WebSide - eBrouchure & Presentation

WebSide

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CREATIVE. CONNECTED. CONVERSATIONS.

Digitally connected with customers, driving sales and delivering results.

Our strengths lie in offering a crea4ve and strategic partnership that helps brands communicate, engage and grow.

We help build connected brands by using our service to execute, integrate & op=mize marke=ng programs for brands.

The power to define and control a brand is shiCing to conversa4on from individuals and communi=es. Are you capturing them?

© Copyright 2011 WebSide. All Rights Reserved.

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1

what we do?We develop online campaigns, programs and experiences designed

to help people !nd and engage with what they are looking for!

2what do we do?we build connected marketing

Creative

Instead of managing just one of your digital marke=ng ac=vity, WebSide can provide everything you need to successfully promote your business on the web.

Search

Social Media

3what do we do? Search Engine Optimisation

Search Engine Marketing

Search Engine Reputation Management

Social Media Marketing

Viral Marketing

Online Display Advertising

Web Presence Engineering

E-‐Commerce Design & Development

Content Management System

Search

Social Media

Creative

4what do we do?

Web Presence Engineering

UX & User Interface Design

E-‐Commerce Design & Development

Content Management System

Corporate Presentations

2 Minutes Explainer Videos

Infographics Creation

Research & Insights Presentation

Corporate Print Design

Social Media Marketing

Social Media Monitoring

Social Media Research

Social Media Engagement

Social Media Measurement

Social Media Bookmarking

Social Media Training & Learning

Social Media Advertising

Social Viral Marketing

Search Engine Optimization

Link Building Strategy

Link Acquisition Management

Keyword Targeting & Research

Web Analytics Reporting

Local Search Optimization

Search Engine Marketing

Search Reputation Management

Multilingual SEO & SEM

Creative Social Media Search

we build connected marketing

5

creative designWe brings our clients’ brands to life with striking creative landscapes that

communicate messages effectively and leave lasting impressions!

6creative engineering

Creative

We build websites for marketing purposes

Specialise in websites that drive leads & business

Built for Search Engine Optimization

Fully Content Managed

We can build from scratch or re-‐design existing

We excel in eCommerce design & development

We focus primarily on Creativity & Usability

We have a team of UI, UX & IxD experts

We build for web, mobile & portable gadgets

“Capturing an audience’s attention in the ever changing digital world is a challenge.”

7

our processdesign for visibility

Gather business, brand, user insights, and search data.

envision

Create site framework, design and

development, page build.

elaborate

Quality Assurance tes=ng,

deployment & measurement.

execute

8our creative process

Creative

Develop User Experience

Strategy Brief

Conduct keyword research

Conduct user

research

Interview 3 – 5 stakeholders &

marketing team.

Gather existing & new research

data / define hosting needs

Envision Gather business, brand, user insights, and search data

Elaborate Create site framework, design and development, page build

Execute QA testing, deployment


Establish hosting

environment

Create copy deck

Develop visual design

Create site map and

wireframes

Develop creative concept




Baseline search metrics

Redirection mapping

Build HTML pages

Develop test

scripts

Develop test

strategy

Creative


Creative




Ongoing measurement

and optimization

Deploy Interest2Action

Deploy new site

Execute QA

tests

Implement redirection plan

11

search marketingOur SEO/SEM services increase the volume and quality of traffic to your website

so that potential clients, customers and partners can quickly locate you!

12

Search

PPC

PPC

SEO

PPC -‐ Pay Per ClickSEO -‐ Search Engine Op4miza4on

search marketing

13search engine optimization Search Engine Optimization (SEO) is the

process of naturally promoIng the website

to be found in relevant search results pages.

SEO should ideally be constantly managed

to ensure consistent coverage.

SEO usually takes upwards of 6 months to

begin to achieve good natural results. SEO

Page Titles

Meta Descriptions & Keywords

URL’s

Navigation

Alt Text

Directory Listings

Press Release Distribution

Article Marketing

Partner Links

Link Baiting

on page off page

Search

14

Search

search engine marketingGoogle Search is Google’s premier product and we can use Google AdWords to bid for keywords, which are relevant to our line of business.

PPC

Microsoft and Yahoo! have partnered in search to offer advertising both on Bing and Yahoo! Search.

We pay per click for our advertising and impressions (views) are free.

Google AdWords & Microsoft Advertising campaigns can begin within minutes and can be delivering clicks through to the site straight away.

15

Search

measuring results

clear calls to action

specifically built landing pages with a form

to complete and a different phone number

Google Analytics can be used to measure

response rates and conversions

based on subsequent conversion rates, the

system can also be used to identify target

keywords for other forms of marketing.

how do we measure performance?

16

social media marketingWe help clients extend the value of their brand by leveraging the power and speed of social media networks like Facebook and Twitter to increase brand

awareness, initiate a conversation with customers and manage brand reputation.

