May 3-5, 2011 Hilton San Diego Bayfront

Welcome to Response Expo 2011

Presented by

May 3-5, 2011 Hilton San Diego Bayfront

11 a.m.-Noon

Case Study:

Presented by: William M. Campbell III

Akoo – verb [ah-ku] to listen; to hear something with thoughtful attention.

AkooA global media and technology company

Akoo’s Mission

To deliver the most magnetic and rewarding entertainment experiences by uniquely integrating television, mobile, social, and local…

AkooPositioning and Brand Promise

“Akoo – Get Hooked Up!”

Entertainment

Access

Deals

Tickets

Fun

Largest OOH TV Network in the U.S.Akoo Network

The “Akoo Pavilion” – A complete destination

experience people actually choose to frequent

Akoo Drives ConversionIndustry Metrics at every phase to retail fulfillment at POS

Akoo Footprint

• Current Audience (Monthly): 70 million

• Current Audience Average Dwell Time: 20 minutes

• Current Akoo Locations (U.S.): 181 in 59 DMAs

• Current Akoo Screens (U.S.): 1,832

Audience Awareness (Nielson 2011)

Akoo TV Programming

• Akoo’s magnetic music entertainment experience:

• License agreements for music video catalogs of all four major record labels

• Direct partnerships and endorsement deals with various artists

•Akoo’s mission-driven programming:

• Exclusive Entertainment and viewer-selected custom Content

• Talent : Proprietary personalities and celebrity talent

Audience Interest

Akoo EngagementTwo screens and mobile connectivity

Akoo Conversion

• Get Hooked UP!

• Akoo Interactivity

• 1 interaction every 4 seconds

• Drive engagement through opportunities for the audience to interact with

the network (trivia, birthday wishes, “Pretty Woman” contest, etc.)

•Akoo Rewards

• The Akoo Pavilion is a destination for coupons, daily deals, give-aways, popular

requests, etc.

Audience Engagement

THANK YOU!