Welcome to British Sky Broadcasting Group plc Interim Results 7 February 2001
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Transcript of Welcome to British Sky Broadcasting Group plc Interim Results 7 February 2001
Dec-98
Mar-99
Jun-99
Sep-99
Dec-99
Mar-00
Jun-00
Sep-00
Dec-00
Digital Analogue
Record Growth
5.1m
Dec-99 Dec-00
£281 £286
Dec-99 Dec-00
10.2%9.8%
Higher ARPU Low Churn
Update on customers
• 5.25m customers signed up
• 94% now digital
• On track to end analogue service
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
0 10 20 30 40 50 60
Months since launch
Su
bscri
ber
nu
mb
ers
(000's
)
Sky digital
NTLTelewest
ONdigital Via Digital
KirchPayTV
CSD TPS
CanalSate
Digital subscriber adoption rates
Sky subscriber demographics
-80% 90% Normal Distribution 110% 120%
Least affluent20%
Fourth mostaffluent 20%
Third mostaffluent 20%
Second mostaffluent 20%
Most affluent20%
Sky over-representedSky under-represented
0% 10% 20% 30% 40% 50% 60% 70%
Other
Value Pack
Sky MovieWorld
Sky SportsWorld
Sky World
Subscriber mix
Subscriber half - life
0%
50%
100%
0 1 2 3 4 5 6 7
10% churn 20% churn
+ 4 years
Years
Sub
scrib
ers
Year on year change in viewing
Three months to 31 December Source: BARB
% p
oin
t m
ove
men
t o
n p
rio
r ye
ar
2.0
1.5
1.0
0.5
0.0
0.5
1.0
1.5
ITV C4 C5 Sky
Dec-98
Mar-99
Jun-99
Sep-99
Dec-99
Mar-00
Jun-00
Sep-00
Dec-00
Digital Analogue
Record Growth
5.1m
Dec-99 Dec-00
£281 £286
Dec-99 Dec-00
10.2%9.8%
Higher ARPU Low Churn
Subscribers by platform
£m
DTH
Cable
DTT
Eire cable
Total
Half Year 1999/00
3,966
3,306
527
605
8,404
Half Year2000/01
5,051
3,093
975
631
9,750
Turnover
£m
DTH
Wholesale
Advertising
Sky Interactive
Other
Total
Half Year 1999/00
536
148
113
2
51
850
Half Year2000/01
715
146
134
37
54
1,086
Costs£m
Programming
Transmission
Marketing
Subscriber Management
Administration
Interactive
Total
Half Year 1999/00
432
52
179
100
55
4
822
Half Year 2000/01
534
52
212
118
70
49
1,035
Programming costs
£m
Sports
Movies
Third Party Channels
Entertainment
News
Total
Half Year 1999/00
180
127
81
30
14
432
Half Year 2000/01
193
160
119
45
17
534
Joint ventures
£mBiB
Kirch - share of lossKirch - Exceptional
Goodwill
Sky Ventures
Total
Half Year 1999/00
(47)
- -
-
(5)
(52)
Half Year 2000/01
(52)
(46)(70)
(36)
-
(204)
Delivering on promises
• Subscriber growth
• Improved ARPU and churn
• Recovery in core profitability
Interactivity today
• 50% usage of Sky Sports Extra
• 1,300,000 e-mail registrations
• 500,000 customers made purchases
What is BiB?
BiB
MC Co
• STB subsidies• Subsidy recovery
Open….
• Shopping mall• Consumer brand• E-commerce and communications
Expertise
• People• IP / technology• Relationships
Multi-Channel
Interactive advertising
Betting Financial Billing Retail Holidays
Con
tent
Ser
vice
s
Consumer Services
Multi-Service