Website Survey Results

22.5%

49.1%

26.2%

0.4%0.0%

1.9%

Under 16

16-25

26-35

36-49

50-65

66+

Q1 – Age of users

Key findings:

• Majority of participants aged 50+ (75%)

• Are younger people aware of/need to use the website?

33.0%

58.1%

0.7%

8.2%

Clergy

Members of the PCC andother church volunteers

Member of a churchcongregation

Non-churchgoer

Q2 - Connection to the Church

Key findings:

• Website is used mainly by those participating in church life (91%), whether directly ‘employed’ or volunteering

Q3 – Frequency of visits

8.2%

7.9%

24.3%

37.8%

21.7%

Three times or more perweek

Twice per week

Once per week

Monthly

Less than monthly

Key findings:

• Suggests majority of users only visit the website for specific reason

• Once per week or more likely to be interested in latest news

2.6%

31.8%

56.6%

9.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Very easy Easy Could beeasier

Not easy at all

Very easy

Easy

Could be easier

Not easy at all

Q4 – Ease of use

Key findings:

• 2/3 users find the website difficult to use and would like improvements

• This is reflected in the feedback in Q10

8.2%

50.2%

34.1%

7.5%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Frequently Sometimes Infrequently Never

Q5 – Visit for latest news

Key findings:

• The website is not seen as a primary news source

• People visit with a purpose and if they see news it is a bonus

YesNo

71.5%

28.5%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Q6 – See news stories whilst looking for other things

Key findings:

• Over 70% of users notice news stories whilst browsing the website

46.8%

3.4% 1.5%4.1%

44.2%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

Excellent Good Average Below Average Poor

Q7 – Quality of news

Key findings:

• Over 90% are satisfied with the quality of news, but there is room for improvement

Q8 – Importance of high quality website

43.1%

41.2%

15.0%

0.7%

Vitally important

Very important

Important

Unimportant

Key findings:

• As expected, 99% of people feel the website is important

• Almost half of those feel it is a vital way of engaging with people across the Diocese

Q9 – Source of Diocesan news

Key findings:

• More than 50% use the website as a primary source of news

• 90% ranked the website amongst their top 2 sources for news

• Facebook and Twitter increasingly popular news sources - ‘gateway’ to website

  1 2 3 4 N/A Total Av. Rank

Website

50% 39% 4% 2% 6%

267 3.45% 134 103 10 5 15

The Wey

39% 41% 9% 5% 6%

267 3.21% 104 109 23 14 17

Facebook

6% 9% 24% 8% 54%

267 2.27% 16 23 64 21 143

Twitter

3% 4% 12% 24% 58%

267 1.68% 8 11 31 63 154

Q10 – General Feedback102 people provided feedback (38%)

Recurring themes

• 34 comments (33%) referred to improving the search facility and making things easier to find

• General concern that the website is kept up-to-date, from news to documentation

• Need for the homepage to be clear, simple and user-friendly; quite ‘insiderish’ in terms of knowing which dropdown tab to look under

• Straightforward list of contact details – people are currently hidden under different sections

• List of forthcoming events

Q10 – General Feedback

Other points forward

• Links to all of our social media sites on the homepage

• Mobile-version of the site

• Suggestions of other website models:

http://www.trurodiocese.org.uk/

http://www.chelmsford.anglican.org/

http://www.london.anglican.org/

Full survey results: T:\Guildford\Communications\Website review\Website survey\Website Survey results