What Drives Improvements in Cost and Performance?

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Exploring the Design Mechanisms that Drive Improvements in Performance and Cost A/Prof Jeffrey Funk National University of Singapore Prof Christopher Magee MIT A summary of these ideas can also be found in 1) What Drives Exponential Improvements? California Management Review, May 2013 2) Technology Change and the Rise of New Industries , Stanford University Press, January 2013 3) Exponential Change: what drives it? what does it tell us about the future? http://www.slideshare.net/Funk98/exponential-change-what-drives-it-what-does-it-tell-us-about-the-future-14104827
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Nobel Laureate Robert Solow concluded that 85% of America’s productivity growth comes from innovation. But how can we characterize this innovation? One way we can characterize this innovation is through the improvements in cost and performance that technologies experience over time since many innovations are required for these improvements to occur. These slides investigate the rates of improvement for 33 different technologies and 52 dimensions of performance/cost and conclude that the drivers of these improvements can be placed in two categories: 1) creating materials (and their associated processes) that better exploit physical phenomena; and 2) geometrical scaling. For geometric scaling, some technologies experience improvements through increases in scale while a small number of technologies experience them through reductions in scale.

Transcript of What Drives Improvements in Cost and Performance?

Page 1: What Drives Improvements in Cost and Performance?

Exploring the Design Mechanisms

that Drive Improvements in

Performance and Cost

A/Prof Jeffrey Funk

National University of Singapore

Prof Christopher Magee

MIT A summary of these ideas can also be found in

1) What Drives Exponential Improvements? California Management Review, May 2013

2) Technology Change and the Rise of New Industries, Stanford University Press, January 2013

3) Exponential Change: what drives it? what does it tell us about the future? http://www.slideshare.net/Funk98/exponential-change-what-drives-it-what-does-it-tell-us-about-the-future-14104827

Page 2: What Drives Improvements in Cost and Performance?

Performance and Cost are Important (1)

Necessary (but insufficient condition) for

improvements in productivity (and value

propositions)

Solow’s (1957) Nobel Prize winning research found

that most growth comes from innovation

◦ improvements in cost and performance for a technology is

one measure of innovation

◦ faster rates of improvement directly impact on output-to

input ratio of economic activities and thus on productivity

growth

Page 3: What Drives Improvements in Cost and Performance?

Performance and Cost are Important (2)

Large impact on diffusion via effect on profitability of

users (Griliches, 1957; Mansfield, 1968)

◦ Greater profitability leads to faster rates of diffusion and the

first users tend to be those with the greatest profitability

◦ In summary, improvements in cost and performance of new

technologies impact on both the rate of diffusion and the level

of the impact of the technology on productivity

Helps us

◦ implement better R&D policies

◦ understand when new technologies become economically

feasible, which helps us solve global problems

Page 4: What Drives Improvements in Cost and Performance?

But what drives improvements?

Predominant view is rather vague ◦ Changes in product design lead to improvements in

performance and changes in process design lead to improvements in cost (Utterback, 1994; Adner and Levinthal, 2001)

◦ Novel combinations of components (Basalla 1988; Iansiti 1995)

◦ Costs fall as cumulative production grows in learning or experience curve (Wright 1936; Arrow 1962; Argote and Epple 1990; Ayres 1992), some argue as automated manufacturing equipment is introduced and organized into flow lines (Utterback, 1994)

Page 5: What Drives Improvements in Cost and Performance?

Another View: Geometric Scaling

Building from various engineering literatures, some argue: changes in physical scale are important mechanisms for improvements

Gold (1974, 1981) argued this phenomenon overlooked when cumulative production and thus learning curves are emphasized

Lipsey et al (2005) focus on theoretical reasons for benefits from increases in scale, as does Winter (2008)

Winter also discuses technologies that benefit from reductions in scale such as ICs and membranes. Winter calls for better understanding of scaling, impact on production functions, and thus drivers of cost and performance improvements

Page 6: What Drives Improvements in Cost and Performance?

