This exclusive newsletter features the stand-out campaigns of the month and digibits our clients should be up-to-date with.

• Welcoming our new clients

• East River attends Facebook Mega Sales

• Is Mahira Khan Pakistan's biggest influencer? -Dawn Images

• Solve the ‘Last Five Seconds’ dilemma with David Fowler -Executive Creative Director, Ogilvy

• Youtube Mastheads 2019 - Top Spenders and the Share of Spend - LinkedIn

• 5 steps SEA retailers can take to turn online attention into offline sales - Think with Google

EXECUTIVESUMMARY

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E A S T R I V E R E S S E N T I A L SY O U R M O N T H L Y G U I D E T O W H A T ’ S H O T I N D I G I T A L

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EAST RIVER ATTENDS FACEBOOK

MEGA SALES

Year-end is an important time of the year for Pakistan. With end of season sales & wedding season just around the corner, it is an incredible opportunity for brands to connect with shoppers and assure that their products and brands rise to the top of a consumer's wish list.As consumers shift their attention to mobile, marketers face a more complex, fast-moving, borderless environment. Facebook's Mega Sales Planning event focused on sharing consumer insights, helping marketers understand how to scale campaigns and drive business results this season.

QMobile – East River’s first mobile brand

Okasha Smart Akhuwat

Anfords

KARACHI

IS MAHIRA KHAN PAKISTAN'S BIGGEST INFLUENCER?

SOLVE THE ‘LAST FIVE SECONDS’ DILEMMA

– DAVID FOWLER, OGILVY

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DIGIBIT OF THE MONTH:

Acknowledgment is key: 77% of Twitter users appreciate a brand more when their tweet is responded to. It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours.

YOUTUBE MASTHEADS 2019 - TOP SPENDERS AND THE SHARE OF SPEND

Youtube Masthead in Pakistan has been one of the most popular advertising options in Pakistan since 2016. It is open to a mass audience, with only location-based targeting in essence i.e. shown to the Pakistani audience.

It serves on average 50 - 60 Million Impressions in a day with nearly around 5 Million unique impressions and is sold on a standard rate of $14,000+. This year the start of the month had shown extremely low demand of masthead where only 7 Ads were filled on YT Masthead.

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Mahira Khan just became the first Pakistani celebrity to reach 5 million followers on Instagram.

She hit the milestone on Friday, becoming the only Instagrammer with that many followers in Pakistan.

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WELCOMING OURNEW CLIENTS

LAHORE

5 STEPS SEA RETAILERS CAN

TAKE TO TURN ONLINE

ATTENTION INTO OFFLINE SALES

The path to driving offline sales starts online

As more people in SEA use their smartphones as personal shopping assistants, retailers have a ripe opportunity to engage a wider audience beyond their four walls. But without a digital-first strategy, brands risk being overlooked by potential customers and losing sales to savvier competitors. Stay ahead by ensuring your mobile presence and site speed are up to par, and continue experimenting with new digital strategies to engage shoppers in the right moments.

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Stay tuned for moreEast River updates

You can find us on:

https://www.facebook.com/eastriverpk

https://www.instagram.com/east_riverpk/

https://www.youtube.com/channel/UC-u6qP9HtcjIYH8YUvA0fqQ

https://www.linkedin.com/company/eastriverpk/

https://www.eastriver.pk/

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“I don’t always have the time to figure out what fits my needs, so YouTube helps me easily explore different options.” — Piya, 23, TH