What Can Heatmaps Do For Your Website?

• A heatmap tracks the movement of the mouse on a particular page

• It’s not 100% accurate data, but it’s enough to let indicate which areas of the page people are most interacting with

What Is A Heatmap?

Heatmap analytics give you more qualitative information that measures how users interact with your page:

− Areas of your landing page that get the most clicks.− Sections of your page that get most hovers− Specific parts of the page where page visitors tend to focus their attention on.

Where On The Page Visitors Click

Heatmaps can show if visitors are clicking on areas of a page that are meant to be clicked (i.e. call to action buttons)

Sections That Visitors Don’t Care About

• Rearrange your pages so that items that catch visitors’ attention are in the right areas

• Minimize clutter and increase engagement

Draw attention to relevant information

You can adjust the location of particular sections of a page to

get more engagement

A Reminder That Navigation Is Important

Clicks on your navigation can tell you what your visitors are

interested in…

Your Seriously Simple Marketing Hack

1. Sign up for CrazyEgg’s free trial.

2. Be sure to use Google Analytics to get even more information (like Time On Page).

3. By the end of your trial period, use the results you have (with your Google Analytics data) to see which areas you can improve on.

For More Information Visit:

www.SeriouslySimpleMarketing.com