What are the tasks necessary for successful marketing management ?
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Transcript of What are the tasks necessary for successful marketing management ?
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Successful Marketing Management?
What are the tasks necessary for
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Developing Marketing Strategies and Plans
• Identify potential long – run opportunities, given market experience and core competencies
• Develop concrete marketing plans that specify the marketing strategy and tactics going forward.
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Capturing Marketing Insights
Closely monitor marketing environment to assess market potential and forecast demand
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Connecting with
Create best value for chosen target markets and develop strong, profitable, long-term relationships with customers
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Building Strong Brands
Pay close attention to competitors, anticipating their moves and knowing how to react quickly and decisively
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Shaping the Market Offerings
To gain a competitive advantage provide leasing, delivery, repair, and training as part of its product offering
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Delivering Value
Determine how to properly deliver to the target market the value embodied in its products and services
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Communicating Value
• Adequately communicate to the target market the value embodied by its products and services.
• An integrated marketing communication program that maximizes the individual and collective contribution of all communication activities
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Creating Successful Long-Term Growth
• Initiate new-product development, testing, and launching as part of its long-term view
• The strategy should take into account changing global opportunities and challenges
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Marketing Management Tasks
• Developing Marketing Strategies and Plans• Capturing Marketing Insights• Connecting with Customers• Building Strong Brands• Shaping the Market Offerings• Delivering Value• Communicating Value• Creating Successful Long-Term Growth
Recap….
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References• Marketing Management , 14E , Kotler & Keller• http://www.istockphoto.com/ for images• https://images.google.com for images• www.colourlovers.com for color schemes• www.1001fonts.com for custom fonts• www.slideshare.net for presentation ideas
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These slides were created by Himank Airon,IIT-BHU during a Marketing internship by Prof. Sameer Mathur,IIM Lucknow (See www.IIMInternship.com )