What are Blogs, and Why Would I Want One on my Admissions Website?

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What are Blogs, and Why Would I Want One on my Admissions Website?. Dan Crouch, Web Services Manager, Enrollment Management, Oregon State University Blake Vawter, Associate Director of Admissions, Marketing and Communications, Oregon State University. - PowerPoint PPT Presentation

Transcript of What are Blogs, and Why Would I Want One on my Admissions Website?

Blogs and Chats: Catch the Wave 2.0Open minds. Open doors.TM
What are Blogs, and Why Would I Want One on my Admissions Website?
Dan Crouch, Web Services Manager, Enrollment Management, Oregon State University
Blake Vawter, Associate Director of Admissions, Marketing and Communications, Oregon State University
Give our bios: (Blake)12 years in Admissions; 9 at OSU
(Dan)
19,000 students
Located in Corvallis, OR
2006 Baseball National Champions!
Talk about decentralization of campus; large number of projects, news, stories
Who is the audience????
Open minds. Open doors.TM
Stages of Internet History
(in under 5 minutes)
Pages get fancy
Who has the best information: Communities of Experts Converge
Open minds. Open doors.TM
Weblogs, journals
in Corvallis, home of the Beavs!
Use Dan’s blog and GM or Microsoft blog as examples?
Open minds. Open doors.TM
But templates are provided
SLOW DOWN. WATCH TECHNICAL JARGON.
Show admissions blog as example
Open minds. Open doors.TM
Easy file and image uploading
Database driven
Open minds. Open doors.TM
Targeted Messages
Search results before and after and NOW!!! WE’RE #1
Easier for Google to index
Open minds. Open doors.TM
Self Managed
Each entry can be categorized
Unique URLs
Appearance is .css based allowing site wide changes.
Can be repurposed; newsletter, email, static web information
Open minds. Open doors.TM
.rss feeds come standard!
.rss Feeds Explained
News feeds allow you to see when websites have added new content. You can get the latest headlines, audio, and video in one place, as soon as its published, without having to visit the websites you have taken the feed from.
Feeds are also known as RSS, […] 'Really Simple Syndication'. In essence, the feeds themselves are just web pages, designed to be read by computers rather than people.
-Credit: BBC News Website
FeedBurner
Syndication
Reach diverse audiences
Comments
Ability for the audience to actively participate with the author
A successful blog is one with many comments!
Targeted messaging
Timely announcements
Marketing campaigns
News outlet
New Communication Channel
COMMENTS: spam protection and inappropriate content; interaction is good!
New Communication Channel: talk about the ‘buzz’ or ‘wow factor’ of blogs; your institution looks tech savvy
Open minds. Open doors.TM
Harvard Law/Wharton School of Business
Seattle U: hard to find/search for…poor SEO
Furman does digital camera giveaway for 1 year of blogging.
Seattle U: admissions blog difficult to find; buried in ‘community’ pages
Open minds. Open doors.TM
Intro to Business Blogs
Opinion
Legal implications (watch what you say about internal policies)
Use Mike Rich movie example as how not to include your opinion. Also, professional opinion vs. personal opinion, e.g. Early Decision
Use START BILINGUE example
Open minds. Open doors.TM
….a business blog format
Create sample post; take audience photo and post on blog; have fun with this!
Open minds. Open doors.TM
Trackbacks, pingbacks, auto-link exchange
What search terms are people using to find your pages
http://www.askdavetaylor.com/what_are_weblog_trackbacks_and_why_should_i_include_them_on_my_blog.html
Open minds. Open doors.TM
Special Thank You’s
Open minds. Open doors.TM
To download a copy of this presentation and to hear a podcast (MP3) of our conversation today, go to: