Analysis of film promotion websites

Harry potter deathly hallows part 2 official website

• The first thing on the website is the film trailer, as it automatically plays is grabs the readers attention straight away and drags you in to explore the rest of the page.

• The colour scheme and look of the front page relates to the DVD cover, posters and trailers, using the dark colours show how the last film is the ‘darkest’ film out them all and there’s going to be destruction in the film as there's fallen soldiers behind them. The brightest of the red coming out of the wand shows the audience how Harry is the hero of the film, as it looks like ‘he’s lighting up the way’ this image gets the attention of the audience because it makes the film look interesting and you want to know what's happening and why?

continued • Top of the website there's a line of information about how to buy the DVD of the film, its using the same colour scheme of the dark blue/green and the red for the date which is the most important thing.

• The red stands out against the background colour which grabs the attention of the audience. Also it gives you 3 options on how to buy giving you varied choice and offering the film out to a wider range of people.

• At the bottom of the website there's links to be able to find them on Facebook and twitter and your able to automatically like them on Facebook to be able to get more information on the film, giving the audience that extra push to go and watch the film. And then if you click on the other two link it takes you to a another website which tells you about warner brother studio tour, this will interest any harry potter fan and the audience will get excited about going or seeing the film

• As well as these there's a drop down menu where you can find, a gallery and videos from behind the scenes and clips from the film, this is draw in the attention of the audience as they’ll be excited to see what's happening next and why it happened in the clips.

• Also there's a page to see what happened in part 1, this is to give everyone a remainder and the maker of the page has done so when the audience read they’re left on a cliff hanger therefore wanting to watch part 2 to find out what happens.

James bond • The visual look demonstrates the continuity between all aspects of the film advertisements; e.g posters, trailers, aftershaves. As its goats the typical black and white colours(which could relate to the fact bond always wears a suit) and the the famous James bond logo, which is bold and in the top, centre, Cleary showing the audience what the websites about.

• At the top of the page, still in coordination with the colour scheme, the menu for the website is clearly shown

• Also in the centre of the page there's images related to the James Bond franchise, which when interacted with take you to the ‘news’ page of the site, where you can read articles on the franchise.

Audience• The page attracts the audience by

having links to videos. Ranging From ‘The spy who loved me’ to ‘sky fall’ therefore offering a wider range of choice for people who might not like a certain bond film but like another and want to watch a video of that film. Then after watching small clips of the film, will be excited about the film and will be anticipating what's going to happen next therefore persuading them to go buy the DVD or go watch it in cinemas. It also appeals to the target audience as the page is sophisticated, and its simply set out for the older generations who like James bond and also has interactive parts e.g. videos and links to twitter and Facebook for the younger generation.

• Also the fact there's a shop on the website with a drop down menu with wide range of things for both genders, attracts the audience as there's specific James Bond merchandise on there.

The internship• The home page of the official site, stands out as the images of the characters are in black and white (to represent the colour of words typed into the search box) and the rest of the images/links are the colours of ‘Google’ logo. As the film is based on becoming a Google employee.

• When the mouse rolls over a character a pop up of information about the actor comes up, this attracts the reader to found out about the actor and therefore if they like the actor they will go and see the film. Also the colours of these pop ups are the same colours of the Google logo which carries on with the theme.

• Also you can interact with Facebook and twitter and YouTube to find out more information on the film using these social networks, which will attract teenage audiences.

• the images of the actors pull the audience in as most of them are giving direct mode of address towards to audience.

• If your mouse rolls over the bottom of the page, a black box moves up, which then shows some information about the production company, film classification, directors etc..

• This is clever as no one really wants to read these less exiting information so making it automatically come up when you move rolls over it, makes the reader read it and learn more about the production of the film. And if they see a name they know like Shaun levy and like his others films they’ll be persuaded to go see ‘the internship’

• Also if you click on the ‘gallery’ link at the top of the page its shows a couple of pictures of scenes from the film, this interreges the audience as they will find the pictures interesting and then will go watch the film to find out more about it and how the pictures relate.

• The link to videos will also make the audience excited about the film after watching small clips from the film as they’ll find it funny and want to go and watch the rest of it.

continued

continuedThere's a ‘opportunities’ link the top of the page which sends you to a page which offers the audience 4 different competitions to win. This gets the audience excited about winning and excited about the film These are set out in the colours of Google again to carry on with the theme. This is used to interact the audience into applying and then because the film people have given them this opportunity they might go see the film.