1. BRAND YOU INTRO TO PERSONAL BRANDING

2. A Bit About Me Husband and father to Scout, Daisy & Indiana President, Kristian Andersen + Associates Founder, Pathagility Founder, TinderBox Managing Partner, Gravity Ventures Lives in Arkansas works Indy

3. A BRAND ISNOT A LOGO

4. A BRAND IS A COLLECTION OFPERCEPTIONSIN THE MIND OF A CONSUMER.

5. BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION

6. NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS ANAFTERTHOUGHT, RATHERIT SERVES AS THEIR KEY DIFFERENTIATOR.

7. BUT THOSE ARECONSUMER BRANDS NOT PEOPLE.

8. Personal brands allowindividuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.

9. WE ARE ALL BRANDS

10. If youre not branding yourself, you can beassured that others are doing it for you.

11. RateMyProfessors.com

12. ITS ABRAND YOU WORLD

13. AND JUST BEING GOOD ISNT GOOD ENOUGH

14. SIMPLE UNIQUE FOCUSED

15. A LESSON FROM THE KITCHEN

16. THE KITCHEN (The Craft / What You Know) THE DINING ROOM(The Delivery / How You Share It)

17. WERE ALL IN THECONTENT BUSINESS

18. GETTINGTACTICAL

19. Why Employers Should CareStrong personal brands add value to corporate brands! Publicity & VisibilityBuild Organizational Credibility Increased Engagement LevelsExpands InfluenceHuman Connection to the Organization Halo Effect (which works both ways)

20. 5 QuestionsQuestion #1 : What are your goals?Question #2 : What do you value?Question #3 : What are you passionate about?Question #4 : What motivates you?Question #5 : What makes you remarkable?

21. 5 RulesRule #1 : Be DiligentRule #2 : Be ConsistentRule #3 : Be RelevantRule #4 : Be InterestingRule #5 : Be Yourself

22. 5 StepsBuilding lasting, effective personal brands takes time andthere is no one-size-fits-all process.Step #1 : Take InventoryStep #2 : Develop a (Brand) PlanStep #3 : Craft Your IdentityStep #4 : Choose the Right Tools & ChannelsStep #5 : Measure & Repeat

23. Tools & ChannelsTools & Channels:You have to use them to understand them Web sites Blogs / micro-blogs Podcasts Social networks (Facebook, Ning, Linked-In, Twitter) Events (create your own or hijack one) Off-line & alternate publishing The mediaDont Forget to: Make yourself findable (SEO, social networks, etc.) Connect everything Cultivate relationships w/ the press, peers, competitors, etc. Donate your expertise to a cause Develop a visible platform Start & join conversations

24. We are CEOs of our own companies: Me Inc. To be in business today, our mostimportant job is to be head marketer for the brand called you Tom Peters

25. Twitter: kristianindyeMail: kristian@kaplusa.comLinkedIn: linkedin.com/in/kandersen1Web: kaplusa.com