Why Matt Cutts Will Never Get Rid of Spam for Good

Matt Cutts is the head of webspam at Google. It is his job to fight against link networks, paid links, low quality websites, keyword stuffers and other unethical webmasters and SEO "gurus“.

More info on:http://streamshare.com.au/seo/seo-company/

http://streamshare.com.au/seo/seo-company/

Cutts has done a lot over the years to clean up the quality of Google's index, but in many ways it is fair to say that he is one step behind the spammers. He is reacting to their changing tactics, stamping out spammers when they appear rather than making it impossible for them to ply their trade.



This may be an unpopular opinion, especially amongst those who are ethical online marketers, but Matt Cutts will never be able to get rid of spam. The reason for this is simple. Google relies on a computer algorithm to rank websites, and that algorithm - as sophisticated as it may be - is not as intelligent as a human.



Even if the algorithm can be trained to recognize spam, it cannot make the same judgment calls as a real human. Spammers will always (well, at least for another 10 years or so) be able to find ways to reverse engineer the system and figure out ways to manipulate the algorithm.



In some respects, spam is good for Google, because reputable webmasters who want to get to the top of the SERPs may choose to purchase paid advertising instead of investing in SEO.



If they feel that they cannot beat the spammers, then buying a guaranteed spot at the top of the page makes sense for them. It would be cynical to say that Google likes spammers for that reason -after all, organic search is a huge part of their business and they must keep their index clean to keep searchers coming back.



Why Matt Cutts Will Never Get Rid of Spam for Good

Marketing

Transcript of Why Matt Cutts Will Never Get Rid of Spam for Good