Methodology

Looked for cost and performance data on wide variety of

technologies; called trajectories by Dosi (1982);

technologies are usually defined in terms of single

concept/principle (Uttterback, 1994; Henderson and

Clark, 1990)

Began with already possessed data

Found new data in

◦ Social science archival publications giving quantitative data

over time (Martino, 1971; Koh and Magee, 2006 and 2008)

◦ Scientific and engineering journals

◦ Google searches

Page 7: What Drives Improvements in Cost and Performance?

Technology

Domain

Sub-Technology Dimensions of measure Time Period Improvement

Rate Per Year

Energy

Trans-

formation

1 Lighting Light intensity per unit cost 1840-1985 4.5%

2 LEDs Luminosity per Watt 1965-2008 31%

3 Organic LEDs Luminosity per Watt 1987-2005 29%

4 GaAs Lasers Power/length-bar 1987-2007 30%

5 Photosensors Light sensitivity (mV/micrometer) 1986-2008 18%

6 Solar Cells Power output per unit cost 1957-2003 16%

7 Aircraft engine Gas pressure ratio achieved 1943-1972 7%

Thrust per weight-fuel consumed 1943-1972 11%

Power of aircraft engine 1927-1957 5%

8 Piston engines Energy transformed per unit mass 1896-1946 13%

9 Electric Motors Energy transformed per unit mass 1880-1993 3.5%

Energy transformed per unit volume 1890-1997 2.1%

Energy

storage

10 Batteries Energy stored per unit volume 1882-2005 4%

Energy stored per unit mass 1882-2005 4%

Energy stored per unit cost 1950-2002 3.6%

11 Capacitors Energy stored per unit cost 1945-2004 4%

Energy stored per unit mass 1962-2004 17%

12 Flywheels Energy stored per unit cost 1983-2004 18%

Energy stored per unit mass 1975-2003 10%

13. Energy Transport Energy transported times distance 1890-2003 10%

Energy transported times distance per

unit cost

1890-1990 2%

Annual Rates of Improvement for Specific Technologies

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Information

Transfor-

mation

14 ICs (Microprocessors) Number of transistors per chip/die 1971-2011 38%

15 MEMS Printing Drops per second for ink jet printer 1985-2009 61%

16 Computers Instructions per unit time 1945-2008 40%

Instructions per unit time and dollar 1945-2008 38%

17 Liquid Crystal Displays Square meters per dollar 2001-2011 11%

18 MRI 1/Resolution x scan time 1949-2006 32%

19 Computer Tomography 1/Resolution x unit time 1971-2006 29%

20 Organic Transistors Mobility (cm2/ Volt-seconds) 1994-2007 101%

Information

Storage

21 Magnetic Tape Bits per unit cost 1955-2004 40%

Bits per unit volume 1955-2004 10%

22 Magnetic Disk Bits per unit cost 1957-2004 39%

Bits per unit volume 1957-2004 33%

23 Optical Disk Bits per unit cost 1996-2004 40%

Bits per unit volume 1996-2004 28%

Infor-

mation

Transport

24 Wireline Transport Bits per unit time 1858-1927 35%

Bits x distance per unit cost 1858-2005 35%

25 Wireless Transport Coverage density, bits per area 1901-2007 37%

Spectral efficiency, bits per unit

bandwidth

1901-2007 17%

Bits per unit time 1895-2008 19%

Page 9: What Drives Improvements in Cost and Performance?

Living

Organisms

Biological

transfor-

mation

26 Genome sequencing per unit cost 1965-2005 35%

27 Harvest concentration of penicillin 1945-1980 17%

28a U.S. wheat productivity (per input) 1948-2009 1.3%

28b US wheat production per area 1945-2005 0.9%

29 Transport of

humans/freight

Ratio of GDP to transport sector 1880-2005 0.46%

Aircraft passengers times speed 1926-1975 13%

Materials/

Matter

30 Load Bearing Strength to weight ratio 1880-1980 1.6%

31 Magnetic Magnetic strength 1930-1980 6.1%

Magnetic coercivity 8.1%

Other 32 Machine

Tools

Accuracy 1775-1970 7.0%

Machining speed 1900-1975 6.3%

33 Laboratory

Cooling

Lowest temperature achieved 1880-1950 28%

Sources, from top to bottom: (Nordhaus,1997; Azevedo, 2009; Sheats et al, 1996; Lee, 2005; Martinson, 2007; Suzuki, 2010; Nemet, 2006;

