WEB TRẺ THƠ

Delivering Happiness To Women

Content

Webtretho Introduction

Media Coverage

Social Media Solution

Product & Sevices

Campaign Proposal

Contact Us

“People don ’t believe what you tell them.

They rarely believe what you show them.

They often believe what their friends tell them”

- Seth Godin -

Webtretho Introduction

Leading brands and agencies has considered Webtretho as the #1 community

platform for women in Vietnam is a must-have channel for advertising to

women for women, children and family related products

Source: Webtretho Agencies & Brands Survey 2012

Background

Webtretho (WTT) is the Vietnam’s most-trafficked one-stop communityfor women in Vietnam. Grow organically from a group of women eager toshare and gain parenting advice, to a robust support system that fostersknowledge and meaningful relationships.

Established since 2002, Under development for 10 years, Webtrethohosts an enormous database of time-less knowledge and experienceshared by the community and thus has become an allencompassing, credible source for information about pregnancy, childrearing and family development

Webtretho aims to be the dominant new media company in Vietnamfocusing on delivering happiness to women by empowering women andenrich their lives

Series A Funding leads by IDG | Ventures Vietnam

Why we should work together?

Allows your customer interact with your messages

Create unlimited viral effects about your brand

Having long-term SEO traffic benefit (which other

platform doesn’t, including Facebook) without

continuous spending

Support to optimize & improve 24/7 and your

campaign doesn’t have to follow publishing schedule

Flexible to customize on your campaign demand

Real-time detail report on campaign effectiveness

Measure by millions impression, not thousands

30% of Vietnam Population Access Internet Every Month

Value Propositions : #1 Women Publisher

Powerful system with 20++ severs and incredible

DDOS defend technology

Incredible easy to access everywhere in Vietnam

Remarkable familiar with Vietnamese users

User-generated content, coverage all aspect of

women life

Measure by millions of impressions, not thousands

Timeless content which gets better SEO traffics

everyday

Top 20 website in Vietnam (by Alexa Ranking)

Value Propositions : #1 Women Community

Leading women community in Vietnam

Ideal place to learn tips and tricks on pregnancy, baby

care and family

Upgrading every single day, for the best user

experience

Smoothly carry 33K+ new discussions every month

Powerful system with 20++ severs and incredible DDOS

defend technology

There is almost no limit on what we can deliver to women

Value Propositions : #1 Advertising Partner

A-Z Solutions for social media campaign

Dedicated Account Manager for your best performance

Actively Listen to your need and customize on your demand

Openly Flexible to optimized, improve your ad anytime you want

Real-time Measuring your campaign effectiveness

Value Long-term partners with strong support and attractive pricing

Strongest experience in Vietnam with women community

Brands Working With Us

Agencies Working With Us

When 1/3 Vietnamese population access internet

And 25% of adult women access our site monthly, without seeing your brand

It’s time to take actions.

Media Coverage

#1 Publisher In Women Sector

Pageviews

Monthly

37,381,852

Visits

Monthly

10,006,350

Unique Visitors

Monthly

4,383,599

Registered Users

1,077,158

Our users accumulated spending 115.17 years on our website monthly

6.05 minper visit

We are the only women website in Vietnam has 10m visit Monthly

#1 Women community

New Topics

Per Month

33,216 +

Total Discussions

626,170

Comments

15,185,20824.25 Comments

Per topics

We are the only community in Vietnam has 81% users are women

Our member are

Women with strong buying-power

55.1% from 24-35 yrs. old

82.69% are living in urban areas

Women with successful life & career

87% is studying or earned at least one university degree

78% are office workers & professionals, online during work hours

Women with major decision power on household spending

77% are married and of those

64% have at least one child between the ages of 0-3yrs

Source: Webtretho User Analytics Dec 2012

We target national equally with 53% traffics from the North and 47% from the South

Women come to us

To learn tips and tricks on fashion, beauty care, pregnancy, baby

care and family care

To share experiences and help each other overcome issues or

problem in life

To connect and make friend between women share similar

interests

Source: Webtretho Content Analytics Dec 2012

Popular Content

Family Life

Dating & Wedding

Pregnancy

Family Care

Children Care

Personal Life

Education

Job & Career

Fashion & Beauty care

Entertainment & Travel

Social Life & Community

We are about all aspects of women life

21%

27%

12%

24%

16%

Fashion & Beauty Care

Social Life & Community

Job & Career

Food & Drink, Entertainment &

Travel

Education

Women With Personal Life

23%

25%

18%

18%

15%

Family Care

Pregnancy

Children

Dating, relationships & wedding

Health

Women With Family Life

Source: Webtretho Content Analytics Dec 2012

And we share chances with you to bring happiness to women

Social Media Solution

Webtretho is the leading women community in Vietnam

And when women access our site without seeing you

It’s time to take actions.

