WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer...

WELCOME TO THE

AGE OF RELEVANCE

WELCOME TO THE age of relevance@tomderuyck

EXTREME BRAND EXPECTATIONS


WELCOME TO THE age of relevance

Extreme expectation 1

FROM PROMISE

TO PURPOSE

@tomderuyck

“Combined, sustainable living

brands grew 50% faster than the

rest of the business and delivered

more than 60% of our growth in

2016.”

Keith Weed, CMO, Unilever




FROM BRAND IDENTITY

TO BRAND IDENTIFICATION

@tomderuyck



FROM EXPERIENCE

TO ‘ME-XPERIENCE’

@tomderuyck

ILLUSION OF LONGEVITY


ILLUSION OF DIFFERENTIATION


ILLUSION OF ATTENTION


ILLUSION OF LOYALTY


SOLUTIONS

PURPOSELIFE

NEEDS

MOMENTS TOUCH POINTS

RELEVANCE

SWEETSPOT


CONSUMER

CENTRICBRAND

CENTRIC

@tomderuyck

MOMENTS TOUCH POINTS


CONSUMER

CENTRICBRAND

CENTRIC

RELEVANCE

SWEETSPOT

@tomderuyck

MOMENTS OF TRUTH


NEEDS


CONSUMER

CENTRICBRAND

CENTRIC

SOLUTIONSRELEVANCE

SWEETSPOT

@tomderuyck

PURPOSELIFE


CONSUMER

CENTRICBRAND

CENTRIC

RELEVANCE

SWEETSPOT

@tomderuyck


IN THEIR SHOES

@tomderuyck

YOU ARE

NOT

YOUR

CONSUMER


[email protected]

WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer...

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