Website analysis

KanoArtist’s latest album advertisement

Artist’s name is the largest text and font on the page in order to draw attention to the artist and stress their importance

Social media links in order to give people a chance to follow the artist

Media links Links where people are able to purchase the artist’s music

Music continuously plays in the background in order to promote the artist’s music

Music videos play in the background

Store Artist merchandise in order to promote the artist out =side of the media

Selection of music videos from the artist’s latest album

Analysis• Kano’s website is simple but quite effective. • Some website conventions are demonstrated on this

website despite the website being very simple.• The is a lack of pages (only 3) on the actual website

but there are various links to 3rd party websites where the artist’s merchandise and music can be purchased.

• The website promotes the artist and the artist’s music effectively by their use of font and continuously playing music an its respective music video in the background of the website

Skepta

Artist merchandiseAlbum purchase link Show tickets

Artist’s Label

Website developers...

Artist’s latest album in the background

Conclusion

• Both website are very simple in terms of design. This seems intentional as there is not a lot of distraction from the artists as they should be the primary focus as well as their music and merchandise.