Building social conversationsThe flow of social viral campaign

Building traffics is hard, building community is a lot harder. Let us share our community with you

Building Social CampaignA-Z Solution to create unlimited viral effects about your brand

Spread your messageRich Media

Café WTT

(Product Base PR)

Mẹ Sành Điệu (Location Base PR)

Banner Ad

Facebook Ad

Newsletter

Spark engagementSocial Activities

Quiz & Contest

Forum Seeding

Expert Panel

Hosting & maintain community Social Media

Brand Microsite

Sticky-topicForum Sub-

box

Campaign Timeline Typical campaign runs 8-12w for the best viral performance

Product & Services

Webtretho is the leading women community in Vietnam

And when women access our site without seeing you

It’s time to take actions.

Owning your own community

Brand MicrositeYour online presence under our trusted brand

One-stop online place to present your brand message, product information, brand community & events

Hosting under our trusted domain as an effective channel to build and improve your brand trustworthiness

Advertising Format:

Domain as [brand].webtretho.com.vn or webtrertho.com/[brand]. The website must have Webtretho Universal Menu & Brand

Microsite design & coding might be provided by Webtretho at additional production costs

Sticky TopicIdeal place to start connecting with community

Stay in the established & popular sub-box on our forum

Premium sticky location to branding your product to our members effectively

Benefit strong traffics from long established community

Advertising Format:

Always stay on top of discussion box in forum. Option to allow user comments & interact with each other within the topic scope.

Content is allowed for editing in 24h after publishing on the forum

Forum Sub-boxOwning your own brand community

Hosting articles, activities & discussion about your brands

Maintain social effect & brand community from your campaign

Free-change banner & 2nd sub-box in your community

Advertising Format:

Sub-box locates in “Hoi Ban Tron” box and display at free-charge on Social Activities Board during the campaign

Spread the message

Café WebtrethoPR Articles for product branding

Official communication channel to our member at an average 1,000 views per week

Interacting with PR content with option to open for members contribute comment

Advertising Format:

The article's thumbnail lasts for 1 day on WTT portal and 3-4 days on the detail page

Consists of up to 1000 words and 3 images (650x250 pixels). The article's content can be provided by either the client or WTT content team, in which case additional charges may apply

Mẹ Sành ĐiệuPR Articles introducing place to buy product or services

Powerful channel to immediately introduce your stores or services to our community

Advertising Format:

The article's will display across all WTT forum and portal at least 1 day in Mẹ Sành Điệu box.

Consists of up to 500 words and 1 image (650x250 pixels) for standard post or 500 words & a slideshow or video clip for premium post.

The article's content can be provided by either the client or WTT content team, in which case additional charges may apply

Banner AdGet women awareness about your brands

Allow you to measure your ad performance and support optimize every day, 24/7

Average CTR is 0.14% (Industry av. is 0.08%)

Provide strategic branding effect with premium sponsorship package

Advertising Format:

Premium banner one banner at a display location or share 3 banner at one display location

Support: JPG, flash, gif & expandable banner

Facebook FanpageConnecting with our member on Facebook

Growth organically from the beginning, no purchasing fan

Strictly spam comment control to ensure quality of member profile & comments

Average 15-25K reach per post, average CTR is ~8%

Advertising Format:

Standard post with picture, video, text & link

Special post with question, event announcement

Support promoted post for the best viral performance

News Letter & Event BoxSpread your campaign and branding toward our 280K subscribers

Effective branding tool with 15-20% open rate (Industry av. is ~8%)

Effective attracting member in your campaign with 7-9% click rate (Industry av. Is ~4%)

Free-charge for campaign hosting on Webtretho

Advertising Format:

Campaign banner will display in Event Newsletter weekly during it’s activities

Unlimited viral effects from our community

Spark the customers engaging process

Social Activities BoardPremium location to promote your campaign

Highly attractive section with an average 10 comments/discussion

• Stay on top of forum categories list• Free-charge of social box on all portals and forums for campaign hosting on

Webtretho

Quiz & ContestMaximize interactions with your brand

Effective way to host online activation campaign under Webtretho trusted-brand

Effective tool to engage customers with brand and build brand community

Advertising Format: Photo & Video contest, Writing contest, Quiz & Survey

The content must comply with WTT’s forum regulations

Clients should have reputable judges (celebrities or influential users) to increase user's excitement and client's reputation and reliability.

Design, coding, hosting or judgers may be provided by WTT, in which case additional charges may apply

Forum SeedingInitialize the discussion about your brand

Information articles to educate your current & potential customers about your problem-solving

Conversation seeding about your problem-solving solutions & your product

Deliver your brand message in the most natural way

Advertising Format

Sticky-topic conversation seeding, Sub-box conversation seeding, activities participations

Expert PanelUnderstand potential customers’ problems & present your solution

An Online Consulting Panel in which experts are invited to answer users' questions regarding to a certain knowledge area.

Advertising Format

PR activities and question submit by members for the event is usually done 2 weeks in advance. As usual, over 200 questions are answered during the event. The majority of those are prepared in advance and are displayed during the session only. This ensures that the experts can answer as many queries as possible.

WTT organizes the Q&A session at its office and prepares necessary facilities. The experts are invited by clients or by WTT, in which case additional charges may apply. During the event's occurrence, which usually lasts for 2 hours, questions are sent directly to experts and receive instant responses.

Campaign Time Frame

E sales@webtretho.comT (84) 083 979 8075

H 3rd Mirae Building268 To Hien Thanh, D10, HCMC, Vietnam

Contact Us