WEBSITE ANALYSIS

• Actual content has monochromatic colour scheme (black+white+blue)

• Title font is very informal, the N is in a speech bubble – could connote that the newspaper is spoken about a lot – actual title of website differs to newspaper (Newbury today vs. Newbury Weekly News) shows difference in availability of news, instant vs once a week

• Simplistic language

• Lots of pictures (very visual)

• Not suggestive headlines – summaries of the story

• Interactive site – login/register, comments, sharing buttons

• Trending now – idea of immediacy, popular website? Most read/most commented give illusion of popular website again

• Lots of adverts providing revenue

Accessed on the 26/10/15 at 22:10

• Stories laid out in simple fashion (one long row)

• Has social media page – links to twitter/facebook + poll – increases interactivity

• Ads related to the season provide idea of active webpage

• Webpage put into sections (news, all districts, videos) easy for audience to use

• Pictures accompany each photo easy to see what story is about

• Simple headlines, summaries of articles (E.g. Newbury bridal shop launch designer label)

• Adverts to provide revenue

Accessed on the 26/10/15 at 22:11

• Interactive website (links to social media, register/sign in/search)

• Font of title (The Reading Chronicle) quite professional, similar to what a broadsheet would have

• Defined sections of website (news/sport/announcements/what’s on) easier for audience to engage

• Provides services which aren’t typically what are associated with local newspapers (dating)

• Very visual – straight to the point

• Headlines simple + explain story

• Lots of adverts to provide revenue

• Weather – provides idea of website being up to date, know their target audience (local people)

• Main story highlighted – idea of importance

Accessed on the 26/10/15 at 22:14

• Pictures to accompany all stories – more visual, gives more opportunity to get views on the story

• Dates on the stories – gives people idea of when they’re looking at the stories (I.e. story about snow on front page but dated 4 days ago)

• Promotion of a more interactive site – signing up for email alerts for local stories

• Adverts to generate revenue

• Main story of day = big, less important are a few lines and one small picture

• Stories put in a chronological order, also lined up in a simplistic manner

Accessed on the 26/10/15 at 22:15

• Similar layout to the Reading Chronicle

• Simple colour scheme (blue/black/white)

• Title very rounded – suggests less professional, more relaxed

• Interactive website – register/sign in, search, links to social media, contact us page

• Has services which aren’t typically what are associated with local newspapers (dating)

• Weather included – idea of target audience (people from Kingston) and webpage is updated at least once a day

• Main story highlighted to suggest importance, use of capitalised ‘UPDATE’ to attract readers attention to the story

• Lots of adverts – generating of revenue

• Mixes serious stories with sensationalist stories

Accessed on the 26/10/15 at 22:20

• Pictures to accompany all stories – more visual, gives more opportunity to get views on the story

• Dates on the stories – gives people idea of when they’re looking at the stories (I.e. story about snow on front page but dated 4 days ago)

• Promotion of a more interactive site – signing up for email alerts for local stories and also encourages user generated content “send in your news, pictures & videos” also provides an indicator to show how many comments each story has

• Adverts to generate revenue

• Main story of day is big, less important stories are a few lines and one small picture

• Stories put in a chronological order, also lined up in a simplistic manner

• Mixes human interest stories with ‘proper’ (more like broadsheet) style news

Accessed 26/10/15 at 22:20

• Similar to Kingston Guardian + Reading Chronicle

• Simple colour scheme (blue/black/white)

• Title very rounded – suggests less professional, more relaxed

• Interactive website – register/sign in and search

• Uses services which aren’t typically what are associated with local newspapers, niche markets? (dating and weddings)

• Weather included – idea of target audience (people from Yeovil) and webpage is updated at least once a day

• Main story highlighted – gives it more appeal to reader and makes it stand out

• Has an archive – people want to see past stories

• Story with a celebrity on the front, appeals to fans of the celebrity

Accessed on 26/10/15 22:22

• Headline, picture then text, provides a chronological order for the audience

• Has caption describing the picture which could be useful for more confusing stories (such as this one)

• Has date published and what category it’s in, making it easier for people to find

• The website keeps to typical monochromatic style (blue, white and black)

• Interactive – ability to share, sign up for emails, comment and send in your own content

• Has most popular column

19/02/16 00:01

• Picture is main focus on page

• Includes who wrote it, date and time and also category it is in ‘News’

• Headline summarises whole story

• Most popular on side of page (links to front page)

• Interactive – asks for UGC/gets audience to comment/share

• Lots of adverts

19/02/16 00:03

• The headline doesn’t make much sense (not a proper sentence) “Police have moved to close a premises in Reading”- inaccurate use of pluralising, shows the inaccuracy of local newspapers (lack of checking?)

• Adverts (same one as Kingston Guardian? Not so local?)

• Headline is vague, in popular culture described as ‘clickbait’ as it is attempting to make audience read

• Childish graphics – not very professional

• Has a most popular column

19/02/16 00:14