17social media marketing

Social Media‘markets are conversations’

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“Social Media describes the technologies, platforms and methods in which users share content and conversations online.”

We help you engage in social media by having meaningful conversations with people and

igniting positive word of mouth.

We do this through influencer campaigns, conversation platforms, advocacy programmes,

community building and management, social applications, conversation response and

reputation management.

We help you listen to conversations throughout social media relevant to your brand,

products, services, competitors and sector.

We help you understand the impact that social media is having on your organisation and

work with you to implement the changes that need to be made as a result.

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social media marketing strategies

perfect place for you to connect with people who really matter... ‘your customers’!

develop real connections and dynamic relationship by truly engaging your audience

allows for direct two-way communication between brand and consumer.

personalise the brand for audience

display special offers upon an user clicking ‘Like’

place to showcase your creative and social nature

highlight a call for action for converting a lead

display product announcement and new launches

facebook landing page optimisation“A Facebook Page is a customisable presence for an organisation or product and allows businesses

the ability to build a community on Facebook, giving relevant users the opportunity to interact with

your company and immerse themselves in your brand.”

“Research conducted shows that Facebook Pages with customised landing page grow 38% faster than those without.”

“We can develop specific features to make sure your campaign goals are reached. Just let us know what you need and we will develop a bespoke solution!”

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engage with your user base to gather inputs

understand consumer behaviour and sharing habits

take your word of mouth marketing to next level

provides potential interception point to build the

relationship with your customer

facebook social applications

A really effective way of generating awareness and driving traffic to your social presences, particularly on Facebook, is to run a competition. As well as engaging audiences, competitions also give an additional level of interactivity and allow you to generate a buzz around your Facebook Page.

facebook competitions

Competitions also tap into the viral aspect of Facebook, allowing friends to compete and share competitions and prizes with each other, increasing

brand exposure and driving more traffic and entries free of charge.

We can run a photo or video competition in which visitors to the Facebook

Page can upload a photo or video for fellow users to vote a winner.

21


We offer several Facebook Advertising solutions to suit your exact campaign requirements and budget, whether it’s using Social Ads, Home Page Ads or Sponsored Stories.

Facebook Advertising is the perfect way to reach both broad and niche markets precisely.

Your business can advertise to your exact audiences based on speci!c social and geographical information, age, gender, location, personal interests, job functions, to name but a few, can all re!ne targeting.

Basically, we de!ne your ideal target audience and then develop a perfect Facebook Advertising campaign to suit!

facebook advertising programs

our facebook marketing service include:

Facebook Audience Identi!cation

Facebook Page Development

Creative Design

Statistical Monitoring

ROI Reporting

22


It’s no secret that Twitter has boomed in the India over the past 12 months. In fact, traffic to the Social Media site has increased 1,736% in the past 12 months.

With over 600 million queries being made a day through the Twitter search engine, this is more than Bing and Yahoo.

Over 65% of the world’s top 100 companies are harnessing the power of Twitter – are you?

twitter marketing

our twitter marketing service include:

Twitter Account Design and Build

Twitter Account Maintenance

Tweet Messaging Management

Twitter Feed Website Integration

We offer an array of Twitter Marketing services to suit any budget from initial account build through to professional full campaign management.

Increase your online exposure, improve brand awareness and update the people who matter – your audience.

We are here to help with all aspects of Twitter promotion, ensuring you utilise the marketing opportunities the site has to o!er to full potential.

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A Microsite is essentially a mini website for particular strand/department of

a business, a speci!c event or marketing campaign.

Sometimes a new business venture or marketing campaign requires its

own website to communicate the offering effectively.

A microsite may have only 5 – 10 pages but have content and visual

branding entirely about the particular initiative you are trying to promote.

The site may also have some “co-branding” elements which make users

aware of the company behind the microsite.

Building a website entirely about a singular subject has some excellent

bene!ts from a search engine point of view.

Google and other search engines tend to prioritise a website which has a

singular subject focus over a website with multiple focuses.

It can also be used as a platform to showcase activities from various social

networks in one place for better visibility and aggregation.

microsite marketing

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other social media marketing

Geotargeting Marketing Video Marketing Photo/Documents Marketing

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our clientsWe don't have 'good' clients. We have the best.

26our clients

Would you like to be listed in our elite list? Please drop us an email at [email protected] or if you’d like to have a chat, gives us a call on +91 860 860 99 44

Thank You!

Our strengths lie in offering a crea4ve and strategic partnership that helps brands communicate, engage and grow.

We help build connected brands by using our service to execute, integrate & op=mize marke=ng programs for brands.

The power to define and control a brand is shiCing to conversa4on from individuals and communi=es. Are you capturing them?

[email protected] +91- 860 860 99 44

© Copyright 2011 WebSide. All Rights Reserved.

WebSide - eBrouchure & Presentation

Design

Transcript of WebSide - eBrouchure & Presentation