Why be a Social Business

ICS SalesTalk
Exciting new Social Entitlements for WebSphere Portal Customers!

Djalma Britto
djalmab@br.ibm.com

Agenda

Entitlement Details

Selling the Social Portal

Selling the full value of IBM Connections

Summary, Call to Action and Resources

Overview

What?

IBM WebSphere Portal Server, Enable, Extend customers on active maintenance are now entitled to use two key IBM Connections social services - Files and Profiles.

WebSphere Portal customers will now be able to deploy and access the Files and Profiles services of IBM Connections at no additional charge.

When?

Announce and eGA on 2/21/2012

Entitlement does NOT include these IBM Connections Social Services

Which customers are eligible for this entitlement?

Entitlement includes the use of Files and Profiles features of IBM Connections 3.0.1 to clients with active maintenance agreements of these licenses : WebSphere Portal Server

WebSphere Portal Enable

WebSphere Portal Extend

Accelerators with WebSphere Portal Sever (IBM Content Accelerator with Portal Server)

These customers will now be able to deploy and access the Files and Profiles features of IBM Connections at no additional charge.

How is the entitlement being provided?

Customers will not need to do anything to activate this entitlement - the download package will be available to them under their Passport Advantage downloads.

There will be a 1:1 mapping for the entitlement for every PVU of Server, Enable, and Extend

How does a customer move to full IBM Connections?

The path for customers to upgrade to full IBM Connections services will require using the existing per user IBM Connections part number.

Are there restrictions on how the social entitlement can be used with Portal?

No! This entitlement allows for integrated, hybrid, or side by side deployment of Files and Profiles for internal and external solutions

Integration may include existing and upcoming social portlets , Web Application Bridge or simply a link that brings together Portal and Connections Files and Profiles

For customized integration ISSL and IBM Business Partners can provide services to meet a customers specific needs

Entitlement includes Mobile use of IBM Connections Files and Profiles

Why are we doing this?

Drive NorthStar Vision Continue to drive social business and social portal messaging by providing key IBM Connections services within WebSphere Portal offerings

Showing how are products can be used together to provide a overall exceptional web experience solution

New OpportunitiesImprove Connections penetration into our 2,900 + active Portal Customers; the top 300 of which without IBM Connections have invested over $629M in Portal

Give Portal customers a taste of social services from IBM

Adoption of IBM Files and Profiles services will help provide an avenue to make every current Server, Enable and Extend customer a sales opportunity for full Connections

Protect and drive S&S renewals and reinstatements throughout the year

Profiles becoming a new control point as companies are looking at external and internal portal refreshes

CompetitionOther social and portal platforms are beginning to or already provide social capabilities. The adoption of IBM social capabilities through the entitlement will help lock potential competition out

Next Generation Web Experiences
the infusion of social media/services in context to a user's Web experience

SocialPortalSocialIntranet

SocialExtranet

SocialWeb

Social + Portal speed integration & facilitate contextual collaboration... providing the foundation for a Social Business

Best-of-Breed Web Experience & Market-leading Social Software

WebSpherePortal

IBMConnections

IDC ranked IBM as the worldwide market share leader in the social platform software segment, based on total worldwide revenue for 2010.

(IDC, "Worldwide Social Platforms 2010 Vendor Shares", Doc#228808, June 2011)

WebSphere Portal Server has the broadest set of portal capabilities of all the portal product vendors' products. There is little that organizations can't do vis-a-vis portals with this product.

(Gartner, "Magic Quadrant for Horizontal Portals", ID Number: G00206214, September 2010)

Social Portal

Delivering Productivity with Social + Portal

About Omron75 years in industrial automation

35,000 employees in 200 locations

> 200,000 products

GoalsBetter collaboration with easy sharing of technical, application and business knowledge and experiences

Improved operations from better access to the tools, information, self-service, and people

Help employees deliver a single Omron experience to customers

SolutionWebSphere Portal and IBM Connections form a social intranet that facilitates all information about products, internal and external company news, marketing material.

Deployed across Europe for 2000 users

CONCLUSION - Socialize Your Portal!

Avoid two separate platforms.

