The world.edu network is a global higher education marketplace’- with emerging revenue streams including lead generation incentives for courses, higher education job placements, premium SaaS-based blog services and a disruptive crowdsource model aimed at the peer-review academic publishing industry on the roadmap. The network is based on the recognized TL domain, world.edu. The new network was launched on 1 April 2012. The network has gained considerable traction over the past 2.5 months and is attracting visitors and advertisers. Now is the time to move to a true global network.

The global education market has a massive reach across all continents and is one of the few elements that reach above politics, religion, creed and color. It is considered an indispensible building block for development and progress at an individual level and an economic driver for countries. The total value of education services is estimated at USD $1.97 Trillion (source: UNESCO's Institute for Statistics) With variations across regions the demand for education services remains constant and generally increases year on year. Examples of government spending include:-   India USD $33 Billion per year     China USD $74 Billion mandated under the current Five Year Plan for the PRC     USA USD $93 Billion generated as gross revenue from higher education (above high

school level and including private colleges, universities and postgraduate institutions)  

Revenue models We will expand upon each revenue producer in the following slides. In general they are;

  Advertising – online banner advertising throughout the network

  Vacancy advertising – global faculty, executive, administration, studentship

  Student recruitment including CPI programs

  Blogs/ Personal publishing – subscription services

  Peer-review academic publishing

  Localized site business directory listings

Advertising – CPM/CPC/CPI Revenue is dependent on page view numbers.

Current monthly page views are over 1 million Projected Yr 4 monthly page views are 50 million with a CPM of $7.50 A variety of advertising and affiliate networks are used with delivery through the DoubleClick Publisher system

Agreement reached with clicks.net for PPC banner advertising for the USA localized sites

Staff Vacancy advertising We have added to the base single/multi pack advertisement package system annual unlimited advertising packs.

Australian and selected European marketing campaigns currently active. Agreement with world’s #1 job site Indeed.com for common promotion of adverts Averaging 9 new vacancy advertisements per day

Averaging over 70 views per advertisement displayed Year 4 budget is $7.35 million

Student Recruitment Student recruitment/course advertising will be promoted at two levels.

Current: Higher Education institutions promoting themselves through profiles and course listings- this is aimed at local and international students for Australian Universities. Distance learning: Institutions offering online courses aimed at ‘non care’ locations. CPi. Cost per inquiry for over 700 Colleges and Universities through agreement with QuinnStreet. Supplementary agreement with clicks.net for alternative CPi offers for both successful and unsuccessful enquirers. We are looking at extending this Cpi partnership beyond the USA. Revenue projections for Yr 4 are $6.468 million

Blogs / Personal Publishing /Academic Publishing

This is the only independent .edu blog subscription service in the world. We are able to attach an @world.edu email account to blogs.world.edu accounts. We have plans to challenge the major academic publishers with an Saas based online publishing/peer review program. Google searches for .edu or education blogs are regularly 500,000 plus per month. The current major education blog provider has 1.2 million subscribers.

Year 4 projections are 300,000 subscription members with an annual revenue of $17.6 million

Planned developments Localized sites. The development of localized sites with

local content, student recruitment, jobs etc which will also feed into the network is a major future development. Sales offices will be established in Singapore, Hong Kong, London, Los Angeles, Boston to co-ordinate all sales activities.

Academic publishing. There has been much controversy over the large costs and time involved in academic publishing with peer review. We are currently working with several control groups to complete a SaaS based alternative.

Management The business is currently run by a family partnership.

The CEO has over 20 years experience to the education industry in print and online. He has published through .edu domains since 1998. The Sales Director has 20 plus years in selling to the education sectors in three countries for print and also for digital. She has an extensive group of contacts within the industry. The CTO has 12 years experience in internet design and creation. Eight years were spent completing high quality contracts in London. The independent adviser/director is the SU Ambassador for Malaysia/Australia at Singularity University and Entrepreneur in Residence Fellow at Bond University/Gold Coast Innovation Centre.

Financials The funds to be raised are $3.5 million.

Projected investment payments: Mth 1: $500,000; Mth 6: $1,000,000; Mth 10: $1,000,000 Mth 14: $1,000,000

The marketing budgets are: Yr1: $432,000; Yr 2: $965,000; Yr 3: $3,760,000; Yr 4: $5,565,000

Material content An Investment Memorandum is available on request. Full four year financial projections are available.

Use of Funds

Exit It is proposed to exit in Year 4-5. It is anticipated a trade sale will take place with either a Global Publisher or a Global Education group.  

Contact Information

Kevin Ryall Chief Executive Officer

kevin@world.edu

DT: +61 7 5602 6606

Office: +61 7 5641 4587 Mobile: +61 450 353 770

Skype: worldedu

http://world.edu

http://news.world.edu http://jobs.world.edu

http://courses.world.edu http://blogs.world.edu