Alexander and Nelson, 1973; Sahal, 1985; Koh and Magee, 2008; Wikipedia, 2013; Stasiak et al, 2009, Koh and Magee, 2006; Koomey, 2010;

Economist, 2012; Kurzweil, 2005; Kalender, 2006; Shaw and Seidler, 2001; Dong et al, 2010; Koh and Magee, 2006; Amaya and Magee, 2008;

NHGRI, 2012; Seth, Hossler and Hu, 2006; U.S. Department of Agriculture, 2012, Glaeser and Kohlhase, 2004: Martino, 1971; NAS/NRC, 1989;

Ayres and Weaver, 1998; American Machinist, 1977; Martino, 1971)

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Methodology - continued Our initial analysis of the technologies was aimed at

understanding the composition of a technology’s system ◦ i.e., “nested hierarchy of subsystems” (Tushman and

Rosenkopf, 1992; Tushman and Murmann, 1998)

Then considered geometric scaling ◦ Examples of geometric scaling were searched for outside of

chemical plants, furnaces, and smelters (since these have been empirically analyzed to some extent)

◦ For each instance of geometric scaling, type of geometrical scaling was identified and data on changes in scale and on cost/price for various levels of scale were gathered

This still left us with a large number of technologies whose improvements were not well explained

Page 11: What Drives Improvements in Cost and Performance?

Methodology - continued Second mechanism is engineers and scientists

create (or improve existing) materials to better exploit underlying physical phenomena ◦ This often involved simultaneously creating new processes

for producing them (Stobaugh 1988; Morris et al 1991; Olsen, 2000; Linton and Walsh 2008, Magee 2012)

Word “create” is used because scientists and engineers often create materials that do not naturally exist (as opposed to finding them) and in doing so must also create the processes

Improvements often involve new “classes” of materials and not just modifications to existing materials

Page 12: What Drives Improvements in Cost and Performance?

Methodology - continued

Data on cost and performance improvements was collected ◦ time series ◦ specific moments in time

Performance improvements from creating materials were almost always in form of a time series graph ◦ that included names of materials

For scaling, looked for data for a single moment in time in order to isolate impact of changes in scale, which was found for most technologies

Page 13: What Drives Improvements in Cost and Performance?

Methodology - continued

Each technology was assigned to one of two mechanisms (and to identify important component technology changes) ◦ even though many benefited from both mechanisms

We also note that these two mechanisms are attempt at categorizing complex set of changes and that each mechanism is by itself complex and in specific instances is enabled or accompanied by other technical knowledge

Page 14: What Drives Improvements in Cost and Performance?

Outline of Results

Creating materials (and their associated processes) that better exploit physical phenomena

Geometrical scaling ◦ Reductions in scale: e.g., integrated circuits (ICs),

magnetic storage, MEMS, bio-electronic Ics

◦ Increases in scale: e.g., larger production equipment, engines, oil tankers

Some technologies directly experience improvements while others indirectly experience them through improvements in “components” ◦ Computers and other electronic systems

◦ Telecommunication systems

Page 15: What Drives Improvements in Cost and Performance?

Items 1, 2, 3: involve lighting

Page 16: What Drives Improvements in Cost and Performance?

Other Evidence for Lighting Full quote for LEDs from Azevedo et al, 2009: “In 1962,

Holonyak, while with General Electric’s Solid- State Device Research Laboratory, made a red emitting GaAsP inorganic LED [27]. The output was very low (about 0.1 lm/W), corresponding to an efficiency of 0.05% [27]. Changing materials (toAlGaAs/GaAs) and incorporating quantum wells, by 1980, the efficacy of his red LED had grown to 2 lm/W, about the same as the first filament light bulb invented by Thomas Edison in 1879. An output of 10 lm/W was achieved in 1990, and a red emitting light AllnGaP/GaP-based LED reached an output of 100 lm/W in 2000 [27]. In 1993, Nakamura demonstrated InGaN blue LEDs [28]. By adding additional indium, he then produced green LEDs and, by adding a layer of yellow phosphor on top of the blue LED, he was able to produce the first white LED. By 1996, Nichia developed the first white LED based on a blue monochromatic light and a YAG down-converter.”

Quote for Organic LEDs: “The next few years should see major advances in this area, and the availability of a much wider array of durable materials and processes than currently exist for the device designer.” (Sheats et al, 1996).

Page 17: What Drives Improvements in Cost and Performance?

Item, 20, Organic Transistors Note the different material classes and the improvements for each of them

Huanli Dong , Chengliang Wang and Wenping Hu, High Performance Organic Semiconductors for Field-Effect

Transistor, Chemical Commununications, 2010,46, 5211-5222

Page 18: What Drives Improvements in Cost and Performance?

Technology

Domain

Sub-

Technology

Dimensions of

measure

Different Classes of Materials

Energy

Trans-

formation

Lighting Light intensity

per unit cost

Candle wax, gas, carbon and tungsten filaments,

semiconductor and organic materials for LEDs

LEDs Luminosity per

Watt

Group III-V, IV-IV, and II-VI semiconductors

Organic LEDs Small molecules, polymers, phosphorescent materials

Solar Cells Power output

per unit cost

Silicon, Gallium Arsenide, Cadmium Telluride, Cadmium

Indium Gallium Selenide, Dye-Sensitized, Organic

Energy

storage

Batteries Energy stored

per unit volume,

mass or cost

Lead acid, Nickel Cadmium, Nickel Metal Hydride,

Lithium Polymer, Lithium-ion

Capacitors Carbons, polymers, metal oxides, ruthenium oxide, ionic

liquids

Flywheels Stone, steel, glass, carbon fibers

Information

Trans-

formation

Organic

Transistors

Mobility (cm2/

Volt-seconds)

Polythiophenes, thiophene oligomers, polymers,

hthalocyanines, heteroacenes, tetrathiafulvalenes, perylene

diimides naphthalene diimides, acenes, C60

Living

Organisms

Biological

transformation

U.S. corn output

per area

Open pollinated, double cross, single cross, biotech GMO

Materials Load Bearing Strength to

weight ratio

Iron, Steel, Composites, Carbon Fibers

Magnetic Strength Steel/Alnico Alloys, Fine particles, Rare earths

Coercivity Steel/Alnico Alloys, SmCo, PtCo, MaBi, Ferrites,

Different Classes of Materials were found for Many Technologies

Couldn’t find different classes for GaAs lasers and for photosensors

Page 19: What Drives Improvements in Cost and Performance?

Outline of Results

Creating materials (and their associated processes) that better exploit physical phenomena

Geometrical scaling ◦ Reductions in scale: e.g., integrated circuits (ICs),

magnetic storage, MEMS, bio-electronic ICs

◦ Increases in scale: e.g., larger production equipment, engines, oil tankers

Some technologies directly experience improvements while others indirectly experience them through improvements in “components” ◦ Computers and other electronic systems

◦ Telecommunication systems

Page 20: What Drives Improvements in Cost and Performance?

Geometric Scaling

Relationship between the technology’s core concepts (Dosi, 1982), physical laws and dimensions (scale), and effectiveness

Or as others describe it: the “scale effects are permanently embedded in the geometry and the physical nature of the world in which we live (Lipsey, Carlaw, and Bekar, 2005)

Page 21: What Drives Improvements in Cost and Performance?

“Intel, which has maintained this pace for decades, uses this golden rule as both a guiding principle

and a springboard for technological advancement, driving the expansion of functions on a chip at a

lower cost per function and lower power per transistor, by shrinking feature sizes while introducing

new materials and transistor structures.” www.intel.com/content/www/us/en/silicon-innovations/moores-law-technology.html)

Item 14:

Page 22: What Drives Improvements in Cost and Performance?