Inject Social Data where it matters based on:

only RELEVANT Social Data

only where it matters, i.e. in the
RIGHT BUSINESS CONTEXT

In 2009 Omron talked about their intranet work project for Omron Europe for over 2200 employees. The project included using Portal to bring together content and services from Cognos, WCM, Google, and Lotus Notes with some collaboration services (instant messaging and discussion forums), content and people search capabilities. They used Portal to deliver a highly personalized intranet with a completely different look and feel it mattered a lot to them what the user experience and visual impacts were. The solution is called Ozone and its key components are: WCM, Portlet Factory, Personalization, Search, Custom SSO, and overall customization.

Objectives in 2009:

Strengthen European Communication and Collaboration (Keen)through knowledge management: easy sharing of technical, application and business knowledge and experiences through improved collaboration throughout the whole organization

Improve operational synergies and unlock efficiencies through European sharing of information, tools and processes (Lean) through operational efficiency in high-value business process areas with more streamlined access to the tools, information, self-service, and people they need to do their job

Their partner is Portico Consultancy.

This project won an award 2010 Intranet Innovation Award, Step two Designs (Gold award: Frontline Delivery)

Each feature carries a unique value proposition improving productivity and efficiency:

Wikis become living documents, documenting and capturing employee knowledge;

Blogs capture worker discussions and interactions, preserving knowledge and conclusions gleaned from those discussions

Files allow documents to be managed and shared quickly and easily as their owner sees fit

Profiles socialize contact information, job roles, and assist in expertise location.

When aggregated, social portals enable high-value business functions such as new product ideation, collaborative research, and group development,

Selling Socially Infused Web Experiences

New Social Entitlement for WebSphere Portal Customers

Files: Post, Share, Discover
Business Value of Files

Keeping files server-side is more secure than on the client
(better security, regular backups, fewer concerns about
viruses, disk corruption, etc.)

Single version of the truth through version control, use and update single versions of the document.

Lower bandwidth/disk usage/consumption of e-mail servers

Profiles: Find the people you need

Business Value of Profiles

Enables widely separated workforces to work efficiently

Provides expertise location capabilities to enable teaming
and a more productive working environment

Online contact information improves efficiency

NEW

Upsell the full value of IBM Connections

Improve Employee Productivity Share ideas and learn from others in vibrant social Communities of practice

Experts share experience and insight via Blogs, Bookmarks and active Forums participation

Collective Intelligence and ReuseLeverage 'best practice' materials and tap your growing social network to get important work done via Activities

Stay informed and discover who and what you don't know via Social Analytics

Home Page search to quickly find relevant content vetted by others

Co-create and share collective knowledge via enterprise Wikis

Facilitate InnovationGeneration and filtering of the best ideas via Ideablog

The new paradigm of teaming, problem solving, reflection, exploration and sharing

Grow revenue through soliciting innovative ideas from employees, partners, and customers

Increase organizational productivity by collaborating across the silod walls of the enterprise.

Improve customer relations or expedite self-service with customer communities

Social Communities within Portal
The power of collective intelligence

Lowes Store Clerk used Connections to share her retail experience with HQ to save a failing product and launch a highly successful paints department promotional campaign. Harvesting knowledge from the store turned experience into product revenuerve.

HSBC-createPage1.png

Keep the File in one location and reference in several Communities

Easily manage the members of a Community

Ideation Blogs promote Idea Generation

Gather structured feedback through Ideation Blogs from customers, partners and employees

Generation and filtering of the best ideas

Allow voting and comments from others to bring popular ideas to surface

Move the best ideas into action leveraging your extended social network via Activities

The IBM solution enables us to deliver exciting products to the marketplace at a faster pace than ever before. China Telecom

Stay informed and discover who and what you need to know

Automatically recommends People, Communities and Content

Based on user Profiles tags, social network and actions

IBM is the industry leader and first to provide this capability

Social Analytics
Automatically recommending Content and People

Sogeti empowers 20K professionals in 15 countries. Reducing search time for finding staff expertise and speeding the formation of consulting teams for engagements helping enter new markets. The unified platform breaks down silos and promotes a culture of sharing.

Access all of your Connections data from mobile browsers or free native apps

New CapabilitiesMedia Gallery upload photos/videos from your phone

Access Ideation Blogs

Hyperlinks in Status Updates

Full iPad Support

Improved Home screen navigation style

Saved login information in native app

Download native app from major app stores: iTunes, Android Market, Blackberry App Worlds

Social Everywhere
New Mobile Apps to Access Data Anywhere / Anytime

Updated microbrowser experience

Media Gallery

Ideation Blogs

Improved Home screen navigation style

Additional App features

Launch from icon on device home screens

Upload picture from camera/gallery to Media Gallery, Files, or Profiles

Download/view files

Saved account information

Summer '11 Universal Apple app

Added iPad and iPhone 4S support

Added iOS 5 support

Updated UX

Round trip editing

BlackBerry app

Added OS7 support

Fall '11 Winter '11 Updated BlackBerry app

IBM Connections Mobile

Last year we introduced our downloadable mobile app from the various app stores in the summer release. We followed this release with our iPad release in the fall..

