What are the task necessary for successful marketing management?
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Transcript of What are the task necessary for successful marketing management?
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WHAT ARE TASKS NECESSARY FOR SUCCESSFUL MARKETING MANAGEMENT ?
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MARKETING MANAGEMENT TASK
DELIVERY VALUE
COMMUNICATING VALUE
SUSTAINING VALUE
DEVELOPING MARKETING STRATEGIES AND PLANS
ASSESSING MARKET OPPORTUNITIES
CHOOSING VALUE
DESIGNING VALUE
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IDENTIFY ITS POTNTIAL LONG RUN OPPORTUNITIES AND TO DEVELOP CONCRETE MARKETING PLAN
DEVELOPING MARKETING STRATEGIES AND PLANS
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ASSESSING MARKET OPPORTUNITIES
SCANNING OF MARKETING ENVIRONMENTBY CLOSE MONITORING OF PROFITABLE OPPORTUNITIES.
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CHOOSING VALUE
DIVIDE MARKET INTO SEGMENT. EVALUATE EACH ONE. PAY CLOSE ATTENTION TO COMETITORS.
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DESIGNING VALUE
PRODUCT QUALITY,DESIGN,FEATURES PACKAGING IS HEART OF MARKETING PROGRAM
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DELIVERING VALUE
SHOULD BE DELIVER TO TARGENT CONSUMER.
IT MUST UNDERSTAND THE VARIOUS TYPS OF RETAILER, WHOLESELLER FIRMS HOW TO MAKE DECISIONS.
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COMMUNICATING VALUE
FIRM SHOULD COMMUNICATE FOR ITS PRODUCT AND SERVICES.
USE ADVERTISING, SALES, EVENTS TO COMMUNICATE.
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DEVELOPING MARKETING STRATEGIES AND PLANS
ASSESSING MARKET OPPORTUNITIES
CHOOSING VALUE
DESIGNING VALUE
COMMUNICATING VALUE
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CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search
Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net
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PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
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THANK YOU