John R. DaleySenior Partner & Founder

Control professional brand

Network and reconnect

Marketing information

Overview

Control and Develop Your Brand

Business awareness

High value profile

Name top of mind

Business Awareness

Appropriate groups ◦ Skill sets◦ Peers◦ Customer and target market companies

employees

Build blog◦ White papers◦ Informational articles◦ Thoughts regarding current issues◦ Communication skills

Business Awareness

Business offerings◦ Presentations

◦ Case studies

◦ Request constructive feedback and suggestions

Professional image

High Value Profile

Representative profile - Why◦ Current and prior positions

◦ Education

◦ Summary paragraph

Real world network◦ Webmail import

Peer recommendations

Be Top of Mind

Status updates

Informational postings

Replies to other peers and clients

Network and Reconnect

Who◦ Colleagues

◦ Classmates

◦ Service providers, customers & potential clients

What◦ Share knowledge, experience, connections

Why◦ Credibility

◦ Find or be found

Marketing Information

Current industry needs and issues

Current target Market company needs

Current professional issues

Test offering theories

Control professional brand

Network and reconnect

Marketing information

Review