Empower users to socialize
with WebSphere Portal and IBM Connections

Drive innovation and improve collaboration through socially-infused experiences

Allow users to find the right people

Enable customers to provide feedback

Download today -
IBM Connections Portlets for Websphere Portal

Availabletodayhttps://greenhouse.lotus.com/plugins/plugincatalog.nsf/assetDetails.xsp?action=editDocument&documentId=511C128045FCD5D1852577B60055AD81

Empower users to socialize
with WebSphere Portal and IBM Connections - continued

Drive innovation by supporting idea contribution

Enable customers to get problems resolved quickly

Share files and ideas

Incorporate Connections AppsActivities, Blogs, Bookmarks, Profiles, Wikis, Tag Cloud

Availabletoday

Community Pages

WebSphere Portal as central entry point for users into the web experience

Portal sits in front of Connections, so users go through the portal UI

Portal provides access control, common navigation and consistent look and feel

Connections integrated into Portal at multiple levels:Connections Portlets may be integrated individually into portal pages

Community Pages enable the linking of a portal page to a Connections Community and automatic scoping of portlets to relevant community content

Business Cards link to Connections Profiles and surface user profiles in the website

Customer-extensible with Web Experience Factory

Community Pages Example

Include existing additional resourcesBrowse through Community Media GalleryParticipate in Community BlogsCombine Social Portlets alongside web content and applicationsWire in tags for quick search links

Planned Roadmap for IBM Connections and WebSphere Portal Integration

Connections 3.0.1.1 PortletsStand alone Forums Portlet

Community Page PortletsBlogs, Profiles, Forum

Configuration enhancements

Connections/Portal search integration via Portal Search

Connections 3.0.1.1, Portal 7

Connections 3.0.1 PortletsPortal Person Card Integration

Authentication Proxy support

Ideation Blogs support

Enhanced Performance

Support Portal 7

Connections 4.0 Portlets Extended Community Page Integration (Activity Streams, Wiki Summary, Files/Media Gallery Portlets)

Portal Tag Cloud/Center Integration (Aggregation)

Quality & User Experience Improvements

Connections 4, Portal 8

3.0.1.1 Portlets Tech Preview (beta)Community Page PortletsBlogs, Profiles

Configuration Enhancements

Support Portal 7 and tolerate Portal 8 Beta

Connections 3.0.1.1 Portlets RefreshSupport Portal 8

2011

2012

Q1

Q2

Q3

2013

Q2

Q3

Note: Exact dates are not yet available and plans are subject to change.

The IBM Social Business FastTrack solutions each include a well-defined services process and custom built, single environment,
social software installation on VMware.

These solutions are delivered by ISSL production-ready and typically within a week.

IBM Connections FastTrackIBM Collaboration Center FastTrackAn integrated solution can be delivered with any combination of the following products: IBM WebSphere Portal

IBM Web Content Manager

IBM Connections

IBM Lotus Quickr

IBM Sametime

Highlights: Flexible deployment options with both on-site and cloud solutions

Fastest deployment methods available

Lowest deployment cost

Lowest deployment complexity

Proven installation and upgrade processes

Contact your local ISSL sales rep for more information.

What to do NOW!

Start the Drumbeat by talking Social Portals:

Make a call on your existing customers to inform them about the social entitlement, existing social features, and the benefits of social portals

For your major customers (and others if extremely interested) consider a Lunch and Learn to discuss the new features and social portals

Learn to discuss and present the Social Portal concept

Resources and Contacts

Sales Talk - Overview of entitlements, selling and positioning This presentation is available in the SSA Community

Update Sales Kit Slides covering social portal and new entitlements

FAQ

Link - http://w3-103.ibm.com/software/xl/portal/content?synKey=E640048A37508M79#assets

Key Contacts

Djalma Britto Latin America Sales Manager

Flavio Mendes LA Tiger Team

Alejandro Ladeveze LA ICS Channels

Thank You

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