(Item 26)

http://www.genome.gov/sequencingcosts/

Page 23: What Drives Improvements in Cost and Performance?

Reductions in Scale: DNA Sequencing

Importance of scale can be seen by reading highly cited papers such as “Genome sequencing in micro-fabricated high-density pico-liter reactors” (Margulies, 2005) and “Toward nano-scale genome sequencing” (Ryan et al, 2007) ◦ “The ability to construct nano-scale structures and

perform measurements using novel nano-scale effects has provided new opportunities to identify nucleotides directly using physical, and not chemical, methods.”

In fact, just the titles of these papers are fairly suggestive.

Page 24: What Drives Improvements in Cost and Performance?

Outline of Results

Creating materials (and their associated processes) that better exploit physical phenomena

Geometrical scaling ◦ Reductions in scale: e.g., integrated circuits (ICs),

magnetic storage, MEMS, bio-electronic ICs

◦ Increases in scale: e.g., larger production equipment, engines, oil tankers

Some technologies directly experience improvements while others indirectly experience them through improvements in “components” ◦ Computers and other electronic systems

◦ Telecommunication systems

Page 25: What Drives Improvements in Cost and Performance?

Technology Sub-

Technology

Dimensions

of Scale

Increases in Scale Amount of Cost Reduction

Small Large Dimension Amount

Production

Equipment

Liquid Crystal

Displays

Substrate

Size

0.17 m2 (1997) 2.7 m2 (2005) Equipment*

cost per area

88%

1.4 m2 (2003) 5.3m2 (2008) 36%

Engines Steam Engine Horse-

power

10 (1800) 20 (1800) Price per

horsepower

2/3

Marine Engine 2.3 (2010) 225 (2010) 74%

Electricity Generation 1000s of

Watts

100,000

(1928)

600,000

(1958)

Capital cost

per Watt

59%

Transmission Voltage 10,000 Volts

(1880)

790,000 Volts

(1965)

Price per

distance

2% per year

or >99.9%

Final cost of

electricity

1000s of

Watts

93

(1892)

1.4 million

(1969)

Price per

kilowatt hour

> 99.9%

Transpor

tation

Equipment

Oil Tankers Capacity in

1000s of

tons

38.5

(2010)

265

(2010)

Capital cost

per ton

59%

Freight Vessels 40

(2010)

170

(2010)

52%

Aircraft Number of

Passengers

132 (2012) 853 (2012) Capital cost

per passenger

14%

40 (2007) 220 (2007) Fuel usage per

passenger

48%

Sources (from top to bottom): (Keshner and Arya, 2004; DisplaySearch, 2010; von Tunzelman, 1978; Honda, 2010; Hirsh, 1989;

Koh and Magee, 2008; UNCTD, 2006; Airbus 2012 List Prices; Wikipedia, 2012; Morrel, 2007)

Improvements from Increases in “Geometric” Scale (year in parentheses)

Page 26: What Drives Improvements in Cost and Performance?

Items 7 and 8, Engines Note scaling on left and pictures of steam engine,

modern day equivalent (steam turbine), and 90,000 HP marine engine

Cost of

cylinder

or piston is

function

of cylinder’s

surface

area (πDH)

Output of

engine

is function of

cylinder’s

volume

(πD2H/4)

Result: output

rises

faster than

costs as

diameter is

increased

Page 27: What Drives Improvements in Cost and Performance?

Outline of Results

Creating materials (and their associated processes) that better exploit physical phenomena

Geometrical scaling ◦ Reductions in scale: e.g., integrated circuits (ICs),

magnetic storage, MEMS, bio-electronic ICs

◦ Increases in scale: e.g., larger production equipment, engines, oil tankers

Some technologies directly experience improvements while others indirectly experience them through improvements in “components” ◦ Computers and other electronic systems

◦ Telecommunication systems

Page 28: What Drives Improvements in Cost and Performance?

