Websites For Sore Eyes
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+ Websites for Sore Eyes Nathan Hand AFP Small Shop September 2, 2009
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Transcript of Websites For Sore Eyes
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Websites for Sore Eyes
Nathan HandAFP Small ShopSeptember 2, 2009
+Today’s Plan
Introductions
Why this is a BIG deal
What’s a “good” website?
Types of websites
Do’s & Don’ts
Tools for Today (or Tomorrow)
+Who is Nathan Hand?
Fundraising professional
M.A. & E.C.N.P.M.
Nonprofit Experience
A donor
White castle
Cereal
Family
+Who are you?
Control over website?
Redesign, Improve?
+ Why this is a big dealP.S. This info can help you make the case for investment
+ Visitor satisfaction is predictive of important future behaviors
A highly satisfied visitor to a nonprofit website is…
49% more likely to donate
38% more likely to volunteer
57% more likely to have a favorable overall impression of the organization
65% more likely to recommend the site to others
55% more likely to return to the site
(ForSee Results Study, April 2009)
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(ForSee Results Study, April 2009)
+Wired Wealthy (Convio study)
3443 – 4 figure AF donors from 23 organizations
Gave avg of $11,000 annually
25% income over $200k, 50% over $100k
90% make purchases online
78% bank and pay bills online
65% read the news online
51% have taken political action online
+Summary of Key Findings
Wired wealthy use multiple giving channels for donating.(83% have donated via postal mail, and 80% have donated online)
The Web is the preferred giving channel of a slight majority of respondents.(51% say online giving is their preferred channel, compared with 30%
who say they prefer giving by postal mail)
Wired wealthy say they will be shifting more – but not all – of their giving to the Web in coming years.(46% say they are likely to be making more of their donations online
using the Internet in five years; 37% say the proportion of online vs. offline giving will stay the same)
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The internet is not a fad.Banking
Grandma’s on Facebook
Rural access to broadband
Internet Addiction Disorder (IAD) – reSTART open 8/09
Our websites need to be a priority
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What is a “good” website?Time to get dirty…
+Stages of site development
+Trust me…
Neighborhood Christian Legal Clinic (www.nclegalclinic.org)
Girls Inc of Greater Indianapolis (www.girlsincindy.org)
Tau Kappa Epsilon Fraternity (www.tke.org)
Second Helpings (www.secondhelpings.org)
+Do Don’t
Determine where you are, where you want to be and when
Determine Web Strategy together
Primary Audiences?
Feelings they should have when visiting?
Thoughts they should have?
Why are people currently visiting?
Why should people want to visit?
What action(s) should visitors take?
What typical obstacles keep a visitor from engaging with us?
What’s the situation look like in one year?
Do it alone
Rush it
Expect something for nothing
Forget check-points
Forget it’s a landing point
Focus on bells and whistles
Waste time on RFPs – make short list of 5 firms and request “solutions” = free assessment
Expect everything – list needs vs. wants & see what you can get for your $
Set yourself up…too much
Start w/o decision makers on board
+More Tools & Tips Determine management & hosting
options ahead of time
People are a-literate, explore video
Give firm some creativity = energy
Spend some time on the donation process
www.website.grader.com
Google Analytics – set baselines
Google Grants
Flip Cams – online video
Google sites – for starting out
Gather/incorporate feedback
Weblinks coming via email
