Websites analysis
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Transcript of Websites analysis
Comparative Analysisbetween 2 hotel sites
http://www.thefivehotel.com/index.html
http://www.le9hotel.com/index.php?idioma=en&d=03&m=7&a=2008&phpfile=index.php?&op=0&oq=0&gclid=COyIh7Co3KUCFccRfAodL26j0A
VS
Keyword google: hotel designÞOn the 1st page but not in the 10 firstÞWell referenced in the 3rd partyÞContent is well-thought but not enough
Keyword google: boutique hotelÞOn the first page and on the google PPC
Þ Not enough text contents
The Five Hotel Le 9 Hotel
The Blog is not well-referenced. And the link to go to it is in the 2nd menu
and then you need to scroll down to find it
Easy To
Find?
The Five Hotel Le 9 HotelJust move the
pointer through pictures to view
more
Quick preview of rooms
Menu is locked on the
left side
locked Classical but easy-to-use
menus
Easy To
Use?
The Five Hotel Le 9 HotelRoom concepts
are the core engagments to
clients
You can see previous customers
experiences and reviews
1st atmosphere preview on the home
page
Little engagment : no
rates, no reviews
Core design element
Engagment?
home page
The Five Hotel Le 9 Hotel
Booking Enginehttp://www.secure-hotel-booking.com
rates
Booking Enginehttps://www.grhoteles.com/bookings/reserva1.php?idH=4&nodispH=1
Only way to book
Easy To
Book?
The Five Hotel Le 9 Hotel
BLOG
For both sites, neither the official website nor the blog can be
shared on social networks or else
Red
Card
BLOG
Easy To
Share?
Market positioning
The Five Hotel Le 9 Hotel
We clearly see their positioningÞTrendy/Original/UniquenessÞExperience/AtmosphereÞTimelessnessÞDisconnectionÞAffordable
Analysis: Good design, good graphics, coherent withtheir image and their positioning.Pictures and videosare present as proofs.
We clearly define the positioning as Þ Boutique hotel
Þ Design and contemporaryÞ High-end
Þ Quiet
Analysis: Smart and good design, adpated and coherent to its target.
VS
C
The Five Hotel Le 9 Hotel
Express Level – E.G. LuxeNot luxury but Well-designed / 3*? Luxury – high-end
VS
From middle class to upper classWho want to spend time in thoseRooms, who want to be ‘disconnected’And to live a unique experienceAnalysis: Communicate to a large audience, goodVisual impact anc communication of emotionsRegards to the atmosphere and styles.But, what about human relationships? Only material? Services(else than aminities)?Good global preview of the quality range of the hotel
From rather whealthy families to Corporate and business groups clients
Who want made-to-measure, high-quality of services and a quiet place etiher
To have a rest or to work efficientlyAnalysis: A bit lack on the busines groups target.
Otherwise, excellent preview of the concept of A contemporain boutique hotel dedicated rather to
« bobos » and upto.
Distinctive
++ : +2+ : +1- : 0- - : 0
Easy-to-find + ++
Easy-to-use ++ ++
Easy-to-book ++ ++
Easy-to-share - - - -
Engagment ++ -
Global Coherence ofImage/potisioning
+ +
Content + -
Design + +
GLOBAL 10/16 8/16
x/16
-Redo the menu by which prospective consumers go through to see the pictures gallery and other important information (ex: scrolling down too long)-Music onsite ?-Inform on ongoing events close to this place?-Inform on services and the team whom will host
Cut costs in PPC and other webadverstisementsBetter communicate to specific target as groups
Strenghten the engagment Strongly strengthen contents Add reviews and testimonials
The Five Hotel Le 9 Hotel
What to do to improve?
VS
For Both Better reference the site (url titles, enrichment of contents, menu titles…) Add tools as icones to share contents, pictures and special offers on social
media (facebook, twitter,…) Add a newsletter
Make qualitative interviews with consumers to know, for instance, how they feel during a visit on such websites (feel concerned?)