Item 16, Computers Note the similar levels of improvements between 1960 and 2000 (about 7 orders of magnitude)

Source: ICKnowledge, 2009; Koh and Magee, 2006)

As one computer designer argued, by the late

1940s computer designers had recognized that “architectural tricks could not lower the cost of a

basic computer; low cost computing had to wait for low cost logic” (Smith, 1988)

Page 29: What Drives Improvements in Cost and Performance?

Items 18 and 19, MRI and CT Improvements in MRI and CT were driven by

improvements in computers and they were driven by improvements in ICs

Quote by Trajtenberg (1990) ◦ “However, it was not until the advent of

microelectronics and powerful mini-computers in the early seventies, the early seventies, coupled with significant advances in electro-optics and nuclear physics, that the revolution in imaging technologies started in earnest. Computed Tomography scanners came to epitomize this revolution and set the stage for subsequent innovations, such as………..and the wonder of the eighties, Magnetic Resonance Imaging”

Quotes from Kalendar, 2006 ◦ “Computed tomography became feasible with the development

of modern computer technology in the 1960s”

Page 30: What Drives Improvements in Cost and Performance?

Item 25, Wireless Transport Note reductions in feature sizes, which were needed for new cellular systems

Page 31: What Drives Improvements in Cost and Performance?

Discussion/Conclusion Most observed improvements can be

categorized into two mechanisms: ◦ 1) creating materials (and their processes) to better

exploit their physical phenomena ◦ 2) geometric scaling

Some technologies directly realize improvements through these two mechanisms while higher-level “systems” indirectly benefit from improvements in “components”

Of 33 different technologies and 52 dimensions of performance, these mechanisms explain improvements for 31 technologies and 50 dimensions ◦ the exceptions are laboratory concentration of

penicillin and laboratory cooling

Page 32: What Drives Improvements in Cost and Performance?

Summary Statistics Mechanism Specific Technologies in Table 1 by Item

Number

Number of

Technologies

Creating Materials 1, 2, 3, 4, 5, 6, 10, 11, 12, 20, 28, 30, 31 14

Scale Reduction 14, 15, 21, 22, 23, 26 6

Scale Increase 7, 8, 13, 17, 29 4

Component improvement 9, 16, 18, 19, 24, 25, 32 7

Components benefit from

creating materials

9, 32 2

Components benefit from

reductions in scale

16, 18, 19, 24, 25 5

Components benefit from

increases in scale

0

Other, Unknown 27 (Penicillin), 33 (Laboratory Cooling) 2

Total 33

Page 33: What Drives Improvements in Cost and Performance?

Summary Statistics Creating materials

◦ Lighting (1,2,3), GaAs Lasers (4), Photosensors (5), Solar Cells (6), battery (10), capacitor (11), flywheel (12), organic transistors (20), crop yields (28b), magnetic materials (30, 31)

◦ Through components: Electric Motors (9), machine tools (32)

Reductions in scale ◦ ICs (14), MEMS (15), magnetic storage (21-22),

optical storage (23), DNA sequencing (26) ◦ Through components: Computers (16), MRI (18), CT

(19), wireline (24), wireless (25)

Increases in scale ◦ engines (7, 8), LCDs (17), energy transmission (13),

transport (29)

Page 34: What Drives Improvements in Cost and Performance?

Creating Materials Leads to orders of magnitude improvements

when scientists and engineers create new forms of materials and do this with new processes

Sometimes these improvements involve new classes of materials

We identified new classes of materials for all of the “material creation” technologies except two of them (photosensors, lasers)

Without these new classes, the range of improvements might well be reduced below those achieved and documented earlier

Improvements done mostly in laboratories, not in factories

Page 35: What Drives Improvements in Cost and Performance?

Geometric Scaling

Impacts on some technologies through both reductions and increases in scale

In both cases, large changes in both product and process design were implemented with each increment requiring non-trivial redesigns

Reductions in scale provide a mechanism for rapid rates of improvements in ICs, magnetic storage, MEMS, and DNA sequencing equipment ◦ involved better processes that often involve completely new

forms of equipment and materials

◦ new equipment usually developed and implemented in labs

◦ rapid improvements in many higher-level “systems” were achieved through improvements in ICs and other components that benefit from reductions in scale

Page 36: What Drives Improvements in Cost and Performance?

Relationship with Learning (1)

Results provide a deeper understanding of learning in a technological context than do current models ◦ they provide new insights into technological diffusion (Griliches, 1957; Mansfield, 1968) and productivity growth (Solow, 1956)

The technology diffusion and productivity growth literatures pay little attention to improvement rates ◦ but it seems apparent that rapid improvement rates lead to earlier economic feasibility and faster rates of diffusion and productivity growth

Page 37: What Drives Improvements in Cost and Performance?

Relationship with Learning (2)

More attention to improvement rates is required in research on technological change

The two mechanisms provide an initial operational explanation for why some technologies experience rapid rates of improvement over long periods of time ◦ that is superior to any explanation that might come from current theories such as the learning curve (Wright 1936; Arrow 1962; Argote and Epple 1990; Ayres 1992)

Page 38: What Drives Improvements in Cost and Performance?

Relationship with Learning (3)

Incremental modification of equipment that is emphasized by learning curve is one part of both mechanisms but it is not the most important part of the mechanisms

It is in process side of both creating materials and geometric scaling

Page 39: What Drives Improvements in Cost and Performance?

Relationship with Learning (4)

Nevertheless, incremental modifications of equipment cannot explain many orders of magnitude improvements ◦ In fact, learning from production cannot explain even small improvements in a per mass or volume basis since such improvements clearly involve something more basic about the artifact than just small changes in processes

◦ Our work identifies the creation of new materials and large reductions in scale as the changes responsible for rapid improvements and such learning requires R&D activities and not necessarily cumulative production

Page 40: What Drives Improvements in Cost and Performance?

Appendix

Thank You

Page 41: What Drives Improvements in Cost and Performance?

Source: Martinson R 2007. Industrial markets beckon for high-power

diode lasers, Optics, October: 26-27. Personal Communication with Dr. Aaron Danner

Heat sink: heat must be removed

in order to prevent overheating of

laser

Mirror: contaminants in mirror

cause light to be focused on a

spot and thus burn up the mirror

Processes

1) Fewer defects can have large

impact on maximum power because

small reduction in defects can lead to

much higher power

2) Faster processes leads to lower

costs

Item 4 (GaAs Lasers)

Page 42: What Drives Improvements in Cost and Performance?

Item 5, Photosensor Note the names of the process and material changes

Source: T. Suzuki, “Challenges of Image-Sensor Development”, ISSCC, 2010

Page 43: What Drives Improvements in Cost and Performance?

Item 6, Solar Cells Note the different materials for each set of data points

More details on each set of data points can be found in various sources.

For crystalline silicon, see Green M, 2009. The Path to 25% Silicon Solar Cell

Efficiency: History of Silicon Cell Evolution, Progress in Photovoltaics 17: 183-189

Page 44: What Drives Improvements in Cost and Performance?

Source: Koh and Magee, 2008;

Tarascon, 2009). For more details see Tarascon, J , 2010. Key Challenges in future Li-

battery research. Philosophical Transactions of the Royal Society 368: 3227-3241

Item10, battery Note the names of different materials

Page 45: What Drives Improvements in Cost and Performance?

Sources: Koh and Magee, 2008;

Naoi and Simon, 2008)

Item11, Capacitors. Note that energy density is a function of capacitance times voltage

squared and the names of different materials

Page 46: What Drives Improvements in Cost and Performance?

Sources: Koh and Magee, 2008; Renewable

and Sustainable Energy Reviews 11(2007):

235-258

Item12, Flywheels. Note that energy density is a function of mass times velocity squared and

stronger materials (carbon fiber) enable higher speeds

Page 47: What Drives Improvements in Cost and Performance?

Item 28b, Crop Yields for Corn Note the different material classes and the improvements for each of them

Source: Troyer, 2006

Page 48: What Drives Improvements in Cost and Performance?

Magnetic Materials (items 30 and 31)

Page 49: What Drives Improvements in Cost and Performance?

Item 15, MEMS for Inkjet Printers Note the reductions in scale that accompany increases in the number of nozzles

Source: Stasiak et al 2009

Quote for MEMS from (Stasiak et al, 2009): “The development of compact firing chamber architectures enabled smaller ejected drop volumes

and higher nozzle packing densities. The smaller drops required less firing energy per drop for increased frequency and higher throughput.

Furthermore, the smaller drops provided more colors per dot, lighter tones, and photo-quality printing on a wide variety of media.”

Page 50: What Drives Improvements in Cost and Performance?

Magnetic (Items 21 and 22) and Optical (Item 23) Storage Density Note that increases in density can only be achieved by making storage areas smaller

For more details, see (Daniel et al, 1999; Esener et al, 1999)

Page 51: What Drives Improvements in Cost and Performance?

Item 13. Energy Transmission

Higher voltages lead to lower losses per mile because

losses are a function of surface area (function of radius)

and transmission is a function of volume (function of

radius squared) (AEP, 2008)

Page 52: What Drives Improvements in Cost and Performance?

Sources: Television Making: Cracking Up, Economist, Jan 21,

2012, p. 66. (Keshner and Arya 2004; Display Search 2010)

Item 17, LCDs.

Page 53: What Drives Improvements in Cost and Performance?

Item 29, Ratio of GDP to transport sector,

Aircraft Passenger Times Speed

Aircraft and aircraft engines benefit from increases in scale

Other transportation equipment (freight vessels, oil tankers, trucks) benefit from increases in scale

Better computers also have an impact

Page 55: What Drives Improvements in Cost and Performance?

From 10 HP (horse power)

in 1817

To 1,300,000 HP today

(1000 MW)

Steam engine

Their modern day

equivalent: steam

turbine

Page 56: What Drives Improvements in Cost and Performance?

From Kilowatts (125 HP engine) to Giga-Watts

Electricity Generating Plants

Edison’s Pearl Street Station More Recent Plant

in NY City (1880)

Page 57: What Drives Improvements in Cost and Performance?

From DC-1 in 1931

(12 passengers, 180 mph)

To A-380 in 2005

(900* passengers, 560 mph)

*Economy only mode

*economy only mode

Page 58: What Drives Improvements in Cost and Performance?

1

10

100

1000

10000

0.1 1 10 100 1000 10000

Rela

tive

Pri

ce p

er

Ou

tpu

tRelative Price Per Output Falls as Scale Increases

Steam Engine (in

HP) Maximum scale:

1.3 M HP

Marine Engine

Largest is

90,000 HP

Chemical Plant:

1000s of tons of ethylene

per year; much smaller plants

built

Commercial aircraft

Smallest one had

12 passengers

Oil Tanker:

1000s of tons

Smallest was

1807 tons

Output (Scale)

LCD Mfg Equip:

Largest panel size is

16 square meters

Aluminum

(1000s of

amps)

Electric Power

Plants (in MW); much

smaller ones built

Page 59: What Drives Improvements in Cost and Performance?

Improvements in Computations Per Second (Koomey et al, 2011)

Why do computers

experience

improvements in

processing

speed?

Are these large (or

small)

improvements in

processing

speed?

How many other

products

experience such

large

improvements?

Page 60: What Drives Improvements in Cost and Performance?

0.01

0.1

1

10

100

1000

1960 1965 1970 1975 1980 1985

Op

tica

l Lo

ss (d

b/k

m)

Figure 2.9 Reductions in Optical Loss of Optical Fiber

Source: NAS/NRC, 1989.

Source: Koh and Magee, 2006

of lasers and fiber

Source: Fiber-Optic Communication Systems, Govind P.

Agrawal, Institute of Optics, University of Rochester

Item 24, Wireline Transport Based on personal communication with Dr. Aaron Danner

Page 61: What Drives Improvements in Cost and Performance?

Item 9, Electric Motors: Better materials were needed for stronger magnets

Source: Koh and Magee, 2008

Page 62: What Drives Improvements in Cost and Performance?

Item 32, Machine Tools Improvements in material strengths led to faster cutting speeds. Note the

materials listed in the right hand figure.

Source: American Machinist, 1977