Website Branding :More you do More Traffic you get

A stunning website design is never enough for a successful website; it also

needs to reflect the brand’s identity. While creating a website, ensure the

colors, fonts, images, navigation and every elements of the website should be

optimized to represent a brand. A website is one of the most important

components contributing to the online presence and therefore it is required to

be in sync with the brand’s identity.

Here are few important branding tips to follow:

Logo

Color

Apps and Widgets

Tone of the content

Pictures or visual cues related to the brand

A logo is kind of a visual synonym of a company’s name. A

logo design cannot be overlooked when it comes to

branding and a good website. A strong logo is an important

element of a websites branding strategy. Also, ensure to

place the logo where it’s easily visible and keep it

consistent across all the pages.

A good color palette is what a website requires for branding.

As simple as it sounds to decide on a color for the website, it

basically simulates various emotions and co-relates to

various things and characteristics.  Therefore, it is important

to do a little research on various colors and their significance

and relation. Ensure to check the color’s effects and its

association with the things the brand represents, before

deciding on one.

Logo :

Color:

There are number of apps and widgets that can be included

in the website for enhanced user experience. However, it’s

the quality that matters and not the quantity. Ensure to

choose an app that goes with the target market and the tone

of the brand. For instance, a Facebook comment widget will

goes well with a musician’s website and not a site dealing

with legal matters.

The language used in the content should strengthen the

brand’s character and personality. If the brand is friendly,

down to earth and its audience is young and tech savvy, it is

advised to use friendly informal tone for the content.

However, if it’s an investment banking website, the tone of

voice for the content should be much formal. The tone of

voice is highly important to represent a brand and should be

given utmost consideration.

Apps And Widgets :

Tone Of The Content :

It is important to implement pictures

those are customized and correlated with

the brand. The picture will be placed on

the homepage of the website and will be

the first thing the users notice. Hence, it

is recommended to choose pictures that

emphasizes on the organization and its

values.

Follow these above mentioned tips for

branding and attracting more visitors.

Pictures Or Visual Cues Related To The Brand:

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http://heliossolutions.ch info@heliossolutions.in

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+49 89954 57230

+31 222788105

+1 585 310 3829

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Gujarat,India.

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info@heliossolutions.in

+91 265 653 5602 +91 98250 96949

+49 89954 57230

+31 222788105

+1 585 310 3829

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