We’ll Be Right Back After These Messages displayed infomercial persuade effective convincing Open...

We’ll Be Right Back After These Messages

• displayed

• infomercial

• persuade

• effective

• convincingOpen Court Level 4 / Unit 5 – Communication / Lesson 2 / pp. 426-431

Melissa Lape- Wilson Elementary

displayed “Use context clues” A well-known soft drink prominently displayed

during a prime-time TV show is an advertisement.

Games and dolls were displayed in the toy store window.

Displayed- shownMelissa Lape- Wilson Elementary

infomercial• Infomercials and music videos are, in

fact, advertisements.• Infomercials on television advertise

things like exercise videos and car polish.

• Infomercial-extra-long television commercial


“Use context clues”

persuade

• They’re all intended to persuade you to buy something.

• Ally tried to persuade me to go to the movies by offering to buy me popcorn.

• Persuade- talk into believing or doing something



effective

• How effective are these kinds of ads at convincing you to buy their product?

• I coughed all night because my cough medicine wasn’t very effective.

• Effective- able to get results



convincing• How effective are these kinds of ads at convincing you

to buy their product?

• Ryan had a hard time convincing his mom to let him go away to camp.

• Convincing - making someone believe something they didn’t necessarily believe earlier



We’ll Be Right Back After These Messages

• displayed __ • infomercial__

• persuade __

• effective __

• convincing __

A. making someone believe something they didn’t necessarily believe earlier

B. Able to get results

C. Shown

D. Extra-long television commercial

E. Talk into believing or doing something


Word Knowledge• cartoon• conclude

• fluid• true

• bloom• rude• duty

*These words contain different spellings of the /oo/ sound.


Word KnowledgeCompound Words:

• airwaves = ______+ ______• networks = ______+ ______• broadcast = ______+ ______• baseball = _______ + ______• however = _______ + ______• something = _____ + ______• sometimes = _____ + _______


Word KnowledgeVariations of the root word advertise:

• advertised - past tense• advertisers - plural noun, meaning

people who advertise• advertisements – plural noun,

things that are used to advertise• advertising – present tense verb

formMelissa Lape- Wilson Elementary

Word KnowledgeWords that contain –tion, –ure, -ture

(-tion)situationmotionprotectionquestionlocationcreation


(-ure) pleasure measure failure

(-ture)departurenaturemixturelecturepicture

moisture

• Commercials aren’t always literally true.

What does the adverb literally mean?

The networks are allowed to “borrow” theairwaves.

*Note the quotation marks around borrow.

Quotation marks are sometimes used to set apart a word or phrase to make its meaning or the way it is used clearer

to the reader.

In this sentence the quotation marks are used to signal that the word is being used in an unusual way.

What borrow means in this case is “use for free and not return anything” rather than the actual meaning, “to take

something with the intent of returning it.”

Advertisers agree that children are a special part of the TV audience.

Identify the nouns in the sentence?

Advertisers agree that children are a special part of the TV audience.

Nouns:advertisers

children part

audience

Helping a blind person across the streetis a kind action.

Which word contains -tion?

Resources:

Videos:• Reading Rainbow video: The Sign

Painter’s DreamBooks:• The Signmaker’s Assistant by: Tedd

Arnold• Arthur’s TV Trouble by: Marc Brown

Great site for infomercials:http://www.scripttoscreen.com/demoreels/

infol.html


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