Webinar: How Can Improving Your Communication Increase Market Share
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Transcript of Webinar: How Can Improving Your Communication Increase Market Share
Can good communication increase market share?
Anne McDougall
Agenda
• Welcome
• Housekeeping notes
• Session starts
• Q&A
• End of webinar
Housekeeping
• Slides will be available on our SlideShare page and the link will be emailed to you
• Recording of the webinar will be available to listen to and the link will be emailed
• Take the time to complete post-webinar survey that will pop up at the end
• You can type your questions throughout the session
• Time will be allocated in the end for the speaker to address your questions
You bet it can
Anne McDougall is Director of Innovate Through Training and Development (ITTD), an international consultancy based in London and servicing clients from the private and public sector worldwide.
In the Middle East, Anne works with organisations in Kuwait, Oman, UAE and Qatar. Working at all levels of organisations, she is able to increase motivation and encourage creativity and co-operation amongst multicultural teams. Anne has lectured, consulted and researched in the field of management for the last 15 years and her training course material, which she writes, has been accredited by the International Association of Business Communicators (IABC).
Anne has a Masters Degree in Training and Development and she is also a professionally qualified voice and speech consultant. Her presentations have style and humour which involve and stimulate delegates throughout her workshops. Anne’s current areas of interest focus on improving the performance of managers through employee engagement.
When employees communicate
businesses perform
New Ideas
Induction/
Orientation
Front Line
Staff
Emails
Telephone
Simplicity
EQ
Face to Face
Research
Overview
“ companies that are highly effective communicators had a 47% higher total return to shareholders over a five-year period compared to those who weren’t effective
“ managers who are highly effective
communicators have teams who are
at least three times more effective
than teams who have mangers who
are weak communicators.
Towers Watson
Revenue
market share
profitability
innovation
“93% of those do not feel confident
expressing themselves in the workplace.”
Pearson English
Tests
Board Level Coaching
•Attract more devoted customers
•Create a strong culture
•Develop effective teams.
You will
Are they clear on what their role is?
And how it impacts your bottom line?
Do they know who they have to work with to
achieve their goals?
Do they know your competitive advantages and
how to make the best of them?
PASSION
KNOWLEDGE
FUN
IABC Research
48% Companies failed to explain
purpose of job
63% do not know common Goal
•People will forget what you said
• People will forget what you did
But people will never forget how you
made them feel.”
How good are you?
Ten Brilliant
Five Room for improvement
One Big rethink
Email most popular
WORDS
TONE
Engage
•A clear subject is key
•A greeting such as Good Morning/Afternoon or Hi, is polite
•An ice breaker such as Thanks for all your help with this.
Builds Rapport
Atlassian
$2,100 - $4,100 a year per employee
Poorly written emails in the US
cost company
Keep
Language
Simple
Structure
Logically
Proof
Read
Layout
Imaginatively
Clarify
Aim
The Five Steps
To structure
Tell/Sell
8 Key Point
Mind Maps
Differet Cultures
How to address
What format
Sign Off
Are you writing
“ In order to
So that” WhoIs the reader
Level of interest
Top Team KISS
Colleagues Facts
What
When
How
Where
Why
Do they know
Need to know
To do after
read
Is it due
Do you need to start to prepare
Are you at best
AIM
10-16 Word
Sentences
Active
Voice
3-5 sentence
paragraphs
Powerful
Words
Punctuation
Extend
your
vocabulary
Language
Tell
or Sell
Research
Sources
SCRAP
Persuasive
Informative
Mind
Maps
Structure
Spacing
Font
Justification
Graphics
Figures
Company
Standard
LAYOUT
Quiet place
One error
at a time
Spelling
Alignment
Clarity
Schedule
PROOF READ
Answer Phones
Answer on the third ring
Smile
Greet, good morning/afternoon/evening
Find out what the customer wants
Solve their problems
End with a summary
Clarify aim Control nerves
Prepare
Prepare
Prepare
Body language
55% of your message
Voice
38% of your message
Words
7% of your message
Visuals as aids
Becoming memorable
1 2 34
5 6 7 8
Simple can be harder than complex:
You have to work hard to get your thinking clean to make it simple.
But it’s worth it in the end because once you get there, you can move mountains.”
Simplicity
To be or not to be
One Simple Goal
On time delivery
This is what he means!
“We must develop our most essential human abilities and
not just value technology but also the richness of
interpersonal experience.”