilding and marketing
If it sounds too good to be true..
Subject: "Amazing Search Engine Secrets"!!!Sent: Tuesday, March 14, 2000From: Google Info [mailto:[email protected]]
Drive Your Web Counter Ballistic!! “New” Information… Discovered By A Computer Illiterate Man in Massachusetts Can Practically Hand You the Top Search Engine Positions…And Add 2,350 Hits a Day to Your Web Site Overnight!”
Get off the beaten path
Simple tests that almost any human can do• Type the word 'orange' below• What is 3 + 5?• Require a valid email to approve a comment• Reverse CAPTCHA: "Leave this field blank"
Spam will soon be more dangerous
Installing malware from a webpage• Keep your software fully patched• Use a hosted service instead of running software yourself• Look for cross-site scripting (XSS) holes
Takeaways
1. Build reputation and trust into your service.2. Get off the beaten path. Be less of a target.3. Make spammers spend money, time,
or effort. Frustrate them!