D

#SOCIETY30

Werkveldconferentie Popcultuur23 septemberLeeuwarden

RONALD VAN DEN HOFF

#SOCIETY30

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

CONSUMER

€

GOVERNMENT &POLITICIANS

REGENTS –QUANGO’S

FINANCIALS

PRODUCERS

“WE TRY TO SAVE JOBS

ON BOARD OF THE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge

worker that is, a creative, imaginative,

and innovative person who can work

with almost anybody, anytime,

and anywhere.”John Moravec

GOVERNMENT

REGENTS

PROSUMER

PRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

ABUNDANCE

PROSUMER

GOVERNMENT3.0& PRODUCERS3.0

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

TRANSFORMATIONSIGNALS

TRANSFORMATION SIGNALS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SIMPLE&SMART:

DISRUPTIVE BYPASS

SMARTSOLUTIONS&MOBILITY

Which information is relevant, where and when?

SMARTSOLUTIONSRETAIL

SMARTSOLUTIONS

ALTERNATEREALITYGAMES

TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY

GIVE AWAY:AWAY=GONE

SUSTAINABLENETWORKS

SELFORGANIZINGBYSHARING

CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

CROWD COLLABORATION

!SHARINGSELFORGANIZINGSOCIETY

sharing

COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION

MONEY

MONEY:CROWDFUNDING

SMARTSIMPLECOSTEFFECTIVE

SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

MIRRORVIRTUALITY

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

V

V

M

VV

THE S2M MESH

SEATS2MEET.COMBUSINESS MODEL

8

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

BUSINESSMODEL

TRUST AGENT

TEAMBUILDER

RELEVANCE ANALYST

ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN

BARRIER FIGHTER

CONTENT CURATOR

SIMPLE,SMART, SHARING& SUSTAINABLE