What Can you do with your Website
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Transcript of What Can you do with your Website
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Lead Generation Masterclass
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When is a lead a lead?
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Agenda
Strengthen your sales pipeline with AVI…but I have Google Analytics.
So who is on your website?What are your visitors doing?Questions
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We all want the form fill
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How many leads are you really getting…
71%
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Dare you dream of a higher %…
71%50% - 3% = 47%
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AVI
Anonymous Visitor Identification, unleash the 47%
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Do you use Google Analytics?Whats the difference
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4 thing Google Analytics can do…(that you may not have known)
1. See the number of visits you received
2. See what pages people look at in which order - convert
3. Identify the method people used to come to your web site – medium
4. Tell you about 2% of your web traffic – FOR FREE
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What marketing campaigns are doing today…
PPC? Social Media?
Emails? Blogs?
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Find more companies - AVI
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Which campaigns are most effective
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Are you driving the right kind of traffic
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Campaign level tracking tagged to named Visitors
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Find people interested in you
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There are Hot Leads, and there are Red hot Leads !
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How WOW’s lead scoring works
Home page = 1 point
Info page = 2 points
Key sales page = 22 points
Product page = 10 points
Interested
Cold lead
Warm lead
HOT HOT HOT
0-10
10-25
25-50
50+
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WhitepaperThe Art of Page scoring (your web site as an
onion)
tweet us @wowanalytics
#WOWME
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So I know whos on my web site…What next Sales…
What next marketing…
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Now you have named contacts and behaviour
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Sales Benefit
• Who would you have called• What conversion rate would you have got on that call.
• Web site data leads on average to 55% increase in conversion rate of telephone follow up
• Lead the conversation with what has been consumed on the web site. Recent relevant intelligence about the visitor materially changes the telephone outcome
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Tweet us @wowanalyticsto get a 2 week free trial
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Marketing Benefits
• Increasing traffic volumes is simply not good enough• We want converting traffic / we want leads
• What expenditure works best (ROI)
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Which campaigns are most effective
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Are you driving the right kind of traffic
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Campaign level tracking tagged to named Visitors
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Find / contact the individuals
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Every inbound web link should have them
Medium – What Digital ChannelCampaign Name – very important especially multi channelSource – where was the source URLTerm – for you PPC crowd
UTM IS what you need
http://www.wowanalytics.co.uk/wow-url-builder/